PSB Insights: topics

Nathalie BITBOL-SABA on Gender pay inequality 

Associate Professor of Corporate Finance Nathalie Bitbol-Saba, was interviewed on the France Culture radio station on gender pay inequality in the light of the work of 2023 Nobel Prize winner Claudia Goldin. 

Podcast from 6.42'  - Le ministre de la Justice Éric Dupond-Moretti jugé pour prise illégale d'intérêts par la CJR | France Culture 

Hassan OBEID on Geopolitics 

Dr. Hassan Obeid, Professor of Economics and specialist in geopolitical issues, has made numerous appearances on prominent international news channels, offering expert economic insights on major global developments. 

Through interviews with networks such as Asharq Bloomberg, Deutsche Welle, France 24, Al Ghad TV, and Al Arabiya, he has helped bring informed economic perspectives to a wider audience. Highlights include: 

• Asharq Bloomberg : On the strategic risks surrounding the Strait of Hormuz and the potential market impact of its closure.
• Deutsche Welle : Discussing the economic fallout of the Iranian-Israeli conflict.
• France 24 : Providing insight into the IMF’s warnings to France on rising debt and public spending.
• Al Ghad TV : Assessing the market implications of former President Trump doubling tariffs on steel and aluminum.
• Al Arabiya : Commenting on the effects of lifting European and American sanctions on Syria.
• Asharq Bloomberg : Analyzing the possibility of renewed trade negotiations between Beijing and Washington.
• Al Arabiya : Exploring Trump’s trade tariffs and their consequences for Europe and China. 

Raphaël BOROUMAND on Economy, Energy and Climate Issues  

Dr. Raphaël Boroumand, a leading economist and expert in energy and climate issues, recently appeared in two high-profile interviews on BFM TV, offering sharp analysis on critical geopolitical developments and their economic consequences. 

In one live interview (emission spéciale), Dr. Boroumand addressed the escalating conflict between Israel and Iran, focusing on the potential closure of the Strait of Hormuz; a highly strategic and a vital artery of the global economy. 

In a separate interview with Anne Seften, Professor Boroumand discussed the economic warfare initiated during the Trump administration, describing it as a critical wake-up call for Europe. He emphasized the urgent need for a cohesive industrial strategy, one that balances industrial sovereignty with the imperative of decarbonization. 

Further expanding on these themes in a debate on France Info, moderated by Axel de Tarlé, Professor Boroumand explored the future of European industry, energy, and climate policy, in the context of rising economic tensions between the United States and Europe. 

Thomas PORCHER on Energy, Climate and Economy in France 

Thomas Porcher, Professor of Economics at PSB, was recently invited to appear on 28 Minutes on Arte TV to discuss the economic repercussions of the current political crisis in France. As an economist, essayist, and columnist for various media outlets, Thomas Porcher is a frequent guest on programs such as C' Dans l'air and France Culture, where he shares expert insights on current economic issues : 

• Crise politique : la France va-t-elle payer la note ? | 28 minutes | ARTE 

Thomas Porcher and Raphaël Boroumand, Professors of Economics at Paris Business School and experts on environmental issues and the energy transition, wrote an article in the Le Monde daily newspaper, together with Antoine Giraldi. Based on their research on climate change, Thomas Porcher and Raphaël Boroumand call for a differentiated approach that would be more effective in the fight against global warming : 

• Climat : « Une approche différenciée dans la lutte contre le réchauffement serait plus efficace » 

Hassan OBEID on Geopolitics 

Dr. Hassan Obeid, Professor of Economics, has been featured on major international networks -including France 24, Asharq Bloomberg, Al Arabiya, and Al Arabiya Business - offering expert analysis on pressing economic and geopolitical developments. From the far-reaching consequences of President Trump’s trade policies to the resurgence of sanctions driving Goldman Sachs and JPMorgan’s ruble strategies, Professor Obeid has provided insights on critical issues such as global supply chain vulnerabilities, the inflationary effects of tariffs, and the evolving challenges facing American industries.  

