The Master of Science in Management is a diploma designed for young graduates looking for a specialization or professionals wanting to increase their skills in a specific field.
The MSc in Marketing Strategy & Data Analytics is designed to give students the practical skills to analyze consumer data in order to make successful marketing decisions.
With an ever-increasing volume of consumer information available, understanding how to analyze and interpret data is an increasingly vital skill.
Graduates will understand how to forecast and influence business decisions using insight provided by modelling, analyzing techniques and consumer information.
*RNCP title n°35960
Aim of the specialization
The MSc in Marketing Strategy and Data Analytics enables its students to acquire the necessary skills in data management to access all modern functions related to marketing.
Data is at the heart of identifying the most promising insights and of managerial decision-making.
The MSc in Marketing Strategy and Data Analytics allows students to understand data, discern the most relevant ones and know how to use them to create value.
- Discovering and practicing Python
- Mastering data management with Excel
- Mastering data visualization via Tableau
- Improved decrypting of the marketing environment, including in times of crisis
1. Defining the company’s marketing strategy
2. Deploying the marketing strategy
3. Implementing the marketing plan
4. Managing quality monitoring
A word from the Head of Specialization
"Learn how to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.»
PhD, HDR, Head of the MSc Marketing Strategy & Data Analytics
Nationalities on the campus
*Paris Business School figures
With this program, students gain the knowledge and skills necessary to extract relevant insight from data for a more predictive marketing strategy.
The course examines valuable techniques used to identify, collect, manage, and understand marketing data for profitable use as well as how to turn that information into relevant and effective marketing tactics.
Graduates will be able to create and implement a successful marketing strategy using innovative real-time induction models and data mining.
Students start with learning the important concepts of business such as human resources, finance, and international business.
Students then learn to apply business fundamentals to marketing practice while they exercise their leadership and teamwork skills and deepen their specialization in data analytics.
This includes statistical modeling, quantitative analysis, and use of analytical software.
At the end of the course, each student demonstrates the integration of business, marketing, and analytical skills to make data-driven marketing decisions that drive business results.
Innovative fields of study
Mastering data and marketing to set disruptive strategies
Business Trip: a study trip to London is organized during the academic year, usually in May. Students need to arrange their visa accordingly
The assessment methodology is as follows:
- Simulation exercises
- Analysis of professional practice
Admission to the MSc Marketing Strategy and Data Analytics
To be admitted onto the MSc Marketing Strategy and Data Analytics, students have to go through an examination procedure.
The first step is screening by the Admissions Jury of:
Undergraduate degree and transcripts
Letter of recommendation
Then, the Dean of the program will interview eligible candidates and the Admissions Jury will communicate the admission result 1-3 weeks after the interview stage.
Applicants must hold a 4-year Bachelor degree.
An option for holders of a 3-year degree requires the acquisition of extra credits via a 4-month fast-track program.
ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants).
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graduates over the period 2018-20
of students in employment work in France in the 6 months following graduation
of students in employment work abroad in the 6 months following graduation
of students employed 6 months after graduation are on unlimited-term contracts and primarily have managerial status (60%)
of students in professional activity created their own business
of success rate for the 2022 class
Graduates will possess the skills and knowledge to pursue a career as a consumer and market expert who drives innovation product, marketing, and strategy decisions. These positions are desirable in a number of industries, allowing graduates to utilize their marketing expertise in a field of their choice.
These roles may include:
- Advertising account management
- Brand management
- Insights & experience management
- Customer relationship management
- Digital marketing management
- Marketing data science
- Market research analysis
The standard duration of the program is one year requiring the candidate to obtain 90 ECTS.
However, if the candidate is admitted with a 3-years Bachelor degree, he or she needs to attend the 4-month fast track program in addition to the 1-year program (90 + 30 = 120 ECTS).
The tuition fees of the MSc program depend on the entry level. ECTS: 90 (4-year Bachelor applicants), 120 (3-year + fast track applicants)
- Applicants with a 4-year bachelor: €13 575 (90 ECTS)
- Applicants with a 3-year bachelor: €17 075 (120 ECTS)
For any questions regarding the MSc Marketing Strategy and Data Analytics Program, please contact the Admissions Department.
Admission Officer MSc Program
Chief Marketing Officer - Subramaniam Academy of Performing Arts
I highly recommend the MSc in Marketing Strategy and Data Analytics program at Paris School of Business. As a recent graduate of the program, I can confidently say that it provided me with the knowledge and skills necessary to excel in the field of marketing and data analytics.
The curriculum was well-rounded, covering both theoretical and practical aspects of marketing strategy and data analytics. The professors were experts in their respective fields and provided valuable insights and real-world examples to help us understand the concepts. The coursework was challenging but rewarding, and I felt well-prepared for the professional world upon graduation.
Overall, the MSc in Marketing Strategy and Data Analytics program at Paris School of Business is an excellent choice for anyone looking to gain a comprehensive understanding of the field and develop the skills needed to succeed in the industry. I highly recommend it to anyone considering a career in marketing and data analytics !