The Luxury Marketing specialization in detail
The Bachelor’s degree in Luxury Marketing at Paris School of Business prepares students for careers in the luxury industry by combining marketing, management, and an in-depth understanding of luxury markets.
Taught entirely in English, the programme explores the strategic challenges facing brands across the fashion, beauty, hospitality, and retail sectors. It also addresses the latest transformations shaping the industry, including digitalisation, artificial intelligence, innovation, and corporate responsibility.
Through applied projects, case studies, and interactions with industry professionals, students develop the skills required to succeed in an international environment.
The program's accreditations
Rankings of our Program
Our International Bachelor in Management is featured in the following rankings:
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What official recognition does the International Bachelor of Management have?
The degree awarded through the International Bachelor of Management is a three-year program accredited by the French Ministry of Higher Education and Research and confers the national Master's degree (Master's level, Bac+3 – EQF Level 76). The program also benefits from the School's triple international accreditation: EQUIS, AACSB, and AMBA.
*Awarded by ESGCV – Paris School of Business, NSF 312, Level 6, registered in the RNCP under number 38539 by decision of the Director General of France Compétences.
Learn more about the RNCP qualification - Bachelor in Management
Why choose the Luxury Marketing specialization?
Master Luxury Marketing and Brand Management
The programme enables students to develop expertise in luxury marketing, brand management, retail, sales techniques, and customer experience.
Students learn how to enhance brand desirability, strengthen brand identity, and design experiences that meet the expectations of discerning customers.
Anticipate the Transformation of the Luxury Industry
Courses focusing on digital transformation, artificial intelligence, innovation, and entrepreneurship enable students to understand how luxury brands are reinventing themselves.
They learn how to balance heritage, exclusivity, responsibility, and evolving consumer expectations.
Understand the Codes and Markets of Luxury
Students explore the business models, values, craftsmanship, and distinctive codes that shape the current luxury industry.
They develop a comprehensive understanding of the fashion, beauty, hospitality, wellness, and retail sectors, as well as their evolution across international markets.
“The luxury industry is constantly reinventing itself while remaining deeply rooted in heritage, craftsmanship, and excellence. This specialisation enables students to develop an international perspective, strong business expertise, and the creativity needed to understand the industry’s transformation and build their careers within leading luxury houses.”
Valérie HAIE
Head of specialization
+20 000
alumni
Part of the Paris School of Business Network
The Luxury Marketing Specialization Program (2026/27)
The total number of teaching hours is 444 hours.
- Professional Development
- Digital Transformation, AI and Innovation in the Luxury Industry
- Luxury Fashion Business
- Luxury Hospitality and Wellness
- Fundamentals of the Luxury Industry
- LV1 French as a Second Language
- LV2 Spanish
- Legacy of Luxury and Responsibility Issues
- Marketing Applied to Luxury
- Research Methodology
- Beauty Market
- Entrepreneurship in the Luxury Industry
- Luxury Brand Management
- Luxury Retail
- Luxury Selling Techniques
- LV1 French as a Second Language
- LV2 Spanish
- Business Game
- Professional Dissertation
What to do after the Luxury Marketing specialization?
Continuation of studies
Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.
The Master in Management Program
Open to students through direct entry after completing a three-year undergraduate degree (Bac+3), the Master’s cycle of the Master in Management is a two-year programme.
Students can choose from 14 specialisations, including 13 available as two-year work-study programmes, allowing them to deepen their expertise in a specific field while gaining valuable professional experience.
Master of Science (MSc) Programs
The Master of Science (MSc) programmes at Paris School of Business allow students to specialise in a specific area of management and develop skills directly aligned with the challenges faced by businesses.
The school offers a range of specialisations, enabling students to tailor their academic journey to their career aspirations and the industry in which they wish to work.
Professional integration
Following successful completion of the Bachelor in Audit & Management Control specialization, graduates can aspire to a wide range of positions, such as the following:
Traditional Career Paths
- Assistant Brand Manager
- Marketing Executive
- Junior Retail Manager
- Visual Merchandiser
- Luxury Sales Advisor
- Communications Executive
- Customer Experience Coordinator
Emerging Career Paths
- Luxury Digital Marketing Specialist
- Junior E-Commerce Manager
- CRM & Clienteling Specialist
- Brand Content Manager
- Innovation Coordinator
- CSR Project Assistant
- Client Experience Manager
Student testimonials
This training program opened many doors to me, providing the opportunity to meet with many people from the luxury sector. I found myself working with top faculty in a multicultural environment. Creative in-class projects and visiting Paris’ luxury boutiques helped get me out of my comfort zone, which was the best possible way to learn.
This has been a truly rewarding experience. I can’t recommend this international program highly enough to students coming from abroad.
Sophia Beatrix JEON
How to join the Luxury Marketing specialization?
The admission process for the Paris School of Business International Bachelor's degree consists of an application review, an English language test, and an individual interview. Applications are submitted directly through Paris School of Business.
1.
Apply
Download and send us our application form or apply with our online application
2.
Application Review
The Paris School of Business admissions committee carefully reviews your application.
3.
Individual Interview
You will attend a motivation interview either in person or remotely to validate your admission.
Our Other Bachelor Specializations
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Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy
Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy