The Master in Digital Business in detail
The Masters Cycle of the Master in Management – Grande Ecole program comprises a two-year curriculum officially recognized by the Ministry of Higher Education and Research and is awarded with a Master’s-level diploma (5 years of post-secondary studies – Level 7*). It benefits from being delivered by a triple crown internationally accredited school (EQUIS, AACSB and AMBA).
The Digital Business specialization can be accessed via parallel admissions in the fourth year of studies.
This specialization provides students with technical and business-oriented training thanks to immediate practical implementation of their learnings into the digital ecosystem.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.
Aim of the specialization
The aim of the Master in Digital Business is to enable students to acquire the necessary knowledge for successful web project management and grasp various digital levers in a specialized, in-depth manner.
The work-study format to the Master makes it possible to combine an innovative and dynamic academic training program with periods spent working within a company and dedicated to groupwork.
This format enables students to fully integrate a company in top-level, high-responsibility positions.
Strenghts
- Introduction to coding and the demystification of programming
- Conducting consulting projects in tandem with companies
2021 AFF, 2020 Talents du Numériques, 2019 Chiensguides, 2018 L'Îlot, etc
- Partnerships with professional associations and participation in digital sector-specific events and conferences
Capdigital, Adetem, The Next Web, Paris Web, Futur en Seine, SMA, Objets Connectés, Big Data, FShop & eCommerce, etc
- Digital teaching approach
Google Classroom & Open ClassRoom and the development of a digital project in the second year of the Master’s
- Certificates obtained
Google Ads, Google Analytics, Google Garage, Sulitest, Scrum
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2 150
Work-study contracts signed per year
15
Specializations 100% in work-study mode
3 000
Corporates partners
22 000
Alumni
*Paris Business School figures 2023
A word from the Head of Specialization
Asma BOUHAFS
Head of Specialization
"The Master’s provides students with technical and business-oriented training thanks to immediate practical implementation into the digital ecosystem.
The overall objective of this specialization is to train students to become fully operational managers in digital marketing professions, equipped with a sound body of knowledge that will enable them to manage and steer digital projects.
This specialization is aimed at students from all backgrounds who are interested in the digital and technical fields.”
Digital Business Specialization Program
The total number of teaching hours is 511 hours in the 4th year and 504 hours in the 5th year.
1st Year
01. International Development Strategy
02. Contemporary Economic Issues
03. Management & Leadership
04. Finance for Managers
05. Marketing Management: Integrated Communication
01. Consumer Behavior, Social Ads & Display
02. Programmatic, Google Ads – SEA
03. CRM & DMP
04. Mobile Apps
05. Mobile Business Model Hackathon
06. Cybersecurity
07. Innovation Management
08. SQL Data Management
09. Web Development HTML5 & CSS3
10. Web Development
2nd Year
01. AI & Data Science
02. Digital Project Modeling and Management
03. Google Analytics & Market Intelligence
04. Web Content, GDPR & DPO
05. Social Media Marketing (in English)
06. CRO & E-Mailing
07. Operational Leadership Management
01. Web Development with PHP
02. PWA and Mobile Development
03. Digital Marketing 2
04. Data & Hackathon 360
Admission to the Master in Digital Business program
To be admitted onto the Masters in Digital Business program, candidates have to go through an examination procedure.
What to do after the course ?
Professional integration
Following successful completion of the Digital Business specialization, graduates can aspire to a wide range of positions, such as the following:
- Digital Project Manager
- Product Owner
- SEO Manager
- SEM Manager
- Head of Acquisitions
- Head of CRM & DMP
- Head of e-commerce
- Head of Analytics
- Data Analyst
- Consultant Data
The school does not offer any track beyond graduation from this program.
Testimony
Clara ZAMBUTO
Marketing work-study student, Paris School of Business
I decided to take the Paris Business School Master in Digital Business to acquire essential knowledge in the area and develop my future professional project. This program is well renowned for the broad scope of subjects taught and the quality of the school’s faculty. Paris School of Business gave me the chance to carry out my work-study program within the school’s communications department.
The work-study format plus the teaching delivered at the school enabled me to learn and hone new skills every single day, skills that will be vital for my future career be they theoretical or more management-oriented (such as taking initiative, rigor, and project management).
What official recognition does the Master in Management have?
Learn more about the RNCP qualification - Master in Management
Contact
For any questions regarding the Digital Business specialization, please contact the Admissions service.
Anne-Laure Galliano
Director of Promotion & Recruitment
recruitment@psbedu.paris