Presentation
The Master of Science in Management is a diploma designed for young graduates looking for a specialization, or for professionals wanting to enhance their skills in a specific field.
This specialization is designed to give students a critical understanding of best practices for efficient Marketing Strategy in global environments.
Using innovation as leverage, students are immerged in a practical business environment combining start up and blue chip companies.
This MSc instills leadership and management acumen and the associated competences to boost fast career development.
*Titre de Manager développement et performance commerciale délivré par ESGCV-ESGCI, NSF 312p, niveau 7 enregistré au RNCP sous le numéro 36373 par décision du Directeur Général de France Compétences du 25/04/2022
Ambition of the specialization
This specialization encourages students to:
- create their own career path in a multicultural and supportive environment,
- develop their understanding of society to identify business opportunities,
- take into account both Western and emerging markets.
Strengths
- International and intercultural faculty
- IMBD students come from a variety of backgrounds and have a range of professional experiences
- Teamwork and Peer learning
Competency targets
1. Define a Business Development Strategy
2. Deploy and optimize business strategies
3. Manage business development projects
4. Supervise activities and sales teams
A word from the Head of specialization
"We will give you the keys to tailor your professional profile and career plans.»
Françoise PASSERARD
Head of the MSc International Marketing & Business Development
107
Nationalities on the campus
100
Associate professors
17 700
Alumni
*Paris Business School figures
Program description
Along with broadening their knowledge of Marketing & Business Development, students learn to master tools, concepts and decision-making methodologies to create value for businesses.
Based on a hands-on approach, students are immerged in the intricacies of agile tactics and strategies and develop skills to become efficient decision makers.
The aim of the MSc in International Marketing & Business Development is to prepare job-ready professionals thanks to a balance of theory and practice.
The interaction with the business ecosystem helps students to gain accurate skills and expertise in order to evolve properly in high volatility sectors.
This program enables students to acquire a concrete vision of the challenges faced by companies and tackle them, opening the door to a promising future in business.
Key Points:
Full immersion in the business ecosystem
Strong links with international companies
Learning with professionals from the field
Assessment methodology
The assessment methodology is as follows:
- Professional situation exercises
- Online Business Simulation Game
- Business Reports
- Case studies
- Empirical marketing research reports
- Professional project
- Oral group presentations
- Role playing game and professional simulation exercises
Admission to the MSc International Marketing & Business Development program
To be admitted onto the MSc International Marketing & Business Development program, students have to go through an examination procedure.
The first step is screening by the Admissions Jury of:
CV
Covering letter
Undergraduate degree and transcripts
ID
TOEFL/IELTS results
Letter of recommendation
Application fee
Then, the Dean of the program will interview eligible candidates and the Admissions Jury will communicate admission result 1-3 weeks after the interview stage.
Applicants must hold a 4-year Bachelor degree.
An option for holders of a 3-year degree requires the acquisition of extra credits via a 4-month fast-track program.
ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants)
Personalized support
We provide personalized support for people with disabilities as well as for athletes, artists and entrepreneurs.
To learn more, please visit our dedicated page.
Results indicators
94%
of success rate for the 2022 class
60%
of students in employment work in France in the 6 months following graduation
40%
of students in employment work abroad in the 6 months following graduation
75%
of students employed 6 months after graduation are on unlimited-term contracts and primarily have managerial status (60%)
9%
of students in professional activity created their own business
Drop-out rate during training: 6,98%
Career opportunities
Graduates are equipped with substantial conceptual and applied Marketing & Business Development knowledge to tackle national and international challenges.
They start their managerial career in positions such as, among others:
- Biz Dev / Business developer
- Business development Manager
- Business development and sales
- Business Developer Consultant
- Manager in business engineering
- Key account manager
- Business Developer International Sales manager / Head of Sales
- Sales Development Representative
- Business contributor
- Development Manager
- Business engineer / Sales engineer
- Area Manager
Tuition fees
The standard duration of the program is one year requiring the candidate to obtain 90 ECTS.
However, if the candidate is admitted with a 3-years Bachelor degree, he or she needs to attend the 4-month fast track program in addition to the 1-year program (90 + 30 = 120 ECTS).
The tuition fees of the MSc program depend on the entry level. ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants)
- Applicants with a 4-year bachelor: €13 575 (90 ECTS)
- Applicants with a 3-year bachelor: €17 075 (120 ECTS)
For any questions regarding the MSc International Marketing & Business Development Program, please contact the Admissions Department.
Echchha CHAOUBY
Admission Officer MSc Program
admissions@psbedu.paris
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