Master in Marketing & Data in detail
The Master’s degree in Marketing & Data at Paris School of Business prepares experts to use data to design high-performing marketing strategies and support business decision-making.
This work-study program develops dual expertise in strategic marketing, consumer insights, market research, data analytics, CRM, customer experience, artificial intelligence, and data visualization.
Through a career-focused teaching approach, practical projects, and hands-on experience with leading industry tools, students learn how to turn data into actionable insights and strategic decisions that drive business growth.
The program's accreditations
Rankings of our Program
Our Master in Management is featured in the following rankings:
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What official recognition does the Master of Management have?
The Master's degree awarded through the Grande École Programme (PGE) is a two-year program accredited by the French Ministry of Higher Education and Research and confers the national Master's degree (Master's level, Bac+5 – EQF Level 7*). The program also benefits from the School's triple international accreditation: EQUIS, AACSB, and AMBA.
*« Diplôme du Programme Grande École (PGE) » awarded by Paris School of Business, Level 7 (NSF 313), registered in the RNCP under number 42389 by decision of the Director General of France Compétences dated 05/03/2026.
Learn more about the RNCP qualification - Master in Management
Why choose the Master in Marketing & Data?
Understand Consumer Behavior Through Data
Students develop expertise in quantitative and qualitative research, consumer behavior analysis, and marketing research.
They learn how to generate reliable consumer insights that support strategic business decisions, strengthen customer understanding, and enhance the overall customer experience.
Drive Brand Marketing Performance
Students learn how to design performance-focused marketing strategies, optimize campaign return on investment, and strengthen customer loyalty through intelligent use of data.
The program develops the analytical and strategic skills required to improve marketing effectiveness and support sustainable brand growth.
Master Data-Driven Marketing Tools
The program provides hands-on training in essential marketing technologies, including Python, Power BI, Tableau, advanced Excel, artificial intelligence, data visualization, and data analytics.
Students build a highly sought-after combination of marketing expertise and technical data skills.
"Data has become a strategic driver for every organization. This specialization enables you to develop dual expertise in marketing and data, helping you better understand consumers, manage brand performance, and support the transformation of tomorrow’s marketing landscape."
Jean-Marc LEHU
Head of Specialization
+20 000
alumni
Part of the Paris School of Business Network
Master in Marketing & Data Program (2026/27)
The total number of teaching hours is 511 hours in the 4th year and 504 hours in the 5th year.
1st Year
- International Development Strategy
- Contemporary Economic Issues
- Management & Leadership
- Finance for Managers
- Marketing Management: Integrated Communication
- Corporate Law
- Elective Course
- Marketing & Humanities
- Advertising Communication Strategy
- Digital Communication Strategy
- Design Thinking: Concepts and Applications
- Quantitative Marketing Research
- Qualitative Marketing Research
- English as a First Foreign Language
2nd Year
- Quantitative Marketing Research
- Qualitative Marketing Research
- Consumer Sociology & Psychology
- Excel & Data Intelligence for Marketing
- Cybersecurity & Competitive Intelligence
- Crisis Management & Communication
- Python Coding: Concepts and Applications
- Artificial Intelligence & Strategic Pricing Management
- English as a First Foreign Language
- Power BI & Data Intelligence for Marketing
- Brand Strategy & Customer Experience
- Tableau & Data Intelligence for Marketing
- Artificial Intelligence: Concepts and Applications
- Ethics and Corporate Social Responsibility in Marketing
- Interdisciplinary Expert Track – TOSA Excel
- Professional Development
- Overall Business Management
Work-Study within the Master in Marketing & Data
The work-study schedule is 2 days in class / 3 days in the company.
To support students in securing a work-study placement, a dedicated career advisor provides personalized guidance, reviews and approves their CV, and assists them throughout the application process to help them find a host company.
*Work-Study is only available for French students. International students will instead be submitted to an intership
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What to do after the Master in Marketing & Data?
Professional integration
Following successful completion of the Marketing & Data specialization, graduates can aspire to a wide range of positions, such as the following:
- Market Research Project Manager
- Brand Manager
- Marketing Manager
- Product Manager
- Trade marketing Manager
- CRM Manager
- Category Manager
- Advertising Account Manager
- Market Research Data Analyst
- Consumer Insights Manager
The school does not offer any track beyond graduation from this program.
Charlotte HAMEL
Cloud Sales Specialist, Microsoft
I joined Paris School of Business following secondary studies in Science and then took the Master in Marketing & Data specialization in my fourth year. My last year of the
Masters was rich in learning opportunities thanks to my work-study at SAP France working as a business engineer.
Paris School of Business enabled me to exchange ideas with outstanding and enthusiastic professors. They passed on to me the knowledge and tools needed to make the difference within a company. The various salons and seminars, namely the Cours Florent, coupled with the classes and chances to gain professional experience, mean that I am now a reactive, attentive, determined, and self-confident person.
How to join the Master in Marketing & Data?
The admission process for the Paris School of Business Master in Management's degree consists of an application review, an English language test, and an individual interview. Applications are submitted directly through Paris School of Business, outside the Mon Master platform.
1.
Apply
Download and send us our application form or apply with our online application
2.
Application Review
The Paris School of Business admissions committee carefully reviews your application.
3.
Individual Interview
You will attend a motivation interview either in person or remotely to validate your admission.
Our Other Master in Management Specializations
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Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy
Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy