Presentation
The Master of Science in Management is a diploma designed for young graduates looking for a specialization or professionals wanting to increase their skills in a specific field.
The MSc in Marketing Strategy & Data Analytics is designed to give students the practical skills to analyze consumer data in order to make successful marketing decisions.
With an ever-increasing volume of consumer information available, understanding how to analyze and interpret data is an increasingly vital skill.
Graduates will understand how to forecast and influence business decisions using insight provided by modelling, analyzing techniques and consumer information.
*Titre de Manager Produits et Marketing délivré par ESGCV-MBA ESG, NSF 312, niveau 7 enregistré au RNCP sous le numéro 35960 par décision du Directeur Général de France Compétences du 15/10/2021
Aim of the specialization
The MSc in Marketing Strategy and Data Analytics enables its students to acquire the necessary skills in data management to access all modern functions related to marketing.
Data is at the heart of identifying the most promising insights and of managerial decision-making.
The MSc in Marketing Strategy and Data Analytics allows students to understand data, discern the most relevant ones and know how to use them to create value.
Strengths
- Discovering and practicing Python
- Mastering data management with Excel
- Mastering data visualization via Tableau
- Improved decrypting of the marketing environment, including in times of crisis
Competency targets
The professional certification (or RNCP title) prepared by the Paris School of Business Master of Science in Marketing Strategy & Data Analytics is made up of skill blocks. To validate their diploma and obtain the associated RNCP title, students must validate each of the skill blocks in the required qualification framework.
If the student does not validate all the blocks required to obtain the professional certification, but does validate all the skills relating to a block, each of these skill blocks will be acquired definitively.
1. Defining the company’s marketing strategy
2. Deploying the marketing strategy
3. Implementing the marketing plan
4. Managing quality monitoring
This program does not offer bridges or equivalence with other training.
However, full or partial certification is possible (see the RNCP title sheet).
In addition, professional experience may lead to a validation of acquired experience (VAE) upon request sent by e-mail to: vae@ggeedu.fr
For more information on the VAE process at PSB, please consult the following page: https://www.psbedu.paris/fr/programmes/procedure-validation-acquis-lexperience-vae
A word from the Head of Specialization
"Learn how to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.»
Jean-Marc LEHU
PhD, HDR, Head of the MSc Marketing Strategy & Data Analytics
107
Nationalities on the campus
100
Associate professors
18846
Alumni
*Paris Business School figures 2023
Program description
With this program, students gain the knowledge and skills necessary to extract relevant insight from data for a more predictive marketing strategy.
The course examines valuable techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.
Graduates will be able to create and implement a successful marketing strategy using innovative real-time induction models and data mining.
Students start with learning the important concepts of business such as human resources, finance, and international business.
Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics.
This includes statistical modeling, quantitative analysis, and use of analytical software.
At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.
Key Points:
Innovative fields of study
Mastering data and marketing to set disruptive strategies
Business Trip: a study trip to London is organized during the academic year, usually in May. Students need to arrange their visa accordingly
The hourly course volume for this year is 525 hours for applicants with a 4-year Bachelor and 705 hours for applicants with a 3-year bachelor.
Assessment methodology
Tests are organized to validate the knowledge and skills required to obtain the Paris School of Business MSc Marketing Stratery and Data Analytics.
The organization of the validation of the competences of the referential is articulated around the following modalities:
- Simulation exercises
- Written and oral assessments
- Analysis of professional practice
Current school year: 2023-2024
Admission to the MSc Marketing Strategy and Data Analytics
To be admitted onto the MSc Marketing Strategy and Data Analytics, students have to go through an examination procedure.
The first step is screening by the Admissions Jury of:
CV
Covering letter
Undergraduate degree and transcripts
ID
TOEFL/IELTS results
Letter of recommendation
Application fee
Then, the Dean of the program will interview eligible candidates and the Admissions Jury will communicate the admission result 1-3 weeks after the interview stage.
Applicants must hold a 4-year Bachelor degree.
An option for holders of a 3-year degree requires the acquisition of extra credits via a 4-month fast-track program.
ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants).
Personalized support
We provide personalized support for people with disabilities as well as for athletes, artists and entrepreneurs.
To learn more, please visit our dedicated page.
Results indicators 2022
775
graduates over the period 2018-20
60%
of students in employment work in France in the 6 months following graduation
40%
of students in employment work abroad in the 6 months following graduation
75%
of students employed 6 months after graduation are on unlimited-term contracts and primarily have managerial status (60%)
9%
of students in professional activity created their own business
91%
of success rate for the 2022 class
Drop-out rate during training: 6,98%
Career opportunities
Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives innovation product, marketing, and strategy decisions. These positions are desirable in a number of industries, allowing graduates to utilize their marketing expertise in a field of their choice.
These roles may include:
- Advertising account management
- Brand management
- Insights & experience management
- Customer relationship management
- Digital marketing management
- Marketing data science
- Market research analysis
Tuition fees
The standard duration of the program is one year requiring the candidate to obtain 90 ECTS.
However, if the candidate is admitted with a 3-years Bachelor degree, he or she needs to attend the 4-month fast track program in addition to the 1-year program (90 + 30 = 120 ECTS).
The tuition fees of the MSc program depend on the entry level. ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants)
- Applicants with a 4-year bachelor: €13 575 (90 ECTS)
- Applicants with a 3-year bachelor: €17 075 (120 ECTS)
For any questions regarding the MSc Marketing Strategy and Data Analytics Program, please contact the Admissions Department.
Echchha CHAOUBY
Admission Officer MSc Program
admissions@psbedu.paris
Testimony
Meera RAMAN
Chief Marketing Officer - Subramaniam Academy of Performing Arts
I highly recommend the MSc in Marketing Strategy and Data Analytics program at Paris School of Business. As a recent graduate of the program, I can confidently say that it provided me with the knowledge and skills necessary to excel in the field of marketing and data analytics.
The curriculum was well-rounded, covering both theoretical and practical aspects of marketing strategy and data analytics. The professors were experts in their respective fields and provided valuable insights and real-world examples to help us understand the concepts. The coursework was challenging but rewarding, and I felt well-prepared for the professional world upon graduation.
Overall, the MSc in Marketing Strategy and Data Analytics program at Paris School of Business is an excellent choice for anyone looking to gain a comprehensive understanding of the field and develop the skills needed to succeed in the industry. I highly recommend it to anyone considering a career in marketing and data analytics !
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