MSc in Marketing Analytics & Data Intelligence

MSc Marketing Strategy and Data Analytics

Entry level 
4-year Bachelor degree (or 3-year with fast track)

RNCP Title
“Manager Produits et Marketing” level 7*

Durée de formation

1 year, intakes in September and January


100% English

Study mode


Frais de scolarité
Tuition fees

Between €14 500 and €18 000

The MSc Marketing Strategy and Data Analytics

The Master of Science in Management is a diploma designed for young graduates looking for a specialization or professionals wanting to increase their skills in a specific field. 

The MSc in Marketing Analytics & Data Intelligence is designed to give students the practical skills to analyze consumer data in order to make successful marketing decisions.

With an ever-increasing volume of consumer information available, understanding how to analyze and interpret data is an increasingly vital skill.

Graduates will understand how to forecast and influence business decisions using insight provided by modelling, analyzing techniques and consumer information.

*Titre de Manager Produits et Marketing délivré par ESGCV-MBA ESG, NSF 312, niveau 7 enregistré au RNCP sous le numéro 35960 par décision du Directeur Général de France Compétences du 15/10/2021

Ambition of the specialization

The MSc in Marketing Analytics & Data Intelligence enables its students to acquire the necessary skills in data management to access all modern functions related to marketing.

Data is at the heart of identifying the most promising insights and of managerial decision-making.

The MSc in Marketing Analytics & Data Intelligence allows students to understand data, discern the most relevant ones and know how to use them to create value.


  • Discovering and practicing Python
  • Mastering data management with Excel
  • Mastering data visualization via Tableau
  • Improved decrypting of the marketing environment, including in times of crisis

4 000

Associate professors


18 846

*Paris Business School figures 2023

A word from the Head of Specialization


"Learn how to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.»

Jean-Marc LEHU
PhD, HDR, Head of the MSc Marketing Analytics & Data Intelligence

Program description

With this program, students gain the knowledge and skills necessary to extract relevant insight from data for a more predictive marketing strategy.

The course examines valuable techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.

Graduates will be able to create and implement a successful marketing strategy using innovative real-time induction models and data mining.

Students start with learning the important concepts of business such as human resources, finance, and international business.

Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics.

This includes statistical modeling, quantitative analysis, and use of analytical software.

At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.

Key Points:

Innovative fields of study

Mastering data and marketing to set disruptive strategies

Business Trip: the program includes a mandaroty Business Trip to London (UK).

This trip takes place on Ascension Thursday and the following Friday (in 2025, on 29 and 30 May). Depending on the student's country of origin, visa will have to include this compulsory trip. The cost of the Eurostar train journey, hotel accommodation on the night of Thursday to Friday and the activities linked to the Business Trip are covered by the PSB registration fee. Depending on the country of origin administrative requirements of the students, the head of the MSc will be able to provide them with a detailed certificate as soon as the definitive content of the Business Trip has been validated. 

The hourly course volume for this year is 525 hours for applicants with a 4-year Bachelor and 705 hours for applicants with a 3-year bachelor.

Admission to the MSc Marketing Strategy and Data Analytics program

To be admitted onto the MSc Marketing Strategy and Data Analytics program, candidates have to go through an examination procedure

File review

  •  ID photography
  •  Copy of passport or identity card
  •  A copy of high school diploma and any other diploma obtained since high school, with a translation in French if the original is not in English or French
  •  A school certificate for the current academic year (2023/2024) if applicable
  •  Resume and a cover letter
  •  Reference letter from a professor or a former employer, or any relevant person including contact details of the referral
  •  €100 for the application fees (€50 for state scholarship students upon presentation of the notified final decision)

Individual interview

The purpose of this interview is to assess the candidate's motivation and open-mindedness. It also enables us to assess the fit between the candidate's personality, knowledge and the teaching provided at Paris School of Business.

Applicants must hold a 4-year Bachelor degree.

An option for holders of a 3-year degree requires the acquisition of extra credits via a 4-month fast-track program.

Personalized support

We provide personalized support for people with disabilities as well as for athletes, artists and entrepreneurs.

To learn more, please visit our dedicated page.

What to do after the course ?


Professional integration

Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives innovation product, marketing, and strategy decisions. These positions are desirable in a number of industries, allowing graduates to utilize their marketing expertise in a field of their choice.

These roles may include:

   Advertising account management
   Marketing data science
   Market research analysis
   Brand management
   Insights & experience management
   Customer relationship management
   Digital marketing management

The school does not offer any further courses after this diploma.


of students in employment work in France in the 6 months following graduation


graduates over the period 2018-20


of students in employment work abroad in the 6 months following graduation

Results indicators 2022


of students employed 6 months after graduation are on unlimited-term contracts and primarily have managerial status (60%)


of students in professional activity created their own business


of success rate for the 2022 class

How to finance your training?

Tuition fees


The standard duration of the program is one year requiring the candidate to obtain 90 ECTS.

However, if the candidate is admitted with a 3-years Bachelor degree, he or she needs to attend the 4-month fast track program in addition to the 1-year program (90 + 30 = 120 ECTS).

The tuition fees of the MSc program depend on the entry level. ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants)

  • Applicants with a 4-year bachelor: €14 500 (90 ECTS)
  • Applicants with a 3-year bachelor: €18 000 (120 ECTS)

The MSc Marketing Strategy and Data Analytics's pedagogy

Assessment methodology

Tests are organized to validate the knowledge and skills required to obtain the Paris School of Business MSc Marketing Analytics & Data Intelligence.

The organization of the validation of the competences of the referential is articulated around the following modalities:

  • Simulation exercises
  • Written and oral assessments
  • Analysis of professional practice

Current school year: 2023-2024

Competency targets

The professional certification (or RNCP title) prepared by the Paris School of Business Master of Science in Marketing Analytics & Data Intelligence is made up of skill blocks. To validate their diploma and obtain the associated RNCP title, students must validate each of the skill blocks in the required qualification framework.

If the student does not validate all the blocks required to obtain the professional certification, but does validate all the skills relating to a block, each of these skill blocks will be acquired definitively.

1. Defining the company’s marketing strategy

2. Deploying the marketing strategy

3. Implementing the marketing plan

 Managing quality monitoring

This program does not offer bridges or equivalence with other training. 

However, full or partial certification is possible (see the RNCP title sheet).

In addition, professional experience may lead to a validation of acquired experience (VAE) upon request sent by e-mail to: 

For more information on the VAE process at PSB, please consult the following page



For any questions regarding the MSc Marketing Analytics & Data Intelligence Program, please contact the Admissions Department.


Admission Officer MSc Program



Chief Marketing Officer - Subramaniam Academy of Performing Arts 

I highly recommend the MSc in Marketing Analytics & Data Intelligence program at Paris School of Business. As a recent graduate of the program, I can confidently say that it provided me with the knowledge and skills necessary to excel in the field of marketing and data analytics.

The curriculum was well-rounded, covering both theoretical and practical aspects of marketing strategy and data analytics. The professors were experts in their respective fields and provided valuable insights and real-world examples to help us understand the concepts. The coursework was challenging but rewarding, and I felt well-prepared for the professional world upon graduation.

Overall, the MSc in Marketing Analytics & Data Intelligence program at Paris School of Business is an excellent choice for anyone looking to gain a comprehensive understanding of the field and develop the skills needed to succeed in the industry. I highly recommend it to anyone considering a career in marketing and data analytics !

Accréditations MSc PSB

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