Associate Professor of Economics Hassan Obeid, was also the guest speaker on the international TV channel France24 programme “La Semaine de l'Eco” hosted by Karina Chabour, to shed light on the economic repercussions of the Israeli-Palestinian conflict on Israël :

• Gaza - Israël, un mois après : le coût de la guerre - La semaine de l’éco 

Raphaël BOROUMAND on Energy and Climate  

Raphaël Boroumand, Professor of Economics, recently joined Axel de Tarlé on France Info’s programme L'info s'éclaire to share his expert insights on the future of Europe’s industry, energy strategy, and climate policy - set against the backdrop of rising economic tensions between the Trump administration and the European Union. 

Raphaël Boroumand, Professor of Economics at Paris School of Business, was featured on Thomas Hugues’ BSMART TV programme “Smart Impact.” 

During the interview, he discussed his book “20 idées reçues sur l’énergie,” co-authored with Thomas Porcher and Stéphane Goutte, who are also professors at Paris School of Business. 

The interview provided an opportunity to unravel current issues such as European energy policy, degrowth, the synergy between nuclear and renewable energies, shale gas, and China’s role in climate change. 

Raphael Boroumand, an expert in energy and climate policies, is a frequent contributor to various media outlets and a participant in public debates and media programmes. :

• SMART IMPACT - Un antidote aux idées reçues sur l’énergie ?

Professor of Economics and specialist in energy and climate policies Raphaël Boroumand was guest on the international TV channel France24 programme "La Semaine de l'Eco" hosted by Karina Chabour. In the run-up to the forthcoming COP 28 climate conference, Raphaël Boroumand discussed the issues and solutions for fighting against global warming. 

Raphaël Boroumand has also given interviews to Mediapart digital newspaper and Le Parisien daily newspaper on the European electricity market and the current issues on French economy.   

Thomas Porcher on The future of the French electricity distribution model

On 25 November 2025, Dr. Thomas Porcher, Professor of Economics at PSB, spoke at the roundtable Electricity Distribution, Concession System: Decoding a Model Under Pressure, organized as part of the National Energy Council (CNE) conference. This half-day of discussions and debates focused on a central issue: the future of the French electricity distribution model. 

The CNE serves as a privileged space for analysis, dialogue, and positioning on major energy and public service challenges. Initiated by employee representatives within the Central Social and Economic Committees (CSEC) of EDF and Enedis, it promotes collective reflection on the transformations shaping the sector’s future. 

• The Rountable : CNE PARIS 2025 - Débat 1

Thomas Porcher on economic and political framework of energy sovereignty

On 18 November, in Saint-Nazaire, during the 2nd edition of Energies Days organized by API News, the economic media outlet of Ouest-France, Dr. Thomas Porcher, Professor of Economics at PSB, delivered a strategic keynote speech on the economic and political framework of energy sovereignty, providing valuable insights into the challenges ahead.

The event brought together a broad network of public and private stakeholders to address the critical challenges of the energy transition. Discussions focused on carbon neutrality with leading energy groups, and were complemented by expert contributions on hydrogen, AI, energy sobriety, and local solutions. Innovative start-ups also pitched their solutions to accelerate the transition, offering an inspiring overview of initiatives shaping the future of energy.

Thomas Porcher on Public Services

During the 6th edition of the Rencontres de l’Avenir, organized by the City of Saint-Raphaël from 7 to 9 November, Dr. Thomas Porcher, Professor of Economics at PSB, took part in the roundtable discussion: Optimizing Public Spending, Improving Public Services. 

The Rencontres de l’Avenir is a major event that brings together leading figures from the intellectual, economic, and political spheres to reflect on the future of France and the world. It provides an opportunity to exchange ideas and explore concrete solutions to today’s challenges.  

