Transforming Healthcare by Reimagining Human Connections
As healthcare systems face unprecedented challenges—from aging populations to chronic diseases—the urgency to build sustainable, patient-centered health solutions has never been greater. While public debates often focus on diseases, treatments, or economic impacts, one critical element remains overlooked: the human relationship between patients, caregivers, and healthcare professionals.
At the Living Health Chair — Care, Cure, Connect — we believe this relationship is the cornerstone of health, well-being, and quality of life. When nurtured and optimized, it becomes a powerful source of value for everyone involved in healthcare.
Our Mission
To rethink and enhance every interaction across the healthcare journey, improving the patient experience and advancing care practices for a healthier tomorrow.
About the Chair
A Holistic, Innovative Framework: Care, Cure, Connect
Our approach integrates three essential dimensions to elevate the healthcare experience:
- Care: Honoring the human side of healthcare with compassionate patient support and emotional connection.
- Cure: Leveraging medical expertise to deliver precise, effective interventions.
- Connect: Harnessing data and digital innovations to streamline care pathways and build trust.
Our Objectives
- Enhance Communication: Deepen both verbal and non-verbal exchanges between patients and caregivers for meaningful, empathetic interactions.
- Reduce Waiting Times: Optimize patient flow and minimize delays to improve the overall care journey.
- Create Healing Environments: Design spaces that promote comfort, well-being, and calm.
- Personalize Care Pathways: Ensure seamless, tailored treatment plans aligned with each patient’s unique profile.
- Empower Patients: Foster active participation and shared decision-making in healthcare processes.
- Leverage Patient Feedback: Establish robust systems to continuously gather and analyze patient experiences to drive improvement.
Why the Living Health Chair?
Healthcare today is complex and evolving:
- An aging population with increasing chronic conditions
- A diverse network of professionals and institutions
- More informed and engaged patients demanding better care
The Living Health Chair unites researchers, healthcare experts, industry leaders, and citizens to co-create innovative, impactful solutions that respond to these pressing realities.
News & Events
Recent Highlights
Journées Internationales de la Qualité Hospitalière et en Santé (JIQHS)
26-27 novembre 2024
Judith Partouche-Sebban, Chair Director, led a roundtable on how patient experience guides care quality, bringing together key healthcare stakeholders.
French National Assembly
5 novembre 2024
Presentation on integrative health and chronic disease management research, hosted by the French National Assembly, showcasing cutting-edge findings in patient experience.
SANTEXPO
23 Mai 2023
Showcased PSB’s Living Health Chair’s groundbreaking work in health innovation alongside experts and researchers.
Watch the video on the interview with Judith Partouche-Sebban and Alexandra Le Chaffotec
Round Table
17 March 2023
Judith Partouche-Sebban, Chair Director, led a roundtable at PSB on valuing patient experience, exploring the role of patient participation and experiential knowledge in healthcare. The event gathered marketing and management researchers, patients, and practitioners for a collaborative discussion.
Press articles
PARTOUCHE-SEBBAN, J., L’évolution du rôle du patient dans la collecte de données, Avril 2023, Survey magazine (https://www.soft-concept.com/surveymag/evolution- role-patient-dans-collecte-donnees.html)
PARTOUCHE-SEBBAN, J., L’expérience patient : vers un système de soin plus humain et collaboratif, Avril 2022, Le monde des grandes écoles et des Universités (https://www.mondedesgrandesecoles.fr/lexperience-patient-vers-un-systeme-de-soin-plus-humain-et-collaboratif).
Publications & Research
Our groundbreaking research advances understanding of patient engagement, emotional support, and integrative care, published in leading journals such as Management & Avenir, Journal of Services Marketing, and Supportive Care in Cancer.
Our latest scientific publications
PARTOUCHE-SEBBAN, J., & VESSAL, S. R. (2024). Vers une meilleure compréhension de l’engagement communautaire des patients : quels apports pour les praticiens en santé?. Management & Avenir, 143(5), 35-55.
REZAEE VESSAL, S., EL EUCH MAALEJ, M., PARTOUCHE-SEBBAN, J. & TOLEDANO, A. (2024), "Multisensory healing: transformative service encounters in nonpharmacological therapies for cancer patients’ well-being", Journal of Services Marketing, 38(8), 1099-1113
SCHER N., BOUDABOUS, H., PAROUCHE-SEBBAN, J., REZAEE VESSAL, S., IHOUT, P., RIZZO, C., LAMALLEM, H., BAUDUCEAU, O., DARMON, I., BOLLET, M., DRAGHI, C., TOLEDANO, A. (2024), Enhancing patient-centered care: a randomized study on G-CSF administration preferences in chemotherapy-induced neutropenia, Supportive Care in Cancer, 32, 743.
CASTELLANO, S., KHELLADI, I., SORIO, R., REZAEE VESSAL, S., PARTOUCHE‐SEBBAN,J., & ORHAN, M. A. (2023). Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation. Business ethics, the environment & responsibility, 32, 196-211.
REZAEE VESSAL, S., PARTOUCHE-SEBBAN, J., KHELLADI, I., CASTELLANO, S.,
MEHMET, O. and SORIO, R. (2023), When Cause Familiarity Leads to Positive Attitudes Toward Brands in a Cause-Brand Alliance: A Cross-Cultural Study During the COVID-19 Pandemic, International Marketing Review, 40(5), 1245-1262
PARTOUCHE-SEBBAN, J., REZAEE VESSAL, S. and SCHIAVONE, F. (2022), Reliving a Traumatic Experience Through Emotional Creativity: The Bright Side of Cancer during the COVID-19 Pandemic, Journal of Organizational Change Management, Vol. 35, No. 7, pp. 969-983.
REZAEE VESSAL, PARTOUCHE-SEBBAN, J., RAIES, K., and SCHIAVONE F. (2022), We Link, You Link: Social Alliances and Community Engagement Among Vulnerable Consumers in Oncology, Journal of Business Research, 143, 36-45.
Our Team
Guided by a distinguished Scientific Council and supported by dedicated contributors, our multidisciplinary team drives impactful research and innovation.
Scientific Council
Alain Toledano
Jean Philippe Bertocchio
Margueritta Abou-Hanna
Marie-Georges Fayn
Marie-Eve Laporte
Contributors
Francesco Schiavone
Gisèle de Campos Ribeiro
Daniel Maar
Alexandra Le Chaffotec
Wissal Ben Arfi
Demba Diouf
Partners & Collaborations
We work in collaboration with partners, including academic institutions, technology companies, non-governmental organizations and public bodies. These partnerships enable us to conduct cutting-edge research, disseminate innovations and promote concrete solutions toward a more humane and effective healthcare system.
Our valued partners include:
- Institut Rafael (https://institut-rafael.fr/)
- Kardham (https://www.kardham.com/)
From the very beginning, Institut Rafaël has been our principal partner, playing a foundational role in shaping the vision and direction of the Chair. Their unwavering commitment and leadership continue to drive our shared mission forward.
Join Us on This Journey
At the Living Health Chair, we’re redefining healthcare by reconnecting the people it serves. Together, we can create a system where care is compassionate, cure is effective, and connection is seamless.