MSc International Marketing & Business Development

MSc International Marketing & Business Development

Entry level
4-year Bachelor degree (or 3-year with fast track)

Diploma
“Manager Développement et Performance Commerciale” level 7

Duration
1 year, intakes in September and January

Language
100% English

Study-mode
full-time

Cost
between €13 757 and €17 075

Presentation


The Master of Science in Management is a diploma designed for young graduates looking for a specialization, or for professionals wanting to enhance their skills in a specific field. 

This specialization is designed to give students a critical understanding of best practices for efficient Marketing Strategy in global environments.

Using innovation as leverage, students are immerged in a practical business environment combining start up and blue chip companies.

This MSc instills leadership and management acumen and the associated competences to boost fast career development.

*RNCP title n°36373

Ambition of the specialization


This specialization encourages students to:

  • create their own career path in a multicultural and supportive environment,
  • develop their understanding of society to identify business opportunities,
  • take into account both Western and emerging markets.

Strengths

  • International and intercultural faculty
  • IMBD students come from a variety of backgrounds and have a range of professional experiences
  • Teamwork and Peer learning
MSc International Marketing & Business Development

Competency targets


1. Define a Business Development Strategy

2. Deploy and optimize business strategies

3. Manage business development projects

4
.
 Supervise activities and sales teams

A word from the Head of specialization

Françoise-PASSERAR

"We will give you the keys to tailor your professional profile and career plans.»

Françoise PASSERARD
Head of the MSc International Marketing & Business Development

107

Nationalities on the campus

100

Associate professors

17 700

Alumni

*Paris Business School figures

Program description


Along with broadening their knowledge of Marketing & Business Development, students learn to master tools, concepts and decision-making methodologies to create value for businesses.

Based on a hands-on approach, students are immerged in the intricacies of agile tactics and strategies and develop skills to become efficient decision makers.

The aim of the MSc in International Marketing & Business Development is to prepare job-ready professionals thanks to a balance of theory and practice.

The interaction with the business ecosystem helps students to gain accurate skills and expertise in order to evolve properly in high volatility sectors.

This program enables students to acquire a concrete vision of the challenges faced by companies and tackle them, opening the door to a promising future in business.

Key Points:


 Full immersion in the business ecosystem

 Strong links with international companies

 Learning with professionals from the field

Assessment methodology


The assessment methodology is as follows:

  • Professional situation exercises
  • Online Business Simulation Game
  • Business Reports
  • Case studies
  • Empirical marketing research reports
  • Professional project
  • Oral group presentations
  • Role playing game and professional simulation exercises

Admission to the MSc International Marketing & Business Development program


To be admitted onto the MSc International Marketing & Business Development program, students have to go through an examination procedure


The first step is screening by the Admissions Jury of:

 CV

 Covering letter

 Undergraduate degree and transcripts

 ID

 TOEFL/IELTS results

 Letter of recommendation

 Application fee



Then, the Dean of the program will interview eligible candidates and the Admissions Jury will communicate admission result 1-3 weeks after the interview stage.

 Applicants must hold a 4-year Bachelor degree.

 An option for holders of a 3-year degree requires the acquisition of extra credits via a 4-month fast-track program.

ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants)

Personalized support


We provide personalized support for people with disabilities as well as for athletes, artists and entrepreneurs.

To learn more, please visit our dedicated page.

Results indicators


94%

of success rate for the 2022 class


60%

of students in employment work in France in the 6 months following graduation


40%

of students in employment work abroad in the 6 months following graduation


75%

of students employed 6 months after graduation are on unlimited-term contracts and primarily have managerial status (60%)



9%

of students in professional activity created their own business

Career opportunities


Graduates are equipped with substantial conceptual and applied Marketing & Business Development knowledge to tackle national and international challenges.

They start their managerial career in positions such as, among others:

  • Biz Dev / Business developer
  • Business development Manager
  • Business development and sales
  • Business Developer Consultant
  • Manager in business engineering
  • Key account manager
  • Business Developer International Sales manager / Head of Sales
  • Sales Development Representative
  • Business contributor
  • Development Manager 
  • Business engineer / Sales engineer
  • Area Manager

Tuition fees

 

The standard duration of the program is one year requiring the candidate to obtain 90 ECTS.

However, if the candidate is admitted with a 3-years Bachelor degree, he or she needs to attend the 4-month fast track program in addition to the 1-year program (90 + 30 = 120 ECTS).


The tuition fees of the MSc program depend on the entry level. ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants)

  • Applicants with a 4-year bachelor: €13 575 (90 ECTS)
  • Applicants with a 3-year bachelor: €17 075 (120 ECTS)

  

Contact

For any questions regarding the MSc International Marketing & Business Development Program, please contact the Admissions Department.

Echchha CHAOUBY

Admission Officer MSc Program
admissions@psbedu.paris

Accréditations MSc PSB

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