• The Roundtable : LIVE – Les Rencontres de l’Avenir – Samedi 08 novembre Après-midi

Thomas Porcher on France economy

Professor of Economics at PSB, Dr. Thomas Porcher, already a prominent voice in France, is gaining growing recognition for his insights on economic developments abroad.

Dr. Porcher is a regular guest on major French television debates, offering insights into the latest economic issues and developments. His recent appearances include Arte – “28 Minutes” , France 5 - “C’dans l’air”, France 2 and BFM TV , where he shared expert analysis on pressing economic matters.  

Recently, he has been featured in a full-page interview in Hankook Ilbo, South Korea’s leading daily, alongside renowned economists Jean Pisani-Ferry (Sciences Po Paris; Bruegel Institute; Peterson Institute for International Economics) and Jean-Marc Daniel (ESCP Business School). He was interviewed for a prime-time news program on a major TV channel alongside Philippe Aghion, Nobel Prize laureate

Raphaël Boroumand on Liberalization of retail electricity markets

Dr. Raphaël Boroumand, Professor of Economics at PSB, is interviewed in the documentary Quel juste prix pour notre éléctricité (What is a fair price for our electricity?), directed by Emmanuel Kessler and broadcast on LCP–Assemblée nationale. This documentary offers a critical assessment of the liberalization of retail electricity markets, twenty years after its launch. Dr. Boroumand shares his expertise on the limitations and challenges of competition in this sector. 

He emphasizes that competition in retail markets is not an end in itself - it must ultimately benefit the consumer. However, the specific characteristics of the electricity sector make it difficult to apply competitive models used in industries such as telecommunications or aviation.  According to Dr. Boroumand, innovation is a key driver of differentiation and market dynamism, but the scope for innovation remains limited in electricity retailing. 

Dr. Raphaël Boroumand is also the co-author of 20 Idées Reçues sur l'Energie (20 Misconceptions About Energy), a book he wrote alongside Thomas Porcher and Stephen Goutte, which sheds light on major contemporary debates surrounding energy policy.  

• Replay : DébatDoc - Quel juste prix pour notre électricité ? | LCP - Assemblée nationale

Hassan Obeid on Geoeconomic and financial issues

Dr. Hassan Obeid, Professor of Economics at PSB, has recently been highlighted across several major international media platforms for his insights into geoeconomic and financial issues. His contributions include interviews and expert commentary on key global developments:

• Asharq Bloomberg – Analysis of the Future Investment Initiative (FII) 2025 in Riyadh.
• Al Hadath TV – Providing analysis on gold price fluctuations and their impact on global markets
• Radio Orient – Exploring the future of money through the digital euro and central bank digital currencies (CBDCs)
• Asharq TV – Providing analysis on the U.S. government shutdown and its economic impact  

Gisele DE CAMPOS RIBEIRO on workplace location 

In an article published in The Conversation France, Gisele DE CAMPOS RIBEIRO, Professor of Marketing at PSB and Dr. Delphine MINCHEMMA, Professor of Strategic Management at EM Normandie, investigate the importance individuals place on their company's location. They explore whether there are differences among Europeans on this issue. 

Titled “Comment choisir la bonne localisation d’une entreprise?” (“How to Choose the Right Location for a Company?”), the article draws on a specific definition of workplace location developed by the researchers in a recent article published in the Harvard Business Review. 

Gisele DE CAMPOS RIBEIRO on hybrid work 

In her article "Travail hybride: que deviennent les interactions informelles?" (Hybrid work: what will informal interactions become?) published in the Harvard Business Review, Gisele de Campos Ribeiro, Marketing Professor and expert on consumer behaviour, employer branding and workspaces, explains the value of informal relationships for employees, the construction of social space and the symbolism attached to these spaces. 

Daniel MAAR on FOMO: A Psychological Syndrome and Marketing Tool 

In an article published in The Conversation France, Daniel MAAR, Associate Professor at PSB, and Dr. Hajer KEFI, Professor at Pôle Léonard de Vinci, explore how marketers leverage FOMO (“Fear of Missing Out”) on social media to influence user behavior. Titled “Le Fomo : Syndrome psychologique et outil marketing” (“FOMO: A Psychological Syndrome and Marketing Tool”), the study investigates how this psychological phenomenon affects consumer engagement. 

Conducted among brand followers on Instagram, the findings reveal a dual impact of FOMO: while it can enhance consumers' perceptions of a brand, it can also lead to brand account fatigue. This insightful study sheds light on the complex interplay between social media marketing and consumer behavior. 

Judith PARTOUCHE-SEBBAN on patients as co-actors within health services 

In her article “The Changing Role of the Patient in Data Collection”, published in Survey-Magazine’s special report on health data and the role of the patient, Judith Partouche-Sebban, Professor of Marketing and Director of the Living Health - PSB Chair, explores the evolving position of patients as co-actors within health services. 

Embracing the concept of ‘Service Dominant Logic’ in marketing, she explains the concept and implications of co-creating value in the realm of data collection. Judith Partouche-Sebban argues that this collaborative process “paves the way for an experiential approach to health, which has become indispensable for both practitioners and scholars”. Furthermore, she explores the boundaries of this active role for patients in data collection, a dynamic that is reshaping the traditional relationship between patients and healthcare providers.   

Judith Partouche-Sebban on supporting patients beyond healthcare

Dr. Judith Partouche-Sebban, Professor of Marketing at PSB and Director of the Living Health Chair, co-authored an article with Viviane Jauffret Seron and Alain Toledano, Director of the Institut Rafaël, published in the October 2025 edition of Risques et Qualité en milieu de soins. The article, titled Une approche novatrice pour accompagner les patients au-delà des soins (An innovative approach to supporting patients beyond healthcare), highlights Institut Rafaël’s innovative approach to patient care, positioning it as a leader in personalized and integrative healthcare. 

As the principal partner of the Living Health Chair, Institut Rafaël collaborates closely with researchers from Paris School of Business to advance knowledge and improve the patient experience. This partnership combines scientific rigor and solid theoretical foundations with the experiential insights of patients and caregivers, driving the evolution of care practices and fostering new models of support.

• Cairn.info : Une approche novatrice pour accompagner les patients au-delà des soins | Cairn.info

Ignasi CAPDEVILA on Coworking spaces

Dr. Ignasi Capdevila, Professor of Management and a member of the NewPIC Chair, was recently featured in an interview on the TV news programme ‘Telenotícies’ broadcasted on TV3 (Catalonia, Spain). The conversation centred on the burgeoning topic of coworking spaces. 

As an expert on knowledge communities, creativity, and innovation management, Ignasi Capdevila is actively engaged in several EU-funded projects. These include CORAL (Marie Curie Innovative Training Network/H2020)  and Cowork4EU (Erasmus+).   

Interview in Catalan Telenotícies - Menys coworkings, però més grans - Llengua de signes - 3Cat 

Karina SOKOLOVA-PEREZ on Social Media Marketing 

The first episode of the Research Insights on Social Media Marketing podcast by Dr. Karina Sokolova Perez is now available. Based on rigorous research, this podcast presents the latest developments in the field and their practical implications.  

By making scientific findings more accessible, it aims to benefit students, professionals, and the wider public while enhancing the impact of academic research.

David W. VERSAILLES on Micro-Foundations in Innovation Management  

Professor of Management and co-Director of the newPIC Chair David W. Versailles was the guest speaker on the XerfiCanal new media programme “Fenêtres ouvertes sur la Gestion” (An open window on Management) hosted by Jean-Philippe Denis. He talked about the micro-foundations approach developed in the management sciences and the contribution of Nicolai J. Foss' work to innovation management.  

This interview discussed the article he co-authored with Valérie Mérindol, Professor of Management and co-Director of the PSB newPIC Chair. The article was published in the book "Les grands auteurs en management de l'innovation et de la créativité" (Key authors in innovations and creativity management), published by EMS and co-edited in 2023 by Thierry Burger-Helmchen, Caroline HUSSLER and Patrick Cohendet. 

David W. Versailles, Paris School of Business (PSB) - Les micro-fondations pour renouveler la pensée de l’innovation - Research - xerficanal.com 

Reza Zanjirani Farahani on Data-Driven Innovation and Sustainable Practices

Dr. Reza Zanjirani Farahani, Professor of Management at Paris School of Business, delivered a keynote address at the 52nd International Conference on Computers and Industrial Engineering (CIE52), held on 29–31 October 2025 at INSA Lyon, under the theme Bridging Data-Driven Innovation and Sustainable Practices. Hosted by the DISP Laboratory at INSA Lyon, the conference brought together global scholars, innovative start-ups, and AI-driven industrial organizations.

His keynote, Wildfire Management: Bridging Data-Driven Innovation and Sustainable Resilience, examined how climate trends, fuel accumulation, and fast-changing fire behavior interact with optimization, sensing technologies, and AI-enabled decision support systems. He highlighted promising research avenues - such as multi-sensor early detection, UAV-enabled surveillance, resilient fuel-treatment planning, dynamic crew and aircraft routing, and post-fire recovery modelling - offering early-career scholars a rich landscape for impactful research.

Olivier Mamavi on Automation in Logistics

Dr. Olivier Mamavi, Professor of Management at PSB and Editorial Director of Management & Data Science, took part in the Logistique 360° event - the 2nd Regional Logistics Conference in Hauts-de-France. As data and AI expert, he contributed to the roundtable discussion titled: Automation in Logistics: How Far Should We Go”. 

Now in its third edition, Logistique 360° is organized by the Euralogistic Center of Excellence. This annual event is designed to showcase innovation and highlight key players in the logistics sector across the Hauts-de-France region. This year, it also hosted the second regional logistics conference, reinforcing its role as a major platform for exchange and forward-thinking within the industry.  

Andrea Guido on Human behavior and energy transition

As an alumnus of the Ulysses scheme, Dr. Andrea Guido, Professor of management at PSB, spoke at the 3rd Annual Ulysses Conference, which marked the 10th anniversary of the Paris Agreement and explored progress in the energy transition. 

The Ulysses scheme fosters dynamic partnerships between researchers based in Ireland and France, promoting the exchange of ideas and innovative approaches across disciplines. This year’s conference focused on strategies to uphold the commitments of the Paris Agreement and addressed the urgent challenges of climate change and climate disruption. 

Dr. Guido’s contribution drew on behavioral economics, highlighting how human behavior and decision-making shape public policies and measures for energy adaptation and transition. His insights emphasized the importance of understanding behavioral drivers in designing effective climate strategies. 

Organized by the Embassy of Ireland in Paris, the event brought together innovators, policymakers, researchers, and Ulysses alumni to discuss energy adaptation, transition strategies, and cutting-edge solutions.

Ivan Miroshnychenko on Family Ownership and   Financial Health

FamilyBusiness.org has recently published an article based on a study by Dr. Ivan Miroshnychenko, Professor of Management at PSB, originally featured in Family Business Review, one of the leading journals in the field. Co-authored with Dr. Rui Torres de Oliveira, Dr. Alfredo De Massis, and Dr. Ruth Überbacher, the research, titled Family Ownership Can Undermine Financial Health, explores a critical and often overlooked aspect of family business governance: the complex relationship between family ownership and financial performance.

The study examines how family involvement affects a firm’s financial outcomes, with a particular focus on research and development (R&D) and the influence of institutional quality.  

