MSc in Marketing Strategy and Data Analytics

Practical information
Entry level
Bachelor or equivalent
Exit level

Key Points



Next semester starts


September 2018



This MSc is a CGE accredited



• 100% in English 

• 90 or 120 ECTS program

• 1 Intake in September 

+103 nationalities on an international campus

Exclusive field trip & company visits

• Optional 6-month internship

• Unique professional networking opportunities

• Special Awards 2018 - Innovation Award

Why Choosing the MSc in Marketing Strategy and Data Analytics?

Become a value-added professional in marketing strategy and data analytics.


The MSc in Marketing Strategy and Data Analytics degree is the perfect way to enhance your business background, get acquainted to professional tools, prepare professional certifications, and become a value-added professional in marketing strategy and data analytics. This unique program provides you with the chance to gain hands-on experience thanks to real business case studies.


Paris is historically one of the few key locations for new marketing trends. This MSc will teach you how to produce relevant insights from those data for more relevant perspective marketing. The courses combine useful knowledge on how to identify, collect, manage and understand those marketing data for profitable use.


Paris is also a unique experience as a dynamic economic center and a cultural capital. 



Who Can Apply?

The program is designed for individuals who have successfully completed undergraduate studies and who wish to pursue post-graduate education to deepen their field of expertise and gain exposure to international working environment.


Applicants must demonstrate a sufficient level of English through the submission of an IELTS score of 6 or a TOEFL score of 80.


Master in Finance
Master in Finance
London business district
London business district

Hands-On Learning Through Business Tours

You will participate in a number of excursions throughout the year that allow you to gain insights and experience connected with business and management practices.


Acquiring knowledge through experience is vital. A Business tour in a strategic location is organized with a guided tour of the key spots within the sector. You will get the best from marketing experts.


Conferences by professionals are organized to enhance the link with experienced specialists.


Core Courses
Specialization Courses
Elective Courses
Leadership & Professional Seminars


  • Marketing Management
  • Strategic Management
  • International Business
  • Human Resources Management
  • Financial Management
  • Digital Business


  • Strategic & Operational Marketing
  • Management & Communication
  • Brand Pricing & Revenue Management
  • International Marketing
  • Innovation Management
  • Data driven Quantitative Marketing Research & Techniques
  • Data driven Qualitative Marketing Research & Techniques
  • Data Management for Business Ethics Strategy
  • Digital Communication Analytics & Media
  • Digital Communication Analytics & Cybersecurity
  • Data Analytics Programming and exploring 1
  • Data Analytics Programming and exploring 2


  • Understanding today and tomorrow pricing in tourism
  • Leveraging design for a better growth
  • Purchasing Management: the difference between success and failure in business strategy
  • Information Design
  • History of Cinema




  • Advanced Productivity Digital Tools
  • Career Management
  • Leadership & Management Seminar

What is the difference between 90 ECTS program and 120 ECTS program?


Paris School of Business’ 90 ECTS programs require 4 years of undergraduate study. Candidates who have earned a 3-year undergraduate degree can still apply and make up for the additional year of studies in only 4 months with our 120 ECTS program.



Admission requirements:


  • For the 90 ECTS: 4 years of undergraduate study - 210 ECTS
  • For the 120 ECTS: 3 years of undergraduate study - 180 ECTS

Innovative Teaching Methods


Benefit from exposure to a highly integrative learning approach:


  • blended learning modules, consisting of online and interactive components
  • entrepreneurial projects and business simulations so you gain hands-on experience and real business know how
  • targeted seminars focused on leadership and management whiwh are delivered in partnership with Cours Florent, one of France's leading drama training institutes





A word from the Academic Dean...


"The aim of the MSc is to prepare job-ready professionals thanks to a balance between theory and practice. The school widely favors the interaction with marketing professionals both in the design of the program and in the education towards our students.


This MSc will teach you how to produce relevant insights from those data for a more relevant predictive marketing. It will allow you to conceive and serve an efficient marketing strategy, considering the prevalence of real time induction models, over prediction ones from the past.



Jean-Marc Lehu

Academic Dean of the MSc in Marketing Strategyr and Data Analytics

What's Next?


Employability is a key value. Your options are endless.


Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives product, marketing, and strategy decisions. These positions are desirable in any number of industries, allowing graduates to utilize their marketing expertise in a field of their choice. These roles may include:


  • Advertising account management
  • Brand management
  • Business analysis
  • Consumer insights management
  • Digital marketing management
  • Marketing consultancy
  • Marketing data science
  • Marketing management
  • Market research analysis
  • Market research project management
  • Product management
  • Public relations management
  • Research directorship


How to apply

Download my Brochure and Application Form
of MSc in Marketing Strategy and Data Analytics program
Jean-Marc Lehu - Head of the master Marketing Strategy & Data Analytics
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Your primary contact
Jean-Marc Lehu
Head of the master Marketing Strategy & Data Analytics
Program Deans