The Bachelor Luxury Marketing in detail
The third year of the Bachelor’s program is State-recognized and overseen.
The Luxury Marketing specialization can be accessed via the parallel admissions process following two years of post-secondary studies.
This program covers the fundamentals of retail, marketing and management applied to the luxury sector.
It enables interested students to continue similar studies to Masters level.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.
Aim of the specialization
The specialization has been designed to provide students with the tenets of management needed to progress within the luxury sector, whilst preparing themselves for the working world that awaits.
The overall aim of the program is to equip students with a broad, sectorial overview that will help guide them towards their profession of choice.
They work on real case studies, meet with representatives of the sector, are encouraged to challenge themselves during interviews with working professionals, and hone their analytical spirit via in-the-field reporting.
The Bachelor provides total immersion into the luxury business.
Strenghts
An international program
An international program tackling new luxury business challenges.
The fundamentals
Core courses enable students to acquire a general luxury culture
An evolving Bachelor
The program evolves on a gradual basis in line with market changes.
Innovation and creativity
A teaching approach defined by innovation and creativity
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7
Specializations in 3rd year of Bachelor
3 000
Partner companies
22 000
Alumni
* Figures Paris School of Business 2023
A word from the Head of Specialization
Valérie HAIE
Head of Specialization
"The international aspect to this program and the fact it is taught entirely in English means that students are plunged totally into the current spirit of the luxury industry, where it is now necessary to be fully open to the world around us. There is no better place than Paris to learn the fundamentals of luxury. Being in such close proximity to French luxury brands provides the best possible means to understanding how they work in reality and where their strengths lie."
Events
30.05
10h à 17h
30/05/2026 : Journée Portes Ouvertes
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25.03
14h à 17h
Cours en immersion
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04.04
10h à 13h
Préparation au Concours SESAME
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Program description
- This specialization is geared towards studying the main segments of the luxury market, the challenges they face, and their economic development.
- Emphasis is placed upon social trends, especially with the emergence of Gen Z, and the initial foundations of understanding the various activities within the luxury industry are laid.
- Managing a luxury brand is a difficult task, one that requires an extremely delicate balance between creativity and design, as well as significant work on brand image and corporate targets.
- Faced with the current explosion of digitalization and the increasing importance given to sustainable development, the communication and marketing of luxury products has become more multiform, and students must learn to align themselves with these new objectives.
- Assimilating these new challenges underpins the various subject areas covered by the program, as well as the teaching approach employed.
Total class time for the year is 539hrs.
Semester 1
01. Luxury Fashion Business
02. Luxury Hospitality and Wellness
03. Fundamentals of the Luxury Industry
04. Legacy of Luxury and Responsibility Issues
05. Luxury Brands and Digital Innovation
06. Marketing Applied to Luxury
07. French as a Second Language
08. Spanish
09. Professional Coaching
10. Research Methodology
Semester 2
01. Beauty Market
02. Entrepreneurship
03. Luxury Brand Management
04. Luxury Retail
05. Luxury Selling Techniques
06. Business Game
07. French as a Second Language
08. Spanish
09. Professional Dissertation
Admission to the Bachelor in Luxury Marketing program
The admissions procedure for acceptance onto the third year of the Bachelor’s program comprises analysis of an application dossier, an English test and a one-to-one interview.
What to do after the course ?
Professional integration
Following successful completion of the Bachelor in Audit & Management Control specialization, graduates can aspire to a wide range of positions, such as the following:
- Head of a Luxury Boutique
- Brand Manager
- Communications Officer
- Visual Merchandiser
- Personal Shopper
- Head of Digital Marketing
- Head of Customer Relations
- Community Manager
Continuation of studies
Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.
Master of Science
The MSc provides the opportunity to obtain a dual managerial and technical skillset with a view to an international career. The school offers an array of MSc specializations.
The Master Program
Following the Bachelor’s program, the Master’s period of study lasts two years and can be accessed via the parallel admissions procedure. It is available with 15 specializations, 13 of which are carried out in work-study mode over two years.
Student testimonials
This training program opened many doors to me, providing the opportunity to meet with many people from the luxury sector. I found myself working with top faculty in a multicultural environment. Creative in-class projects and visiting Paris’ luxury boutiques helped get me out of my comfort zone, which was the best possible way to learn.
This has been a truly rewarding experience. I can’t recommend this international program highly enough to students coming from abroad.
Sophia Beatrix JEON
What official recognition does the Bachelor in International Management have?
Contact
For any questions regarding the Bachelor’s program, please contact the Admissions service.
Anne-Laure Galliano
Director of Promotion & Recruitment
recruitment@psbedu.paris