The Master in Strategy & Commercial Engineering in detail
The Masters Cycle of the Master in Management – Grande Ecole program comprises a two-year curriculum officially recognized by the Ministry of Higher Education and Research and is awarded with a Master’s-level diploma (5 years of post-secondary studies – Level 7*). It benefits from being delivered by a triple crown internationally accredited school (AACSB, AMBA and EFMD).
The Strategy & Commercial Engineering specialization can be accessed via parallel admissions in the fourth year of studies (Master 1).
This work-study specialization trains operational managers with a knowledge of strategic marketing tools in order to act on their market environment via:
- An understanding of the challenges linked to sales spaces,
- The implementation of a services strategy devised on the basis of market studies,
- The assimilation of the challenges posed by an increasingly digitalized world.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.
Aim of the specialization
- Train future managers capable of implementing coherent and effective marketing and sales strategies.
- Enable Master’s students to align marketing and sales to develop a company’s activity in a sustainable and profitable way.
This program offers students an integrated approach to marketing strategy and commercial engineering, by combining the principles of Marketing, Management, Finance, and Communications to prepare them for the challenges that today’s business world poses.
Whether they aspire to work in a multinational company, in the services retail sector or in e-commerce, this Master’s enables students to acquire the skills needed to succeed in sales and commercial management.
Strenghts
This Master’s cycle incorporates a strategic component heavily geared towards the operational.
The tools provided to students are designed to facilitate decision-making. In this line of thinking, the teaching approach is oriented towards significant practical application to prepare students for the situations with which they will be faced in their future managerial positions.
2 280
Work-study contracts signed per year
15
Specializations 100% in work-study mode
3000
Corporates partners
18 846
Alumni
*Paris Business School figures 2023
A word from the Head of Specialization
"As Head of the Master in Strategy & Commercial Engineering, I am delighted to welcome you onto this top-notch training program dedicated to the sales and marketing professions. Our program has been designed to offer you in-depth knowledge of marketing challenges and commercial practices by exposing you to advanced theories and innovative approaches. Join our community of dynamic and motivated apprentice students and benefit from a stimulating environment that will enable you to hone your talents, develop your expertise, and prepare you for a successful career. We are looking very much forward to supporting you along this fascinating journey!"
Ons BELAID
Head of specialization
Academic content
Over the course of this Master, students develop key skills such as strategic analysis, client relations management, negotiation, sales point management, and the incorporation of digital into commercial and marketing approaches.
The professors and highly qualified, experienced professional guest lecturers guide students on a daily basis, alternating theoretical concepts with practical simulation exercises (case studies, groupwork).
Learning by doing is an essential element of Paris School of Business’ teaching approach, making it possible to develop students’ know-how and self-awareness.
The professors are on hand to develop critical thought, the spirit of enterprise, and creativity within the students to prepare them to meet the challenges of an ever-evolving market and prepare them to forge a successful career in commerce and marketing.
Over the two years, the classes delivered explore three key areas in depth:
- A managerial vision of a company: project management, Finance, HR, Management.
- Commercial vision: negotiations, sales point management, client relations, merchandising.
- Marketing vision: techniques, quantitative/qualitative studies, consumer behavior, product offer, innovation, experiential marketing, data marketing.
Total class time is 511hrs for the fourth year and 504hrs for the fifth.
Admission to the Master in Strategy & Commercial Engineering program
To be admitted onto the Master in Strategy & Commercial Engineering program, candidates have to go through an examination procedure.
File review
- ID photography
- Copy of passport or identity card
- A copy of high school diploma and any other diploma obtained since high school, with a translation in French if the original is not in English or French
- A school certificate for the current academic year (2023/2024) if applicable
- French test results obtained (TCF, DELF/DALF) if French is not the native language.
- Supporting statement from a teacher, head of institution, or an employer (not mandatory but strongly recommended)
- Resume and a cover letter
- Reference letter from a professor or a former employer, or any relevant person including contact details of the referral
- €100 for the application fees (€50 for state scholarship students upon presentation of the notified final decision)
English test
English test results obtained (IELTS/TOEFL TOEIC) in last 2 years for applicants to have already taken a test.
If you are not in a position to provide this official grade, you will receive a link to an online test.
Minimum level required for applicants to programs in English:
1st-3rd years : IELTS 5.5/TOEFL 70
4th year : IELTS 6 / TOEFL 80
Individual interview
The aim of this interview is to assess your degree of motivation and open-mindedness, as well as to evaluate the complementarity of your personality, your knowledge and the teaching delivered at Paris School of Business.
It is also designed to assess your ability to imagine/construct an idea and suggest an original solution to an issue.
Personalized support
We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs.
To find out more, consult our specially dedicated page.
What to do after the course ?
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Professional integration
Following successful completion of the Strategy & Commercial Engineering specialization, graduates can aspire to a wide range of positions, such as the following:
Head of Sales
Commercial Manager
Commercial Engineer
Head of Sector
Business Developer
The school does not offer any track beyond graduation from this program.
86%
of graduating students are in full employment
82%
found a job within six months following graduation
Results indicators 2022
89%
of students have found employment in line with their level of studies
96%
of Masters in Management – Grande Ecole students graduated
€40 350
average salary
Apprenticeship contract break rate: 3%
Rate of break from studies in progress: 2.52%
Specific indicators are calculated by ministries in charge of professional training programs and State Education. Available at: inserjeunes.education.gouv.fr/diffusion/accueil
How to finance your training?
Tuition fees
This training program costs €11,865 per year and will be covered in their entirety by your host company since you will be registered on a work-study contract.
In addition, as an employee of the company you will receive a salary.
The Master in Strategy & Commercial Engineering's pedagogy
Assessment methodology
Successful completion of the five required blocks delivers the intended Master in Management – Grande Ecole program diploma and the associated level 7 RNCP certificate.
The skill validation frame of reference is based upon written and oral assessment methods, including the following:
Case studies :
- Professional simulation exercises
- Roleplay exercises
- Individual and group projects
- Professional placement report
Current academic year: 2023-2024
Teaching format
Over the course of their time at Paris School of Business, students receive a varied teaching approach in order to nurture their creativity and adaptability.
Teaching formats :
- Groupwork
- Theory classes
- Professional simulation exercises
- Inverted classes
- Business Games
- Common-theme projects
- Workshops
Competency targets
For successful completion of their Masters, students must validate the five following skillsets.
If students do not validate all the skillsets required for obtaining the professional certificate but successfully complete all skills related to one of the sets, each of the skillsets concerned will have been definitively validated.
- Devising a departmental/organizational strategy
- Planning, optimizing, and managing the budget and coordination of z department and/or organization’s financial affairs
- Managing a transformation and/or innovation project in a national and/or international context
- Managing individual staff and teams
- Implementing a business development strategy in France or abroad (entrepreneurship)
This program cannot be combined with another training program.
However, partial certification with another program is possible (see the RNCP diploma file).
In addition, prior professional experience may be validated with credits upon request, which must be submitted by email to: vae@ggeedu.fr
For further information on the validation of prior experience at PSB, please visit the following page.
For any questions regarding the Strategy & Commercial Engineering specialization, please contact the Admissions service.
Céline Renault
Head of Master in Management – Grande Ecole program admissions
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