Master in Strategy & Commercial Engineering

Master in Strategy & Commercial Engineering

Entry level
3 years of post-secondary study

Diploma awarded
State-recognized Master’s degree (5 years post-secondary, RNCP level 7*)

Length
2 years, starting in September

Language of instruction
French/English

Format
Work-study, 2 days in school/3 days in company

Tuition fees
€11 865 per year

Presentation

The Masters Cycle of the Master in Management – Grande Ecole program comprises a two-year curriculum officially recognized by the Ministry of Higher Education and Research and is awarded with a Master’s-level diploma (5 years of post-secondary studies – Level 7*). It benefits from being delivered by a triple crown internationally accredited school (AACSB, AMBA and EFMD).

The Strategy & Commercial Engineering specialization can be accessed via parallel admissions in the fourth year of studies (Master 1).

This work-study specialization trains operational managers with a knowledge of strategic marketing tools in order to act on their market environment via:

  • An understanding of the challenges linked to sales spaces,
  • The implementation of a services strategy devised on the basis of market studies,
  • The assimilation of the challenges posed by an increasingly digitalized world.

*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.

Aim of the specialization

  • Train future managers capable of implementing coherent and effective marketing and sales strategies.
  • Enable Master’s students to align marketing and sales to develop a company’s activity in a sustainable and profitable way.

This program offers students an integrated approach to marketing strategy and commercial engineering, by combining the principles of Marketing, Management, Finance, and Communications to prepare them for the challenges that today’s business world poses.

Whether they aspire to work in a multinational company, in the services retail sector or in e-commerce, this Master’s enables students to acquire the skills needed to succeed in sales and commercial management.

Strenghts

This Master’s cycle incorporates a strategic component heavily geared towards the operational.

The tools provided to students are designed to facilitate decision-making. In this line of thinking, the teaching approach is oriented towards significant practical application to prepare students for the situations with which they will be faced in their future managerial positions.

 Master in Strategy & Commercial Engineering

Skill objectives

For successful completion of their Masters, students must validate the five following skillsets.

If students do not validate all the skillsets required for obtaining the professional certificate but successfully complete all skills related to one of the sets, each of the skillsets concerned will have been definitively validated.

  1. Devising a departmental/organizational strategy
  2. Planning, optimizing, and managing the budget and coordination of z department and/or organization’s financial affairs
  3. Managing a transformation and/or innovation project in a national and/or international context
  4. Managing individual staff and teams
  5. Implementing a business development strategy in France or abroad (entrepreneurship)

This program cannot be combined with another training program.

However, partial certification with another program is possible (see the RNCP diploma file).

In addition, prior professional experience may be validated with credits upon request, which must be submitted by email to: vae@ggeedu.fr

For further information on the validation of prior experience at PSB, please visit the following page.

A word from the Head of Specialization

"As Head of the Master in Strategy & Commercial Engineering, I am delighted to welcome you onto this top-notch training program dedicated to the sales and marketing professions. Our program has been designed to offer you in-depth knowledge of marketing challenges and commercial practices by exposing you to advanced theories and innovative approaches. Join our community of dynamic and motivated apprentice students and benefit from a stimulating environment that will enable you to hone your talents, develop your expertise, and prepare you for a successful career. We are looking very much forward to supporting you along this fascinating journey!"

Ons BELAID
Head of specialization

2280

Work-study contracts signed per year

15

Specializations 100% in work-study mode

3000

Corporates partners

18846

Alumni

*Paris Business School figures 2023

Academic content

    Over the course of this Master, students develop key skills such as strategic analysis, client relations management, negotiation, sales point management, and the incorporation of digital into commercial and marketing approaches.

    The professors and highly qualified, experienced professional guest lecturers guide students on a daily basis, alternating theoretical concepts with practical simulation exercises (case studies, groupwork).

    Learning by doing is an essential element of Paris School of Business’ teaching approach, making it possible to develop students’ know-how and self-awareness.

