The Master in Marketing & Data
The Masters Cycle of the Master in Management – Grande Ecole program comprises a two-year curriculum officially recognized by the Ministry of Higher Education and Research and is awarded with a Master’s-level diploma (5 years of post-secondary studies – Level 7*). It benefits from being delivered by a triple crown internationally accredited school (EQUIS, AACSB and AMBA).
The Marketing & Data specialization can be accessed via parallel admissions in the fourth year of studies (Master 1).
By taking this work-study specialization, students will go on to become marketers capable of fully grasping the consumer environment, recent marketing techniques and Big Data in order to identify the most relevant marketing insights.
Their aim will be to optimize the consumer experience (UX) and the return on investment (ROI) for the brand in question.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.
Aim of the specialization
A new kind of marketing is now to be found at the core of brand strategy.
Never before has it been faced with so much information. When identified, collected, analyzed, and exploited, data is present at the center of both strategic and operational decisions.
Our ambition: to train new marketers to rise to this challenge.
Strenghts
- A comprehensive Marketing / Communications program
- A grasp of the essential quantitative and qualitative analytical tools
- A capacity for multi-disciplinary strategic interpretation
- Parallel and immediate operational competence via the work-study format
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2 150
Work-study contracts signed per year
15
Specializations 100% in work-study mode
3 000
Corporates partners
22 000
Alumni
*Paris Business School figures 2024
A Word from the Head of Specialization
Jean-Marc LEHU
Head of Specialization
"Before committing yourself, it is worth noting any potential candidate that this is a demanding Master’s. Above all, it requires an especially high level of intellectual curiosity, as well as a pronounced taste for hard work, efficiency and rigorous effort, a permanent thirst for learning, and of course a boundless desire to succeed, but with passion and respect. By putting in all this effort, graduates of the program will be rewarded with a smooth transition into the working world, in one of the many data driven marketing professions of today and tomorrow.”
Marketing & Data Specialization Program
The total number of teaching hours is 511 hours in the 4th year and 504 hours in the 5th year.
1st Year
01. International Development Strategy
02. Contemporary Economic Issues
03. Management & Leadership
04. Finance for Managers
05. Marketing Management: Integrated Communication
01. Advertising Communication Strategy
02. Digital Marketing
03. Digital Communication, AI & Growth Hacking
04. Design Thinking
05. Blockchain Techniques
06. Project Management
07. Product Marketing
08. Quantitative Research
09. Qualitative Research
2nd Year
01. Marketing Studies and Research – Advanced Level
02. Consumer Sociology and Psychology
03. Excel Data Science for Marketing in Action
04. Cybersecurity and Consumer Law
05. Crisis Management and Communication
06. Insights from Data Analytics with Python
07. Innovation Management, Pricing & Artificial Intelligence
01. Power BI Data Analytics
02. Brand Strategy & Customer Experience
03. Data Visualization – Tableau
04. Insights from Data Analytics with SQL
05. Data Management with Business Ethics & Sustainability
Admission to the Master in Marketing & Data program
To be admitted onto the Master in Marketing & Data program, candidates have to go through an examination procedure.
What to do after the course ?
Professional integration
Following successful completion of the Marketing & Data specialization, graduates can aspire to a wide range of positions, such as the following:
- Market Research Project Manager
- Brand Manager
- Marketing Manager
- Product Manager
- Trade marketing Manager
- CRM Manager
- Category Manager
- Advertising Account Manager
- Market Research Data Analyst
- Consumer Insights Manager
The school does not offer any track beyond graduation from this program.
Charlotte HAMEL
Cloud Sales Specialist, Microsoft
I joined Paris School of Business following secondary studies in Science and then took the Master in Marketing & Data specialization in my fourth year. My last year of the
Masters was rich in learning opportunities thanks to my work-study at SAP France working as a business engineer.
Paris School of Business enabled me to exchange ideas with outstanding and enthusiastic professors. They passed on to me the knowledge and tools needed to make the difference within a company. The various salons and seminars, namely the Cours Florent, coupled with the classes and chances to gain professional experience, mean that I am now a reactive, attentive, determined, and self-confident person.
What official recognition does the Master in Management have?
Learn more about the RNCP qualification - Master in Management
Contact
For any questions regarding the Marketing & Data specialization, please contact the Admissions service.
Anne-Laure Galliano
Director of Promotion & Recruitment
recruitment@psbedu.paris