Designed to instill a critical understanding of best practice for efficient Marketing Strategy in global environments, this program immerges students in a practical business environment mixing start-up and blue-chip companies. It also aims to hone leadership and management acumen and the associated competences to boost fast career development. Along with the knowledge of Marketing & Business Development, students learn to master tools, concepts, and decision-making methodologies to create value for businesses. Based on a hands-on approach, students are introduced to the intricacies of agile tactics and strategies and develop skills to become efficient decision makers.
- Full-time program taught 100% in English
- Offers total immersion into the business ecosystem
- Enjoys strong links with international companies
- Learning from professionals already working within the field, incorporating a hands-on approach designed to provide an advanced business consulting education
Duration : 1 year
Total ECTS : 90
Study Mode : Full-time
#Open Day
SATURDAY 25 MARCH / 1PM -7PM PARIS LOCAL TIME
Paris School of Business - Virtual Open Day
Join us live at the PSB Virtual Open Day to have access to the online event platform to ask your questions live from the school's teams
*The “Manager de Business Unit” certification - ESGF – PSB – NSF 313p – Level 7. Registered with the RNCP as approved by France Compétences on 15/10/2021.
This MSc provides students with comprehensive interactive training in Marketing, International Business & Business Development. This course is designed to give students a critical understanding of best practices for efficient Marketing and Sales Strategy in global environments. Using innovation as a leverage students are immerged in a practical business environment mixing start up and blue chip companies. This course instills leadership and management acumen and the associated competences to boost fast career development.
“ What an exciting time to start a career in Business Consulting in Paris. This MSc aims at forming experts in digital transformation who have accelerating impacts across businesses. Thanks to appropriate consulting approaches those experts transform activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies. ”
Along with the knowledge of Marketing & Sales, students learn to master tools, concepts and decision making methodologies to create value for businesses. Based on a hands one approach, students are immerged in the intricacies of agile tactics and strategies. Students develop skills to become efficient decision makers.
All detailed information about the program: prerequisites, objectives, duration, access modalities and deadlines, prices, contacts, used methods etc. ... can be downloaded HERE.
- Marketing Management
- Strategic Management
- International Business
- Human Resources Management
- Financial Management
- Digital Business
- Understanding today and tomorrow pricing in tourism
- Leveraging design for a better growth
- Purchasing Management: the difference between success and failure in business strategy
- Information Design
- History of Cinema
- International Business Development
- Strategic Brand Management
- Marketing Research
- New Business Development: From Idea to Market
- Understanding Consumers & Markets
- Product Management & Operational Marketing
- Business Development & Sales
- Digital Growth
- Global market & entry strategy
- Advanced Productivity Digital Tools
- Career Management
- Leadership & Management Seminar
Opening the door to a plethora of career opportunities:
Graduates are equipped with substantial conceptual and applied Marketing & Sales knowledge to tackle national and international challenges. They start their managerial career joining position such as:
- Export Manager
- Sales Expert
- Marketing or Product Manager
- Trade Marketing Manager
- Category Manager
- Sales & Business Development Manager
- Key Account Manager