• FamilyBusiness.org : Family Ownership Can Undermine Financial Health
• Family Business Review : Family Involvement and Firm Performance: A Worldwide Study Unveiling Key Mechanisms - Ivan Miroshnychenko, Rui Torres de Oliveira, Alfredo De Massis, Ruth Überbacher, 2024

Valérie Mérindol on DARPA and the European Innovation Model

Dr. Valérie Mérindol, Professor of Management and Co-Director of the NewPIC Chair, shared her expertise in the latest edition of La Note de la Fabrique, in the Point of View section, with a contribution titled: L’incompatibilité de la DARPA dans le modèle d’innovation européen 

(The Incompatibility of DARPA with the European Innovation Model), offering an in-depth analysis of strategic challenges and the specificities of the European innovation model. 

This edition, dedicated to  L’industrie de défense au service des ambitions françaises De la maîtrise à la supériorité (The Defense Industry Serving French Ambitions: From Control to Superiority), draws on a series of interviews and workshops bringing together industrial leaders, sector representatives, institutional actors, researchers, and experts. It is published by La Fabrique de l’Industrie, a think tank supported by the industrial sector. 

The report also incorporates several studies by Dr. Valérie Mérindol and Dr. David Versailles, Professor of Management and Co-Director of the NewPIC Chair, on innovation in the defense sector. 

• La Note de la Fabrique

Francesco Appio on Investing in biodiversity

The Conversation France recently featured an article by Dr. Francesco Appio, Professor of Management at PSB, titled Investir dans la biodiversité, entre conviction(s) et rendement(s) (Investing in biodiversity: between conviction(s) and return(s)). Co-authored with Dr. Imane El Ouadghiri, Dr. Jonathan Peillex, and Dr. Mohammed Benlemlih, the piece examines the intersection of financial performance and environmental responsibility. 

Drawing on the analysis of ten stock market indices that integrate biodiversity-related criteria, the authors explore whether investing in biodiversity can align ethical convictions with financial returns. This discussion is grounded in their latest research published in the Journal of Environmental Management, offering evidence-based insights into how sustainability and profitability can coexist in modern investment strategies.  

• The Conversation France : Investir dans la biodiversité, entre conviction(s) et rendement(s)
• Journal of Environmental Management : International evidence on the financial performance of biodiversity investing - ScienceDirect

Nessrine OMRANI on AI in broadcasting and audiovisual production 

In her article “Tremblement de Tech à Hollywood : artistes artificiels” (Techquake in Holoywood: artifical artists) published in Alternatives Economiques, Nessrine Omrani, Head of Management and Strategy department, Professor of Management and expert in digital transformation management, explains the concerns of Hollywood actors, faced with the emergence of new broadcasting opportunities for audiovisual products, the appearance of new business models and the emergence of a new type of consumer.   

Olivier Mamavi on AI and the Companies 

In the insightful article “Artificial Intelligence: What Survival Strategies for Companies?” Olivier Mamavi, Associate Professor in Data Management and co-founder of the Management & Datascience magazine, sheds light on the strategies companies are adopting to integrate Artificial Intelligence (AI) and extract best practices. 

Co-authored with Romain Zerbib, Professor at ICD Business School and Publishing Director of the Management & Datascience magazine, the piece, featured in the Harvard Business Review France, proposes a classification of companies into four categories based on their approach to AI: the pioneers, the natives, the emerging, and the reluctant. This categorisation serves as a framework to comprehend the diverse organisational responses to AI’s growing influence.   

Olivier Mamavi on conversational AI 

In his article “Comment collaborer avec une IA conversationnelle pour obtenir les meilleurs résultats ?" (How to collaborate with conversational AI to achieve the best results?) published in Management&Data Science, Associate Professor in Data Management and founding member of the Management& Datascience Magazine, Olivier Mamavi explains the major challenges for human-AI collaboration in achieving the best results from conversational AIs, which have become vital tools for managing companies’ customer relations