Bachelor in E-commerce & Digital Marketing

Bachelor in E-commerce & Digital Marketing

Entry level 
2 years of post-secondary study

Diploma awarded
State-recognized Bachelor’s degree (3 years post-secondary, RNCP level 6*)

1 year, starting in September

Language of instruction

Work-study, 2 days in school/3 days in company

Tuition fees
9 500€


The third year of the Bachelor’s program is State-recognized and overseen.

The E-commerce & Digital Marketing specialization can be accessed via the parallel admissions process following two years of post-secondary studies.

This specialization is delivered in partnership with UPEC (Université Paris-Est Créteil-IUT de Sénart Fontainebleau), enabling students the opportunity to obtain a double degree.

*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022

Aim of the specialization

The specialization has been designed to train students in the specificities of digital marketing and e-commerce, enabling them to acquire operational knowledge of the main tools used in the current digital environment and also grasp the key professional concepts and practices of digital marketing.

Over the course of this training, students will acquire operational know-how enabling them to develop or take part in digital projects, assume responsibility for an e-shop or a company’s e-commerce activities, and manage the whole online communications of a company.


The chance to obtain a double degree

Successful completion of the program awards a business school and university double degree.

Teaching staff

The faculty comprises teacher-researchers, experienced researchers and guest lecturers from the working world.

Theoretical & practical application-based classes

Theoretical classes and professional and operational simulation exercises.


The year is carried out in work-study mode, thereby boosting students’ employability.

Bachelor in E-commerce & Digital Marketing

Skill objectives


For successful completion of their Bachelor, students must validate the six following skillsets.

If students do not validate all the skillsets required for obtaining the professional certificate but successfully completes all skills related to one of the sets, each of the skillsets concerned will have been definitively validated.

1. Deployment of a corporate strategy at department level

2. Management of an entity's financial activities

3. Transdisciplinary project management

 Team or department management

5. Development and enhancement of professional skills

6. Developing an online business

This program cannot be combined with another training program.

However, partial certification with another program is possible (see the RNCP diploma file).

In addition, prior professional experience may be validated with credits upon request, which must be submitted by email to:

For further information on the validation of prior experience at PSB, please visit the following page.

A word from the Head of Specialization

Myriam manzano

"The Bachelor in E-Commerce & Digital Marketing is a training program that brings together a significant theoretical grounding and the application and simulation of knowledge throughout the year, both at school and within the company where students carry out their apprenticeship. Classes take place on the Paris School of Business campus.

Upon completion of the program, students will graduate with a double degree awarded by Paris School of Business (a Bachelor’s degree) and the Université UPEC-l’IUT de Sénart-Fontainebleau (a vocational degree). "

Head of Specialization


Specializations in the third year of the Bachelor


Partner companies



* Figures Paris School of Business 2023

Program description

Students are trained in skills covering five main areas:

  • The communication and management of information (e-reputation, referencing, social networks...)
  • Distribution and sales (e-commerce)
  • Customer relationship management (e-CRM)
  • IT and communications management, plus associated tools
  • Project management

Training set-up :

The program is divided into the following main teaching categories:

  • The fundamentals of digital marketing.
  • The core business: communications, marketing, e-commerce.
  • The digital project, comprising the building of websites, referencing, web-based platforms, and project management.
  • The tutored group project, the aim of which is to introduce students to entrepreneurship via the practical application of technical and marketing knowledge.

Total class time for the year is 539hrs. 

Teaching format

Over the course of their time at Paris School of Business, students receive a varied teaching approach in order to nurture their creativity and adaptability.

Teaching formats :

  • Groupwork
  • Theory classes
  • Professional simulation exercises
  • Inverted classes
  • Business Games
  • Full-semester projects
  • Workshops

Assessment methodology

Successful completion of the five required blocks delivers the intended diploma in E-Commerce & Digital Marketing at Bachelor level and the associated level 6 RNCP certificate.

The skill validation frame of reference is based upon written and oral assessment methods, including the following:

  • Case studies 
  • Professional simulation exercises
  • Roleplay exercises
  • Individual and group projects
  • Professional placement report

Current academic year: 2023-2024

Admissions procedure for the Bachelor in E-commerce & Digital Marketing

The admissions procedure for acceptance onto the third year of the Bachelor’s program comprises analysis of an application dossier, an English test and a one-to-one interview.

1. Comprehensive application dossier analysis

 Application dossier

 ID photo

 Copy of ID

 Photocopies of diplomas obtained and reports from Baccalaureate (end-of-secondary) level onwards (officially certified and translated into French for non-French documents)


 Covering letter

 French test results obtained (TCF, DELF/DALF) if French is not the native language

 Supporting statement from a teacher, head of institution, or an employer (not mandatory but strongly recommended

 €100, covering admin fees (€50 for French state scholarships upon presentation of a definitive scholarship allocation for the year in progress).

2. English test

 English test results obtained (IELTS/TOEFL TOEIC) in last two years for applicants to have already taken a test.

 If you are not in a position to provide this official grade, you will receive a link to an online test.

Minimum level required for applicants to programs in English:


3. Individual interview

 The aim of this interview is to assess your degree of motivation and open-mindedness, as well as to evaluate the complementarity of your personality, your knowledge and the teaching delivered at Paris School of Business.

It is also designed to assess your ability to imagine/construct an idea and suggest an original solution to an issue.

Personalized support

We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs. To find out more, consult our specially dedicated page.

2022 Results indicators


of students continuing studies


of graduating students currently employed


satisfied with the training received


of Bachelor’s students obtained their diploma

Specific indicators are calculated by ministries in charge of professional training programs and State Education. Available at:

Following successful completion of the Bachelor in E-commerce & Digital Marketing specialization, graduates can aspire to a wide range of positions, such as the following: 

  • Digital Marketing / E-commerce Project Manager
  • Head of Acquisitions
  • Head of E-merchandising
  • E-shop Manager
  • Head of SEO
  • Traffic Manager
  • UX / UI Designer
  • Community manager
  • Website and Mobile Application Designe

Continuation of studies

Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.

Master of Science

The MSc provides the opportunity to obtain a dual managerial and technical skillset with a view to an international career. The school offers an array of MSc specializations.



The Master Program

Following the Bachelor’s program, the Master’s period of study lasts two years and can be accessed via the parallel admissions procedure. It is available with 15 specializations, 13 of which are carried out in work-study mode over two years.


Tuition fees


The cost of the training program is €9 500 per year during which no tuition fees are charged to the student, since they are signed on a work-study contract.

In addition, they are employees of a company and as such receive a salary.



For any questions regarding the Bachelor’s program, please contact the Admissions service.

Fanta BAYA

Bachelor’s Program Admissions Officer



See below for details of upcoming Paris School of Business events:

Preparation for SESAME writing
Wednesday 17 January 2024 - 14h to 17h


Open days

Saturday 27 January 2024


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