Master in Digital Business in detail
The Master’s degree in Digital Business at Paris School of Business prepares professionals to design, manage, and optimize high-impact digital projects.
This work-study program develops dual expertise in digital marketing and web technologies, including online acquisition, e-commerce, CRM, data analytics, artificial intelligence, web development, and agile project management.
Through practical projects, hackathons, and real-world business scenarios, students learn to leverage data, emerging technologies, and evolving digital behaviors to enhance customer experience and support companies throughout their digital transformation.
The program's accreditations
Rankings of our Program
Our Master in Management is featured in the following rankings:
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What official recognition does the Master of Management have?
The Master's degree awarded through the Grande École Programme (PGE) is a two-year program accredited by the French Ministry of Higher Education and Research and confers the national Master's degree (Master's level, Bac+5 – EQF Level 7*). The program also benefits from the School's triple international accreditation: EQUIS, AACSB, and AMBA.
*« Diplôme du Programme Grande École (PGE) » awarded by Paris School of Business, Level 7 (NSF 313), registered in the RNCP under number 42389 by decision of the Director General of France Compétences dated 05/03/2026.
Learn more about the RNCP qualification - Master in Management
Why choose the Master in Digital Business?
Lead End-to-End Digital Projects
Students learn how to design, organize, and deliver digital projects using agile methods, design sprints, prototyping, and product management.
They develop the skills required to coordinate marketing, web, data, and sales teams around shared performance objectives and successful digital transformation initiatives.
Develop Expertise in Data and Artificial Intelligence
Through courses in SQL, business intelligence, artificial intelligence, automation, and web development, students gain a strong understanding of the technologies transforming modern organizations.
This combination of technical and business expertise enables them to collaborate effectively with product, data, innovation, and digital transformation teams.
Master Digital Marketing Channels
The program covers key digital acquisition channels, including SEO, paid media, CRM, email marketing, e-commerce, marketing analytics, and conversion rate optimization. Students learn how to analyze online behavior, monitor digital performance, and turn marketing data into clear, actionable recommendations.
"This specialization prepares operational managers who can understand the challenges of the digital economy and lead projects at the intersection of marketing, technology, and data. Through a practical, career-focused approach, students develop skills they can apply immediately across the digital ecosystem, regardless of their academic or professional background."
Asma BOUHAFS
Head of Specialization
+20 000
alumni
Part of the Paris School of Business Network
Master in Digital Business Program (2026/27)
The total number of teaching hours is 511 hours in the 4th year and 504 hours in the 5th year.
1st Year
- International Development Strategy
- Contemporary Economic Issues
- Management & Leadership
- Finance for Managers
- Marketing Management: Integrated Communication
- Corporate Law
- Elective Course
- Consumer Behavior
- Paid Media & Performance-Based Business Models
- Excel: Data Analysis and Decision-Making
- Digital Product Lab: Design Sprint, Prototyping, and MVP Development
- Digital Product Development Hackathon
- HTML5 & CSS3 Web Development
- JavaScript Web Development
- SQL Data Management
- CRM, DMP, and CDP Project
- English as a First Foreign Language
2nd Year
- Artificial Intelligence Applied to Digital Business
- Digital Project Modeling
- Agile Project Management with Scrum
- GA4 & Marketing Analytics
- Strategic and Competitive Intelligence
- Web Writing and Content Strategy
- Data Protection, GDPR, and the Role of the DPO
- Social Media: Video Content and Community Development
- Innovation Management
- Conversion Rate Optimization and Email Marketing
- Business Intelligence, Dashboards, and Data Analysis
- English as a First Foreign Language
- Web Architecture, REST APIs, and Content Management Systems
- Workflow Automation and Agentic Artificial Intelligence
- SEO, Discoverability, and Organic Growth
- Human and Virtual Influencer Marketing
- 360° Hackathon
- Interdisciplinary Expert Track – Scrum PSM
- Professional Development
- Overall Business Management
Work-Study within the Master in Digital Business
The work-study schedule is 1 days in class / 4 days in the company.
To support students in securing a work-study placement, a dedicated career advisor provides personalized guidance, reviews and approves their CV, and assists them throughout the application process to help them find a host company.
*Work-Study is only available for French students. International students will instead be submitted to an intership
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What to do after the Master in Digital Business?
Professional integration
Following successful completion of the Digital Business specialization, graduates can aspire to a wide range of positions, such as the following:
- Digital Project Manager
- Product Owner
- SEO Manager
- SEM Manager
- Head of Acquisitions
- Head of CRM & DMP
- Head of e-commerce
- Head of Analytics
- Data Analyst
- Consultant Data
The school does not offer any track beyond graduation from this program.
Clara ZAMBUTO
Marketing work-study student, Paris School of Business
I decided to take the Paris Business School Master in Digital Business to acquire essential knowledge in the area and develop my future professional project. This program is well renowned for the broad scope of subjects taught and the quality of the school’s faculty. Paris School of Business gave me the chance to carry out my work-study program within the school’s communications department.
The work-study format plus the teaching delivered at the school enabled me to learn and hone new skills every single day, skills that will be vital for my future career be they theoretical or more management-oriented (such as taking initiative, rigor, and project management).
How to join the Master in Digital Business?
The admission process for the Paris School of Business Master in Management's degree consists of an application review, an English language test, and an individual interview. Applications are submitted directly through Paris School of Business, outside the Mon Master platform.
1.
Apply
Download and send us our application form or apply with our online application
2.
Application Review
The Paris School of Business admissions committee carefully reviews your application.
3.
Individual Interview
You will attend a motivation interview either in person or remotely to validate your admission.
Our Other Master in Management Specializations
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Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy
Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy