Master in Digital Business

Master in Digital Business

Entry level
3 years of post-secondary study

Diploma awarded
State-recognized Master’s degree (5 years post-secondary, RNCP level 7*)

Length
2 years, starting in September

Language of instruction
French/English

Format
Work-study, 2 days in school/3 days in company

Tuition fees
€11 865 per year

Presentation

The Masters Cycle of the Master in Management – Grande Ecole program comprises a two-year curriculum officially recognized by the Ministry of Higher Education and Research and is awarded with a Master’s-level diploma (5 years of post-secondary studies – Level 7*). It benefits from being delivered by a triple crown internationally accredited school (AACSB, AMBA and EFMD).

The Digital Business specialization can be accessed via parallel admissions in the fourth year of studies.

This specialization provides students with technical and business-oriented training thanks to immediate practical implementation of their learnings into the digital ecosystem.

*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.

Aim of the specialization

The aim of the Master in Digital Business is to enable students to acquire the necessary knowledge for successful web project management and grasp various digital levers in a specialized, in-depth manner.

The work-study format to the Master makes it possible to combine an innovative and dynamic academic training program with periods spent working within a company and dedicated to groupwork.

This format enables students to fully integrate a company in top-level, high-responsibility positions.

Strenghts of the program


 Introduction to coding and the demystification of programming

 Conducting consulting projects in tandem with companies

2021 AFF, 2020 Talents du Numériques, 2019 Chiensguides, 2018 L'Îlot, etc


 
Partnerships with professional associations and participation in digital sector-specific events and conferences

Capdigital, Adetem, The Next Web, Paris Web, Futur en Seine, SMA, Objets Connectés, Big Data, FShop & eCommerce, etc


 
Digital teaching approach

Google Classroom & Open ClassRoom and the development of a digital project in the second year of the Master’s


 Certificates obtained

Google Ads, Google Analytics, Google Garage, Sulitest, Scrum

Digital Business

Skill objectives

For successful completion of their Masters, students must validate the five following skillsets.

If students do not validate all the skillsets required for obtaining the professional certificate but successfully complete all skills related to one of the sets, each of the skillsets concerned will have been definitively validated.

  1. Devising a departmental/organizational strategy
  2. Planning, optimizing, and managing the budget and coordination of z department and/or organization’s financial affairs
  3. Managing a transformation and/or innovation project in a national and/or international context
  4. Managing individual staff and teams
  5. Managing business intelligence-oriented data (strategy, web marketing, and sales)

This program cannot be combined with another training program.

However, partial certification with another program is possible (see the RNCP diploma file).

In addition, prior professional experience may be validated with credits upon request, which must be submitted by email to: vae@ggeedu.fr

For further information on the validation of prior experience at PSB, please visit the following page.

A word from the Head of Specialization

"The Master’s provides students with technical and business-oriented training thanks to immediate practical implementation into the digital ecosystem.

The overall objective of this specialization is to train students to become fully operational managers in digital marketing professions, equipped with a sound body of knowledge that will enable them to manage and steer digital projects.

This specialization is aimed at students from all backgrounds who are interested in the digital and technical fields.”

Asma BOUHAFS

Head of Specialization

2280

Work-study contracts signed per year

15

Specializations 100% in work-study mode

3000

Corporates partners

18846

Alumni

*Paris Business School figures 2023

Academic content 

 

The Digital Business specialization is divided into two distinct parts, one geared towards digital management and the other towards more technical subject areas.

The digital management part comprises three sub-sections:

 Acquisition levers ;

 Clientèle ;

 Legal aspects of innovation management.


The technical part comprises three sub-sections:

 Programming languages ;

 Data ;

 Project management.



This training is completed by:

  • Sector-relevant preparation and certifications (Google Analytics, Google AdWords, and Google Garage).
  • Operational masterclasses during which corporate partners present students with one or several innovative digital topics, after which they must formulate an idea or a study conducted in groups.
  • A mobile Hackathon in the first year of the Master’s and a Hackathon 360 in the second year enabling students to work on projects such as: Constructing an innovative mobile application prototype or Design, creation, and presentation of an innovative connected objected and its web/mobile interface for a Smart City.

Course projects represent an especially important moment within the academic training program.  

From a pedagogical perspective, these projects enable students to apply concepts and develop analytical, research, groupwork, and practical application skills.

 From a professional perspective, they constitute an opportunity for students to enhance their learning experience working with companies due to the operational nature of the projects.

Total class time is 511hrs for the fourth year and 504hrs for the fifth.

Teaching format

Over the course of their time at Paris School of Business, students receive a varied teaching approach in order to nurture their creativity and adaptability.

Teaching formats :

  • Groupwork
  • Theory classes
  • Professional simulation exercises
  • Inverted classes
  • Business Games
  • Common-theme projects
  • Workshops

Assessment methodology

Successful completion of the five required blocks delivers the intended Master in Management – Grande Ecole program diploma and the associated level 7 RNCP certificate.

The skill validation frame of reference is based upon written and oral assessment methods, including the following:

Case studies :

  • Professional simulation exercises
  • Roleplay exercises
  • Individual and group projects
  • Professional placement report

Current academic year: 2023-2024

Admissions 

The admissions procedure for entry onto a Master’s-level Paris School of Business program comprises analysis of an application dossier, an English test and a one-to-one interview.

 

1. Comprehensive application dossier analysis

 Application dossier

 ID photo

 Copy of ID

 Photocopies of diplomas obtained and reports from Baccalaureate (end-of-secondary) level onwards (officially certified and translated into French for non-French documents)

 CV

 Covering letter

 French test results obtained (TCF, DELF/DALF) if French is not the native language.

 Supporting statement from a teacher, head of institution, or an employer (not mandatory but strongly recommended)

 €100, covering admin fees (€50 for French state scholarships upon presentation of a definitive scholarship allocation for the year in progress)


2. English test

 English test results obtained (IELTS/TOEFL TOEIC) in last 2 years for applicants to have already taken a test.

If you are not in a position to provide this official grade, you will receive a link to an online test.

Minimum level required for applicants to programs in English:

à 1st-3rd years : IELTS 5.5/TOEFL 70

à 4th year : IELTS 6 / TOEFL 80


3. Individual interview

 The aim of this interview is to assess your degree of motivation and open-mindedness, as well as to evaluate the complementarity of your personality, your knowledge and the teaching delivered at Paris School of Business.

It is also designed to assess your ability to imagine/construct an idea and suggest an original solution to an issue.

Personalized support


We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs.

To find out more, consult our specially dedicated page.

2022 Results Indicators


86%

of graduating students are in full employment


82%

found a job within six months following graduation


€40 350

average salary


89%

of students have found employment in line with their level of studies



96%

of Masters in Management – Grande Ecole students graduated

Apprenticeship contract break rate: 3%

Rate of break from studies in progress: 2.52%

Specific indicators are calculated by ministries in charge of professional training programs and State Education. Available at: inserjeunes.education.gouv.fr/diffusion/accueil

Following successful completion of the Digital Business specialization, graduates can aspire to a wide range of positions, such as the following:

The school does not offer any track beyond graduation from this program.

Tuition fees

This training program costs €11,865 per year and will be covered in their entirety by your host company since you will be registered on a work-study contract.

In addition, as an employee of the company you will receive a salary.

  

Contact

For any questions regarding the Digital Business specialization, please contact the Admissions service.

Céline Renault

Head of Master in Management – Grande Ecole program admissions

admission@psbedu.paris

Testimony

Clara ZAMBUTO
Marketing work-study student, Paris School of Business

I decided to take the Paris Business School Master in Digital Business to acquire essential knowledge in the area and develop my future professional project. This program is well renowned for the broad scope of subjects taught and the quality of the school’s faculty. Paris School of Business gave me the chance to carry out my work-study program within the school’s communications department.

The work-study format plus the teaching delivered at the school enabled me to learn and hone new skills every single day, skills that will be vital for my future career be they theoretical or more management-oriented (such as taking initiative, rigor, and project management).

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