The Audit & Management Control specialization in detail
The Bachelor’s degree in Digital Marketing at Paris School of Business prepares students to design, implement, and manage effective digital strategies.
This specialisation provides students with practical expertise in the key areas of digital marketing, including e-commerce, search engine optimisation (SEO), e-CRM, digital communication, website development, project management, and data analysis.
Through an approach combining academic learning, hands-on projects, and a work-study format, students develop the skills sought after by companies to support their digital transformation.
The programme is offered in partnership with UPEC and leads to a dual degree.
The program's accreditations
Rankings of our Program
Our International Bachelor in Management is featured in the following rankings:
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What official recognition does the International Bachelor of Management have?
The degree awarded through the International Bachelor of Management is a three-year program accredited by the French Ministry of Higher Education and Research and confers the national Master's degree (Master's level, Bac+3 – EQF Level 76). The program also benefits from the School's triple international accreditation: EQUIS, AACSB, and AMBA.
*Awarded by ESGCV – Paris School of Business, NSF 312, Level 6, registered in the RNCP under number 38539 by decision of the Director General of France Compétences.
Learn more about the RNCP qualification - Bachelor in Management
Why choose the Digital Marketing specialization?
Master the Key Drivers of Digital Marketing
Students develop expertise across the full range of customer acquisition and retention channels, including e-commerce, digital communication, search engine optimisation (SEO), web content writing, and direct marketing.
Developping Practical Skills
The programme takes a hands-on approach through supervised projects, a professional dissertation, and a work-study format.
Students build websites, explore e-commerce platforms, and gain experience with the digital tools essential for careers in digital marketing.
+20 000
alumni
Part of the Paris School of Business Network
The Digital Marketing Specialization Program (2026/27)
The total number of teaching hours is 539 hours.
- Digital Marketing, AI and Emerging Market Trends
- Digital Marketing, AI and Emerging Market Trends
- Professional Dissertation 1
- Supervised Project 1
- Specialised English: Business and Digital Economy English
- Digital and E-Commerce Law
- E-Commerce and Multichannel Distribution Strategy
- E-Marketing
- Web Content Writing
- Digital Communication
- Professional Dissertation 2
- Supervised Project 2 – Implementation and Presentation
- Supervised Project 3 – Photoshop and Introduction to Graphic Design
- Specialised English: Business and Digital Economy English
- E-Commerce Logistics
- Project Management
- Database Management
- E-Commerce Platforms
- Search Engine Optimisation (SEO) Strategies
- Online Market Research
- Website Development
Work-Study within the Digital Marketing specialization
The work-study schedule is 2 days in class and 3 days in the company.
To support students in securing a work-study placement, a dedicated career advisor provides personalized guidance, reviews and approves their CV, and assists them throughout the application process to help them find a host company.
*Work-Study is only available for French students. International students will instead be submitted to an intership
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What to do after the Digital Marketing specialization?
Continuation of studies
Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.
The Master Program
The Master’s period of study lasts two years and can be accessed via the parallel admissions procedure. It is available with 14 specializations, 13 of which are carried out in work-study mode over two years.
Master of Science
The MSc provides the opportunity to obtain a dual managerial and technical skillset with a view to an international career. The school offers an array of MSc specializations.
Professional integration
Following successful completion of the Bachelor in Digital Marketing specialization, graduates can aspire to a wide range of positions, such as the following:
- Digital Marketing / E-commerce Project
- Manager
- Head of Acquisitions
- Head of E-merchandising
- E-shop Manager
- Head of SEO
- Traffic Manager
- UX / UI Designer
- Community manager
- Website and Mobile Application Designe
How to join the Digital Marketing specialization?
The admission process for the Paris School of Business International Bachelor's degree consists of an application review, an English language test, and an individual interview. Applications are submitted directly through Paris School of Business.
1.
Apply
Download and send us our application form or apply with our online application
2.
Application Review
The Paris School of Business admissions committee carefully reviews your application.
3.
Individual Interview
You will attend a motivation interview either in person or remotely to validate your admission.
Our Other Bachelor Specializations
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Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy
Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy