Bachelor in Marketing & Communication

Bachelor in Marketing & Communications

Entry level 
2 years of post-secondary study

Diploma awarded
State-recognized Bachelor’s degree (3 years post-secondary, RNCP level 6*)

Length
1 year, starting in September

Language of instruction
french

Format
Work-study, 2 days in school/3 days in company

Tuition fees
9 500€

Presentation

The third year of the Bachelor’s program is State-recognized and overseen.

The Marketing & Communication specialization can be accessed via the parallel admissions process following two years of post-secondary studies.

This specialization comprises training enabling students to marry the pragmatism of in-company experience with the incorporation of key concepts in the areas of Marketing and Communication.

The classes covering the specialization make it possible for students to gain an all-encompassing overview of the various aspects of Marketing.

*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.


Aim of the specialization

The aim of the training is to prepare students for the working world via a series of practical applications of the theoretical concepts learned.

The purpose of this approach is to develop a critical sense and creativity within each student.

Strenghts 

Top-quality teaching

A teaching approach that is a constant state of change in order to embrace new market trends.

Expert staff

Faculty comprising teacher-researchers and working professionals from the sector.

Training in work-study format

A program structured to boost employability.

Bachelor Marketing & Communication

Skill objectives

 

For successful completion of their Bachelor, students must validate the six following skillsets.

If students do not validate all the skillsets required for obtaining the professional certificate but successfully completes all skills related to one of the sets, each of the skillsets concerned will have been definitively validated.

1. Deployment of a corporate strategy at department level

2. Management of an entity's financial activities

3. Transdisciplinary project management

4
.
 Team or department management

5. Development and enhancement of professional skills

6. Develop a marketing and communications strategy


This program cannot be combined with another training program.

However, partial certification with another program is possible (see the RNCP diploma file).

In addition, prior professional experience may be validated with credits upon request, which must be submitted by email to: vae@ggeedu.fr

For further information on the validation of prior experience at PSB, please visit the following page.

A word from the Head of Specialization

Xavier Menaud

"The Bachelor in Marketing and Communication specialization provides operational training to students by developing their practical skills. It also enables them to hone their creativity and critical sense so as to be able to take the necessary step back when reaching important decisions. "

Xavier MENAUD
Head of Specialization

7

Specializations in the third year of the Bachelor

3000

Partner companies

18846

Alumni

* Figures Paris School of Business 2023

Program description

The year blends theoretical teaching with seminars designed around practical application exercises.

Across the two semesters of the year, students will gradually develop the following skills:

  • In the first semester, the fundamentals of marketing and communications are revised and then explored in greater depth.
  • In the second semester, students acquire more technical skills and continue their preparation for working life, discovering new subject areas, and taking part in new projects designed to provide them with additional experience and adaptability.

Total class time for the year is 539hrs.

Teaching format

Over the course of their time at Paris School of Business, students receive a varied teaching approach in order to nurture their creativity and adaptability.

Teaching formats :

  • Groupwork
  • Theory classes
  • Professional simulation exercises
  • Inverted classes
  • Business Games
  • Full-semester projects
  • Workshops

Assessment methodology

Successful completion of the five required blocks delivers the intended diploma in Marketing & Communication at Bachelor level and the associated level 6 RNCP certificate.

The skill validation frame of reference is based upon written and oral assessment methods, including the following:

  • Case studies 
  • Professional simulation exercises
  • Roleplay exercises
  • Individual and group projects
  • Professional placement report

Current academic year: 2023-2024

Admissions procedure for the Bachelor Marketing & Communication

The admissions procedure for acceptance onto the third year of the Bachelor’s program comprises analysis of an application dossier, an English test and a one-to-one interview.

1. Comprehensive application dossier analysis

 Application dossier

 ID photo

 Copy of ID

 Photocopies of diplomas obtained and reports from Baccalaureate (end-of-secondary) level onwards (officially certified and translated into French for non-French documents)

 CV

 Covering letter

 French test results obtained (TCF, DELF/DALF) if French is not the native language

 Supporting statement from a teacher, head of institution, or an employer (not mandatory but strongly recommended

 €100, covering admin fees (€50 for French state scholarships upon presentation of a definitive scholarship allocation for the year in progress).


2. English test

 English test results obtained (IELTS/TOEFL TOEIC) in last two years for applicants to have already taken a test.

 If you are not in a position to provide this official grade, you will receive a link to an online test.

Minimum level required for applicants to programs in English:

IELTS 6 / TOEFL 80

3. Individual interview

 The aim of this interview is to assess your degree of motivation and open-mindedness, as well as to evaluate the complementarity of your personality, your knowledge and the teaching delivered at Paris School of Business.

It is also designed to assess your ability to imagine/construct an idea and suggest an original solution to an issue.

Personalized support

We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs. To find out more, consult our specially dedicated page.

2022 Results indicators


55%

of students continuing studies


41%

of graduating students currently employed


88%

satisfied with the training received


100%

of Bachelor’s students obtained their diploma

Specific indicators are calculated by ministries in charge of professional training programs and State Education. Available at: inserjeunes.education.gouv.fr/diffusion/accueil

Following successful completion of the Bachelor in Marketing & Communication specialization, graduates can aspire to a wide range of positions, such as the following: 

  • Promotion Manager
  • Project Manager
  • Head of Marketing Studies
  • Head of Commercial Development
  • Sales Manager

Continuation of studies

Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.

Master of Science


The MSc provides the opportunity to obtain a dual managerial and technical skillset with a view to an international career. The school offers an array of MSc specializations.

FURTHER INFORMATION ABOUT THE MSC

 

The Master Program

Following the Bachelor’s program, the Master’s period of study lasts two years and can be accessed via the parallel admissions procedure. It is available with 15 specializations, 13 of which are carried out in work-study mode over two years.

FURTHER INFORMATION ABOUT THE MASTER PROGRAM

Tuition fees

 

The cost of the training program is €9 500 per year during which no tuition fees are charged to the student, since they are signed on a work-study contract.

In addition, they are employees of a company and as such receive a salary.

  

Contact

For any questions regarding the Bachelor’s program, please contact the Admissions service.

Fanta BAYA

Bachelor’s Program Admissions Officer
admission@psbedu.paris

  

Events

See below for details of upcoming Paris School of Business events:

Preparation for SESAME writing
Wednesday 17 January 2024 - 14h to 17h

REGISTER

Open days

Saturday 27 January 2024
REGISTER

Student testimonials

Victoire LONGFORT BERTOLOTTI
Bachelor Marketing & Communication

I opted for the specialization in Marketing and Communications due to the natural appeal that the area has for me as well as the variety to the courses that are taught. We are lucky enough to benefit from semesters providing comprehensive content that cover many different approaches to marketing and communications.

I am currently working as a Project Manager in work-study mode at Extime Duty Free Paris, a subsidiary of the Lagardère Travel Retail group. My role entails finding solutions on a daily basis to drive forward projects within the company, thanks in no small part to the courses delivered at Paris School of Business.

accréditation

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