The Bachelor in E-commerce & Digital Marketing in detail
The third year of the Bachelor’s program is State-recognized and overseen.
The E-commerce & Digital Marketing specialization can be accessed via the parallel admissions process following two years of post-secondary studies.
This specialization is delivered in partnership with UPEC (Université Paris-Est Créteil-IUT de Sénart Fontainebleau), enabling students the opportunity to obtain a double degree.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022
Aim of the specialization
The specialization has been designed to train students in the specificities of digital marketing and e-commerce, enabling them to acquire operational knowledge of the main tools used in the current digital environment and also grasp the key professional concepts and practices of digital marketing.
Over the course of this training, students will acquire operational know-how enabling them to develop or take part in digital projects, assume responsibility for an e-shop or a company’s e-commerce activities, and manage the whole online communications of a company.
Strenghts
The chance to obtain a double degree
Successful completion of the program awards a business school and university double degree.
Theoretical & practical application-based classes
Theoretical classes and professional and operational simulation exercises.
Teaching staff
The faculty comprises teacher-researchers, experienced researchers and guest lecturers from the working world.
Work-study
The year is carried out in work-study mode, thereby boosting students’ employability.
7
Specializations in the third year of the Bachelor
3 000
Partner companies
18 846
Alumni
* Figures Paris School of Business 2023
A word from the Head of Specialization
"The Bachelor in E-Commerce & Digital Marketing is a training program that brings together a significant theoretical grounding and the application and simulation of knowledge throughout the year, both at school and within the company where students carry out their apprenticeship. Classes take place on the Paris School of Business campus.
Upon completion of the program, students will graduate with a double degree awarded by Paris School of Business (a Bachelor’s degree) and the Université UPEC-l’IUT de Sénart-Fontainebleau (a vocational degree). "
Myriam MANZANO
Head of Specialization
Program description
Students are trained in skills covering five main areas:
- The communication and management of information (e-reputation, referencing, social networks...)
- Distribution and sales (e-commerce)
- Customer relationship management (e-CRM)
- IT and communications management, plus associated tools
- Project management
Training set-up :
The program is divided into the following main teaching categories:
- The fundamentals of digital marketing.
- The core business: communications, marketing, e-commerce.
- The digital project, comprising the building of websites, referencing, web-based platforms, and project management.
- The tutored group project, the aim of which is to introduce students to entrepreneurship via the practical application of technical and marketing knowledge.
Total class time for the year is 539hrs.
Admission to the Bachelor in E-commerce & Digital Marketing program
The admissions procedure for acceptance onto the third year of the Bachelor’s program comprises analysis of an application dossier, an English test and a one-to-one interview.
File review
- ID photography
- Copy of passport or identity card
- A copy of high school diploma and any other diploma obtained since high school, with a translation in French if the original is not in English or French
- A school certificate for the current academic year (2023/2024) if applicable
- French test results obtained (TCF, DELF/DALF) if French is not the native language.
- Supporting statement from a teacher, head of institution, or an employer (not mandatory but strongly recommended)
- Resume and a cover letter
- Reference letter from a professor or a former employer, or any relevant person including contact details of the referral
- €100 for the application fees (€50 for state scholarship students upon presentation of the notified final decision)
English test
English test results obtained (IELTS/TOEFL TOEIC) in last 2 years for applicants to have already taken a test.
If you are not in a position to provide this official grade, you will receive a link to an online test.
Minimum level required for applicants to programs in English:
IELTS 6 / TOEFL 80
Individual interview
The aim of this interview is to assess your degree of motivation and open-mindedness, as well as to evaluate the complementarity of your personality, your knowledge and the teaching delivered at Paris School of Business.
It is also designed to assess your ability to imagine/construct an idea and suggest an original solution to an issue.
Personalized support
We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs. To find out more, consult our specially dedicated page.
What to do after the course ?
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Professional integration
Following successful completion of the Bachelor in E-commerce & Digital Marketing specialization, graduates can aspire to a wide range of positions, such as the following:
Digital Marketing / E-commerce Project Manager
Head of Acquisitions
Head of E-merchandising
E-shop Manager
Head of SEO
Traffic Manager
UX / UI Designer
Community manager
Website and Mobile Application Designe
55%
of students continuing studies
41%
of graduating students currently employed
Results indicators 2022
89%
satisfied with the training received
100%
of Bachelor’s students obtained their diploma
Continuation of studies
Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.
Master of Science
The MSc provides the opportunity to obtain a dual managerial and technical skillset with a view to an international career. The school offers an array of MSc specializations.
FURTHER INFORMATIONS ABOUT THE MSC
The Master Program
Following the Bachelor’s program, the Master’s period of study lasts two years and can be accessed via the parallel admissions procedure. It is available with 15 specializations, 13 of which are carried out in work-study mode over two years.
FURTHER INFORMATIONS ABOUT THE MASTER PROGRAM
How to finance your training?
Tuition fees
This training program costs €9, 500 per year and will be covered in their entirety by your host company since you will be registered on a work-study contract.
In addition, as an employee of the company you will receive a salary.
The Bachelor in E-commerce & Digital Marketing 's pedagogy
Assessment methodology
Successful completion of the five required blocks delivers the intended diploma in E-commerce & Digital Marketingat Bachelor level and the associated level 6 RNCP certificate.
The skill validation frame of reference is based upon written and oral assessment methods, including the following:
- Case studies
- Professional simulation exercises
- Roleplay exercises
- Individual and group projects
- Professional placement report
Current academic year: 2023-2024
Teaching format
Over the course of their time at Paris School of Business, students receive a varied teaching approach in order to nurture their creativity and adaptability.
Teaching formats :
- Groupwork
- Theory classes
- Professional simulation exercises
- Inverted classes
- Business Games
- Full-semester projects
- Workshops
Competency targets
For successful completion of their Bachelor, students must validate the six following skillsets.
If students do not validate all the skillsets required for obtaining the professional certificate but successfully completes all skills related to one of the sets, each of the skillsets concerned will have been definitively validated.
1. Deployment of a corporate strategy at department level
2. Management of an entity's financial activities
3. Transdisciplinary project management
4. Team or department management
5. Development and enhancement of professional skills
6. Developing an online business
This program cannot be combined with another training program.
However, partial certification with another program is possible (see the RNCP diploma file).
In addition, prior professional experience may be validated with credits upon request, which must be submitted by email to: vae@ggeedu.fr
For further information on the validation of prior experience at PSB, please visit the following page.
For any questions regarding the Bachelor’s program, please contact the Admissions service.
Fanta BAYA
Bachelor’s Program Admissions Officer
admissions@psbedu.paris
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