MSc International Marketing & Business Development

MSc International Marketing & Business Development

Entry level
4-year Bachelor degree (or 3-year with fast track)

“Manager Développement et Performance Commerciale” level 7

1 year, intakes in September and January

100% English


Tuition fees
between €13 757 and €17 075


The Master of Science in Management is a diploma designed for young graduates looking for a specialization, or for professionals wanting to enhance their skills in a specific field. 

This specialization is designed to give students a critical understanding of best practices for efficient Marketing Strategy in global environments.

Using innovation as leverage, students are immerged in a practical business environment combining start up and blue chip companies.

This MSc instills leadership and management acumen and the associated competences to boost fast career development.

*Titre de Manager développement et performance commerciale délivré par ESGCV-ESGCI, NSF 312p, niveau 7 enregistré au RNCP sous le numéro 36373 par décision du Directeur Général de France Compétences du 25/04/2022

Ambition of the specialization

This specialization encourages students to:

  • create their own career path in a multicultural and supportive environment,
  • develop their understanding of society to identify business opportunities,
  • take into account both Western and emerging markets.


  • International and intercultural faculty
  • IMBD students come from a variety of backgrounds and have a range of professional experiences
  • Teamwork and Peer learning
MSc International Marketing & Business Development

Competency targets

1. Define a Business Development Strategy

2. Deploy and optimize business strategies

3. Manage business development projects

 Supervise activities and sales teams

A word from the Head of specialization


"We will give you the keys to tailor your professional profile and career plans.»

Head of the MSc International Marketing & Business Development


Nationalities on the campus


Associate professors

17 700


*Paris Business School figures

Program description

Along with broadening their knowledge of Marketing & Business Development, students learn to master tools, concepts and decision-making methodologies to create value for businesses.

Based on a hands-on approach, students are immerged in the intricacies of agile tactics and strategies and develop skills to become efficient decision makers.

The aim of the MSc in International Marketing & Business Development is to prepare job-ready professionals thanks to a balance of theory and practice.

The interaction with the business ecosystem helps students to gain accurate skills and expertise in order to evolve properly in high volatility sectors.

This program enables students to acquire a concrete vision of the challenges faced by companies and tackle them, opening the door to a promising future in business.

Key Points:

 Full immersion in the business ecosystem

 Strong links with international companies

 Learning with professionals from the field

Assessment methodology

The assessment methodology is as follows:

  • Professional situation exercises
  • Online Business Simulation Game
  • Business Reports
  • Case studies
  • Empirical marketing research reports
  • Professional project
  • Oral group presentations
  • Role playing game and professional simulation exercises

Admission to the MSc International Marketing & Business Development program

To be admitted onto the MSc International Marketing & Business Development program, students have to go through an examination procedure

The first step is screening by the Admissions Jury of:


 Covering letter

 Undergraduate degree and transcripts


 TOEFL/IELTS results

 Letter of recommendation

 Application fee

Then, the Dean of the program will interview eligible candidates and the Admissions Jury will communicate admission result 1-3 weeks after the interview stage.

 Applicants must hold a 4-year Bachelor degree.

 An option for holders of a 3-year degree requires the acquisition of extra credits via a 4-month fast-track program.

ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants)

Personalized support

We provide personalized support for people with disabilities as well as for athletes, artists and entrepreneurs.

To learn more, please visit our dedicated page.

Results indicators


of success rate for the 2022 class


of students in employment work in France in the 6 months following graduation


of students in employment work abroad in the 6 months following graduation


of students employed 6 months after graduation are on unlimited-term contracts and primarily have managerial status (60%)


of students in professional activity created their own business

Drop-out rate during training: 6,98%

Career opportunities

Graduates are equipped with substantial conceptual and applied Marketing & Business Development knowledge to tackle national and international challenges.

They start their managerial career in positions such as, among others:

  • Biz Dev / Business developer
  • Business development Manager
  • Business development and sales
  • Business Developer Consultant
  • Manager in business engineering
  • Key account manager
  • Business Developer International Sales manager / Head of Sales
  • Sales Development Representative
  • Business contributor
  • Development Manager 
  • Business engineer / Sales engineer
  • Area Manager

Tuition fees


The standard duration of the program is one year requiring the candidate to obtain 90 ECTS.

However, if the candidate is admitted with a 3-years Bachelor degree, he or she needs to attend the 4-month fast track program in addition to the 1-year program (90 + 30 = 120 ECTS).

The tuition fees of the MSc program depend on the entry level. ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants)

  • Applicants with a 4-year bachelor: €13 575 (90 ECTS)
  • Applicants with a 3-year bachelor: €17 075 (120 ECTS)



For any questions regarding the MSc International Marketing & Business Development Program, please contact the Admissions Department.


Admission Officer MSc Program

Accréditations MSc PSB

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