Luxury Brand Management

Practical information
Entry level
Any
Exit level
Not applicable
Intake
December & July

Overview

  

Next summer session

 

June 26th - July 7th 2017

 

 

  • 48 contact hours
  • Visits to luxury companies in Paris
  • All courses in English
  • Seminars & Workshops
  • 7.5 ECTS & course certificate
  • In the very heart of Paris

Why choose the Luxury Brand Management Short Program?

The Luxury Brand Management program comprises an in-depth, up-to-date study of the luxury world.

 

 

By the end of this program, students will:

 

  • Be aware of the specific characteristics of the luxury goods industry and the specific marketing it requires
  • Understand how value is created within the luxury sector and the role of creation in the luxury business
  • Understand the major challenges faced by the luxury & prestige industries
Luxury Brand Management Short Program
Luxury Brand Management Short Program

Next session: June 26th to July 7th 2017

This Short Program courses includes:*

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  • Luxury Brand Concepts
  • Geo-Economics of the Luxury Industry
  • Intercultural Issues in Luxury
  • Luxury Marketing : Effective Brand Management Strategies
  • Luxury Industry ans Digital Business
  • Merchandising and Art of selling Luxury Products
  • Distribution on the Luxury Industry (visits)
  • Brand Innovation and New Product Strategy
  • The Business of Fashion in collaboration with the Marangoni Institute

 

 

Upon successful completion of program requirements, students will gain a 7.5 ECTS worth certificate.

 

*Courses and activities are subject to change without notice. Contact PSB's International Office for up to date course details and syllabus.  

Exclusive Package:

 

 

  • Welcome breakfast
  • Cruise on the Seine
  • Companies visits
  • Official transcripts
  • Prgram certificate
  • Goodbye event
  • Access to Campus Cluster Paris Innovation, online library and school facilities
  • And much more...

 

 

Excluding: travel expenses, accomodation costs, insurance, personal expenses, daily meals and drinks.

 

Upon request, PSB Paris School of Business can give you a list of housing partners.

Practical Information

 

Short Program Dates:

 

Summer session: June 26th to July 7th 2017

 

Who can apply?

 

 

Open to all (exchange students and fee paying)

 

 

Program requirements:

 

Minimum of 2 years of undergraduate studies

 

 

Application Deadline:

 

For the Summer session: May 30th

 

 

Program Fee:

 

€2,500

 

A 10% discount applies for students from partner universities

 

 

How to Apply

Download my Brochure and Application Form
of Luxury Brand Management program
Valérie Haie
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Your primary contact
Valérie Haie
Dean of the MSc in Luxury & Fashion Management
Program Deans