Luxury Brand Management

Program
Luxury Brand Management
PSB offers you a two week short program to learn more about luxury brand management in the Capital of Luxury itself - Paris!

Points & CTA

Next Session

July 1st 2019 - July 12th 2019

  • Mix of classes & visits 100% in English
  • 7.5 ECTS/session
  • 2 intake sessions: Winter & Summer session
  • 1 intense Parisian experience

Why choosing the Luxury Brand Management Short Program?

The Luxury Brand Management program comprises an in-depth, up-to-date study of the luxury world.

By the end of this program, students will:

  • Be aware of the specific characteristics of the luxury goods industry and the specific marketing it requires
  • Understand how value is created within the luxury sector and the role of creation in the luxury business
  • Understand the major challenges faced by the luxury & prestige industries

Program

This Short Program courses includes:*

  • Luxury Brand Concepts
  • Geo-Economics of the Luxury Industry
  • Intercultural Issues in Luxury
  • Luxury Marketing : Effective Brand Management Strategies
  • Luxury Industry ans Digital Business
  • Merchandising and Art of selling Luxury Products
  • Distribution on the Luxury Industry (visits)
  • Brand Innovation and New Product Strategy
  • The Business of Fashion in collaboration with the Marangoni Institute

Upon successful completion of program requirements, students will gain a 7.5 ECTS worth certificate.

*Courses and activities are subject to change without notice. Contact PSB's International Office for up to date course details and syllabus.  

Exclusive Package:

  • Welcome breakfast
  • Cruise on the Seine
  • Companies visits
  • Official transcripts
  • Prgram certificate
  • Goodbye event
  • Access to Campus Cluster Paris Innovation, online library and school facilities
  • And much more...

Excluding: travel expenses, accomodation costs, insurance, personal expenses, daily meals and drinks.

Upon request, PSB Paris School of Business can give you a list of housing partners.

Practical Info

Practical Information

Who can apply?
Open to all (exchange students and fee paying)

Program requirements:
Minimum of 2 years of undergraduate studies

Application Deadline:
For the Summer session: May 31st 2019

Program Fee:
€2,500
A 10% discount applies for students from partner universities

How to Apply

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