The MSc Marketing Analytics & Data Intelligence
The Master of Science in Management is a diploma designed for young graduates looking for a specialization or professionals wanting to increase their skills in a specific field.
The MSc in Marketing Analytics & Data Intelligence is designed to give students the practical skills to analyze consumer data in order to make successful marketing decisions.
With an ever-increasing volume of consumer information available, understanding how to analyze and interpret data is an increasingly vital skill.
Graduates will understand how to forecast and influence business decisions using insight provided by modelling, analyzing techniques and consumer information.
Two tracks are offered based on the student's level of education (or most recent degree):
- 24-month track: designed for students holding a Bachelor's degree (3 or 4 years), with the option to complete the second year online.
- 18-month track: designed for students holding a Master’s degree, or a Bachelor’s degree (4 years) combined with at least 2 years of professional experience.
*Titre de Manager Produits et Marketing délivré par ESGCV-MBA ESG, NSF 312, niveau 7 enregistré au RNCP sous le numéro 35960 par décision du Directeur Général de France Compétences du 15/10/2021
Ambition of the specialization
The MSc in Marketing Analytics & Data Intelligence enables its students to acquire the necessary skills in data management to access all modern functions related to marketing.
Data is at the heart of identifying the most promising insights and of managerial decision-making.
The MSc in Marketing Analytics & Data Intelligence allows students to understand data, discern the most relevant ones and know how to use them to create value.
Strengths
- Discovering and practicing Python
- Mastering data management with Excel
- Mastering data visualization via Tableau
- Improved decrypting of the marketing environment, including in times of crisis
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4 500
Students
102
Associate professors
134
Nationalities
22 000
Alumni
*Paris Business School figures 2024
A word from the Head of Specialization
Jean-Marc LEHU
PhD, HDR, Head of the MSc Marketing Analytics & Data Intelligence
"Learn how to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics."
Program description
With this program, students gain the knowledge and skills necessary to extract relevant insight from data for a more predictive marketing strategy.
The course examines valuable techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.
Graduates will be able to create and implement a successful marketing strategy using innovative real-time induction models and data mining.
Students start with learning the important concepts of business such as human resources, finance, and international business.
Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics.
This includes statistical modeling, quantitative analysis, and use of analytical software.
At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.
The program concludes with a minimum 4-month internship in France or abroad.
Key Points:
- Innovative fields of study
- Mastering data and marketing to set disruptive strategies
- Business Trip: the program includes a mandaroty Business Trip to London (UK).
This trip takes place on Ascension Thursday and the following Friday (in 2025, on 29 and 30 May). Depending on the student's country of origin, visa will have to include this compulsory trip. The cost of the Eurostar train journey, hotel accommodation on the night of Thursday to Friday and the activities linked to the Business Trip are covered by the PSB registration fee. Depending on the country of origin administrative requirements of the students, the head of the MSc will be able to provide them with a detailed certificate as soon as the definitive content of the Business Trip has been validated.
Program of the MSc Marketing Analytics & Data Intelligence
The total number of teaching hours is 525 hours for students entering with a four-year undergraduate degree (Bac+4 equivalent) and 705 hours for students entering with a three-year undergraduate degree (Bac+3 equivalent).
18 months
01. French Language
02. Capstone Methodology
03. Crisis Management & Communication
04. International Economics
05. Data Analytics Programming & Exploring with Python
06. Strategic & Operational Marketing
07. Data Analytics for Marketing in Action
08. International Marketing
09. Innovation Management with Data Intelligence
10. Innovation Challenge
11. Business Game
12. Research Methodology
13. International Business Strategy
01. Capstone Supervision
02. Digital Communication Analytics & Power BI
03. International Finance
04. Data Analytics Programming & Exploring with SQL
05. Tech for Business - Specialized
06. Data Visualisation / Tableau
07. International Law and Business
08. Career Management
09. Business Tour
10. Research Methodology
11. Global Leadership and Management
12. Data Management with Business Ethics & Sustainability
24 months
01. French Language
02. Capstone Methodology
03. Crisis Management & Communication
04. International Economics
05. Data Analytics Programming & Exploring with Python
06. Strategic & Operational Marketing
07. Data Analytics for Marketing in Action
08. International Marketing
09. Innovation Management with Data Intelligence
10. Innovation Challenge
11. Business Game
12. Research Methodology
13. International Business Strategy
01. Capstone Supervision
02. Digital Communication Analytics & Power BI
03. International Finance
04. Data Analytics Programming & Exploring
05. Tech for Business - Specialized
06. Data Visualisation / Tableau
07. International Law and Business
08. Marketing Analytics
09. Market entry Strategies
10. Project and Change Management
11. Career Management
12. Business Tour
13. Research Methodology
14. Global Leadership and Management
15. Data Management with Business Ethics & Sustainability
16. Corporate Branding & HR Marketing
17. Blue Ocean Strategy. Beyond Competing.
18. Innovation and Design Thinking
Admission to the MSc Marketing Analytics & Data Intelligence program
To be admitted onto the MSc Marketing Strategy and Data Analytics program, candidates have to go through an examination procedure.
What to do after the course ?
Professional integration
Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives innovation product, marketing, and strategy decisions. These positions are desirable in a number of industries, allowing graduates to utilize their marketing expertise in a field of their choice.
These roles may include:
- Advertising account management
- Marketing data science
- Market research analysis
- Brand management
- Insights & experience management
- Customer relationship management
- Digital marketing management
The school does not offer any further courses after this diploma.
What official recognition does the MSc Marketing Analytics & Data Intelligence have?
RNCP Qualification – MSc Marketing Analytics & Data Intelligence
Contact
For any questions regarding the MSc Marketing Analytics & Data Intelligence Program, please contact the Admissions Department.
Anne-Laure Galliano
Director of Promotion & Recruitment
recruitment@psbedu.paris