Msc in International Marketing & Business Development

Program
psb paris school of business
  • 100% IN ENGLISH
  • FULL-TIME
  • FULL IMMERSION IN THE BUSINESS ECOSYSTEM
  • STRONG LINKS WITH INTERNATIONAL COMPANIES
Entry level (obtained)
Intake
Program
College Graduate
September 2019
Msc in International Marketing & Business Development
Next intake
September 2019

 

Following intake
January 2020
This MSc provides students with comprehensive interactive training in Marketing, International Business & Business Development. This course is designed to give students a critical understanding of best practices for efficient Marketing and Sales Strategy in global environments. Using innovation as a leverage students are immerged in a practical business environment mixing start up and blue chip companies. This course instills leadership and management acumen and the associated competences to boost fast career development.

“ What an exciting time to start a career in Business Consulting in Paris. This MSc aims at forming experts in digital transformation who have accelerating impacts across businesses. Thanks to appropriate consulting approaches those experts transform activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies. ”

Along with the knowledge of Marketing & Sales, students learn to master tools, concepts and decision making methodologies to create value for businesses. Based on a hands one approach, students are immerged in the intricacies of agile tactics and strategies. Students develop skills to become efficient decision makers.

  • Marketing Management
  • Strategic Management
  • International Business
  • Human Resources Management
  • Financial Management
  • Digital Business
  • Understanding today and tomorrow pricing in tourism
  • Leveraging design for a better growth
  • Purchasing Management: the difference between success and failure in business strategy
  • Information Design
  • History of Cinema
  • International Business Development
  • Strategic Brand Management
  • Marketing Research
  • New Business Development: From Idea to Market
  • Understanding Consumers & Markets
  • Product Management & Operational Marketing
  • Business Development & Sales
  • Digital Growth
  • Global market & entry strategy
  • Advanced Productivity Digital Tools
  • Career Management
  • Leadership & Management Seminar

Opening the door to a plethora of career opportunities:

Graduates are equipped with substantial conceptual and applied Marketing & Sales knowledge to tackle national and international challenges. They start their managerial career joining position such as:

  • Export Manager
  • Sales Expert
  • Marketing or Product Manager
  • Trade Marketing Manager
  • Category Manager
  • Sales & Business Development Manager
  • Key Account Manager

Download my Brochure and Application Form

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