The Bachelor in Digital Marketing in detail
The third year of the Bachelor’s program is State-recognized and overseen.
The Digital Marketing specialization can be accessed via the parallel admissions process following two years of post-secondary studies.
This specialization is delivered in partnership with UPEC (Université Paris-Est Créteil-IUT de Sénart Fontainebleau), enabling students the opportunity to obtain a double degree.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022
Aim of the specialization
The specialization has been designed to train students in the specificities of digital marketing and e-commerce, enabling them to acquire operational knowledge of the main tools used in the current digital environment and also grasp the key professional concepts and practices of digital marketing.
Over the course of this training, students will acquire operational know-how enabling them to develop or take part in digital projects, assume responsibility for an e-shop or a company’s e-commerce activities, and manage the whole online communications of a company.
Strenghts
Opportunity for a dual degree
Successful completion of the program awards a business school and university double degree.
Theory & practice-based classes
Theoretical classes and professional and operational simulation exercises.
Teaching staff
The faculty comprises teacher-researchers, experienced researchers and guest lecturers from the working world.
Work-study
The year is carried out in work-study mode, thereby boosting students’ employability.
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Specializations in 3rd year of Bachelor
3 000
Partner companies
22 000
Alumni
* Figures Paris School of Business 2024
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30.05
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30/05/2026 : Journée Portes Ouvertes
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04.04
10h à 13h
Préparation au Concours SESAME
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04.04
14h à 16h
Préparation aux oraux 1ère année
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Program description
Students are trained in skills covering five main areas:
- The communication and management of information (e-reputation, referencing, social networks...)
- Distribution and sales (e-commerce)
- Customer relationship management (e-CRM)
- IT and communications management, plus associated tools
- Project management
Training set-up :
The program is divided into the following main teaching categories:
- The fundamentals of digital marketing.
- The core business: communications, marketing, e-commerce.
- The digital project, comprising the building of websites, referencing, web-based platforms, and project management.
- The tutored group project, the aim of which is to introduce students to entrepreneurship via the practical application of technical and marketing knowledge.
Total class time for the year is 539hrs.
Semester 1
01. Digital Marketing Landscape and Key Challenges
02. Online Direct Marketing and e-CRM
03. Professional Dissertation
04. Tutored Project
05. Specialized English: Business and Digital Economy
06. Digital Law and E-Commerce Regulations
07. E-Commerce and Multichannel Distribution Strategy
08. E-Marketing
09. Web Copywriting
10. Digital Communication
Semester 2
01. Professional Dissertation
02. Tutored Project
03. Photoshop and Graphic Design Basics
04. Specialized English: Business and Digital Economy
05. E-Commerce Logistics
06. Project Management
07. Database Management
08. E-Commerce Platforms
09. SEO Strategies
10. Online Market Research
11. Website Creation
Admission to the Bachelor in Digital Marketing program
The admissions procedure for acceptance onto the third year of the Bachelor’s program comprises analysis of an application dossier, an English test and a one-to-one interview.
What to do after the course ?
Professional integration
Following successful completion of the Bachelor in Digital Marketing specialization, graduates can aspire to a wide range of positions, such as the following:
- Digital Marketing / E-commerce Project
- Manager
- Head of Acquisitions
- Head of E-merchandising
- E-shop Manager
- Head of SEO
- Traffic Manager
- UX / UI Designer
- Community manager
- Website and Mobile Application Designe
Continuation of studies
Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.
Master of Science
The MSc provides the opportunity to obtain a dual managerial and technical skillset with a view to an international career. The school offers an array of MSc specializations.
Further information about the MSc
The Master Program
Following the Bachelor’s program, the Master’s period of study lasts two years and can be accessed via the parallel admissions procedure. It is available with 15 specializations, 13 of which are carried out in work-study mode over two years.
What official recognition does the Bachelor in International Management have?
Contact
For any questions regarding the Bachelor’s program, please contact the Admissions service.
Anne-Laure Galliano
Director of Promotion & Recruitment
recruitment@psbedu.paris