MSc in Marketing Strategy and Data Analytics

MSc in Marketing Strategy and Data Analytics

Key points

Designed to equip students with the practical skills to analyze consumer data required for making successful marketing decisions, this MSc helps them to better understand how to analyze and interpret. Graduates will be capable of forecasting and influencing business decisions using insights provided by modelling, analyzing techniques and consumer information. This program helps students to gain the knowledge and skills necessary to extract relevant insights from data for a more predictive marketing strategy. The course examines valuable techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.

  • A full-time, 1-year program delivered entirely in English
  • Particular attention paid to mastering data and marketing to set disruptive strategies
  • An advanced academic education, from grasping HR, Finance, and International Business concepts through to their application to marketing practice
  • High career prospects as a consumer and market expert, among many positions and fields

Duration : 1 year
Total ECTS : 90
Study Mode : Full-time

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Paris School of Business - Virtual Open Day

Join us live at the PSB Virtual Open Day to have access to the online event platform to ask your questions live from the school's teams


Kim Driessens

MSc Admissions Officer

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Next intake :
January 2023

Following intake :
September 2023

*The “Manager Produits et Marketing” certification - ESGCV- MBA ESG – PSB – NSF 312 – Level 7. Registered with the RNCP as approved by France Compétences on 15/10/2021.

PhD & HDR in Management - Paris 1 Panthéon Sorbonne University.

Program leader of the MSc in MSDA and Affiliated professor at Paris School of Business (marketing communications). Also a Senior lecturer at Pantheon Sorbonne University, his research topics include brand management and crisis communication. An elected member of the National Council for Higher Education and Research, he also sits on the National Sector Council.

Students start with learning the important concepts of business such as human resources, finance, and international business. Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics which includes statistical modeling, quantitative analysis, and use of analytical software.  At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.

All detailed information about the program: prerequisites, objectives, duration, access modalities and deadlines, prices, contacts, used methods etc. ... can be downloaded HERE.

Key Points:

  • Emphasis on management and leadership
  • Cross-discipline integration modules
  • Classroom debate, discussion with other experienced professionals
  • Electives with associated business consulting projects

Be a data-savvy marketing professional who will lead companies in this new era of marketing. Learn how to better understand customers, develop deeper customer insights, engage with technology leaders and translate data to strategy quickly and effectively.

  • Marketing Management
  • Strategic Management
  • International Business
  • Human Resources Management
  • Financial Management
  • Digital Business

  • Understanding todays and tomorrow pricing in tourism
  • Leveraging design for a better growth
  • Purchasing Management: the difference between success and failure in business strategy
  • Information Design
  • History of Cinema
  • Strategic & Operational Marketing
  • Management & Communication
  • Brand Pricing & Revenue Management
  • International Marketing
  • Innovation Management
  • Data driven Quantitative Marketing Research & Techniques
  • Data driven qualitative Marketing Research & Techniques
  • Data Management for Business Ethics Strategy
  • Digital Communication Analytics & Media
  • Digital Communication Analytics & Cybersecurity
  • Data Analytics Programming and exploring 1

Ethics and Leadership Skills

More than marketing and data, we equip our students with skills they can take to work to lead effectively, cooperatively, creatively and ethically to meet the ever-changing marketing environment. Our hands-on, intensive leadership development approach provides critical and individualized support that helps turn functional marketers into marketing leaders.

Some of the Leadership & Professional Seminars included in the program:

  • Advanced Productivity Digital Tools
  • Career Management
  • Leadership & Management Seminar

Global Awareness and Immersion Skills

In our classrooms, students are challenged to experience all the facets of data-driven marketing, from exercises on implementing internet trackers to collect data to communicating the insights they find to executives. These are supplemented by study tours, opportunities to meet and interact with marketing professionals and an optional internship.

Decision Making Skills

decision making skills

Our program was designed to enable students to understand data, formulate actionable marketing strategies and provide management with critical marketing insights and opportunities. The program also touches on technologies and how to effectively use them in marketing strategy and operations thanks to business games.

Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives product, marketing, and strategy decisions. These positions are desirable in any number of industries, allowing graduates to utilize their marketing expertise in a field of their choice. These roles may include:

  • Advertising account management
  • Brand management
  • Business analysis
  • Consumer insights management
  • Digital marketing management
  • Marketing consultancy
  • Marketing data science
  • Marketing management
  • Market research analysis
  • Market research project management
  • Product management
  • Public relations management
  • Research directorship

How to apply

Why choose theMSc in Marketing Strategy and Data Analytics?

Become a value-added professional in marketing strategy and data analytics.

The MSc in Marketing Strategy and Data Analytics degree is the perfect way to enhance your business background, get acquainted to professional tools, prepare professional certifications, and become a value-added professional in marketing strategy and data analytics. This unique program provides you with the chance to gain hands-on experience thanks to real business case studies.

Paris is historically one of the few key locations for new marketing trends. This MSc will teach you how to produce relevant insights from those data for more relevant perspective marketing. The courses combine useful knowledge on how to identify, collect, manage and understand those marketing data for profitable use.

Paris is also a unique experience as a dynamic economic center and a cultural capital.

Who Can Apply?

The program is designed for individuals who have successfully completed undergraduate studies and who wish to pursue post-graduate education to deepen their field of expertise and gain exposure to international working environment.
Applicants must demonstrate a sufficient level of English through the submission of an IELTS score of 6 or a TOEFL score of 80.

Hands-on learning

Hands-On Learning Through Business Tours

You will participate in a number of excursions throughout the year that allow you to gain insights and experience connected with business and management practices.

Acquiring knowledge through experience is vital. A Business tour in a strategic location is organized with a guided tour of the key spots within the sector. You will get the best from marketing experts.

Conferences by professionals are organized to enhance the link with experienced specialists.

Innovative Teaching + What next?

Innovative Teaching Methods

Benefit from exposure to a highly integrative learning approach:

Blended learning modules, consisting of online and interactive components entrepreneurial projects and business simulations so you gain hands-on experience and real business know how targeted seminars focused on leadership and management whiwh are delivered in partnership with Cours Florent, one of France's leading drama training institutes.

Download my Brochure and Application Form

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