    The professors are on hand to develop critical thought, the spirit of enterprise, and creativity within the students to prepare them to meet the challenges of an ever-evolving market and prepare them to forge a successful career in commerce and marketing.

    Over the two years, the classes delivered explore three key areas in depth:

    • A managerial vision of a company: project management, Finance, HR, Management.
    • Commercial vision: negotiations, sales point management, client relations, merchandising.
    • Marketing vision: techniques, quantitative/qualitative studies, consumer behavior, product offer, innovation, experiential marketing, data marketing.

    Total class time is 511hrs for the fourth year and 504hrs for the fifth.

    Teaching format

    Over the course of their time at Paris School of Business, students receive a varied teaching approach in order to nurture their creativity and adaptability.

    Teaching formats :

    • Groupwork
    • Theory classes
    • Professional simulation exercises
    • Inverted classes
    • Business Games
    • Common-theme projects
    • Workshops

    Assessment methodology

    Successful completion of the five required blocks delivers the intended Master in Management – Grande Ecole program diploma and the associated level 7 RNCP certificate.

    The skill validation frame of reference is based upon written and oral assessment methods, including the following:

    Case studies :

    • Professional simulation exercises
    • Roleplay exercises
    • Individual and group projects
    • Professional placement report

    Current academic year: 2023-2024

    Admissions 

    The admissions procedure for entry onto a Master’s-level Paris School of Business program comprises analysis of an application dossier, an English test and a one-to-one interview.

     

    1. Comprehensive application dossier analysis

     Application dossier

     ID photo

     Copy of ID

     Photocopies of diplomas obtained and reports from Baccalaureate (end-of-secondary) level onwards (officially certified and translated into French for non-French documents)

     CV

     Covering letter

     French test results obtained (TCF, DELF/DALF) if French is not the native language.

     Supporting statement from a teacher, head of institution, or an employer (not mandatory but strongly recommended)

     €100, covering admin fees (€50 for French state scholarships upon presentation of a definitive scholarship allocation for the year in progress)


    2. English test

     English test results obtained (IELTS/TOEFL TOEIC) in last 2 years for applicants to have already taken a test.

    If you are not in a position to provide this official grade, you will receive a link to an online test.

    Minimum level required for applicants to programs in English:

    à 1st-3rd years : IELTS 5.5/TOEFL 70

    à 4th year : IELTS 6 / TOEFL 80


    3. Individual interview

     The aim of this interview is to assess your degree of motivation and open-mindedness, as well as to evaluate the complementarity of your personality, your knowledge and the teaching delivered at Paris School of Business.

    It is also designed to assess your ability to imagine/construct an idea and suggest an original solution to an issue.

    Personalized support


    We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs.

    To find out more, consult our specially dedicated page.

    2022 Results Indicators


    86%

    of graduating students are in full employment


    82%

    found a job within six months following graduation


    €40 350

    average salary


    89%

    of students have found employment in line with their level of studies



    96%

    of Masters in Management – Grande Ecole students graduated

    Apprenticeship contract break rate: 3%

    Rate of break from studies in progress: 2.52%

    Specific indicators are calculated by ministries in charge of professional training programs and State Education. Available at: inserjeunes.education.gouv.fr/diffusion/accueil

    Following successful completion of the Strategy & Commercial Engineering specialization, graduates can aspire to a wide range of positions, such as the following:

    • Head of Sales
    • Commercial Manager
    • Commercial Engineer
    • Head of Sector
    • Business Developer

    The school does not offer any track beyond graduation from this program.

    Tuition fees

    This training program costs €11,865 per year and will be covered in their entirety by your host company since you will be registered on a work-study contract.

    In addition, as an employee of the company you will receive a salary.

      

    Contact

    For any questions regarding the Strategy & Commercial Engineering specialization, please contact the Admissions service.

    Céline Renault

    Head of Master in Management – Grande Ecole program admissions

    admission@psbedu.paris

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