Master in Luxury Retail & Brand Management

Master in Luxury Retail & Brand Management

Entry level
3 years of post-secondary study

Diploma awarded
State-recognized Master’s degree (5 years post-secondary, RNCP level 7*)

2 years, starting in September

Language of instruction

Work-study, 2 days in school/3 days in company

Tuition fees
€11 865 per year


The Masters Cycle of the Master in Management – Grande Ecole program comprises a two-year curriculum officially recognized by the Ministry of Higher Education and Research and is awarded with a Master’s-level diploma (5 years of post-secondary studies – Level 7*). It benefits from being delivered by a triple crown internationally accredited school (AACSB, AMBA and EFMD).

The Luxury Retail & Brand Management specialization can be accessed via parallel admissions in the fourth year of studies (Master 1).

Taught entirely in English, this program offers a blend of technical and practical content, applied exclusively to the luxury sector.

The Master has been designed along two core axes:

  • Academic and managerial training, geared towards understanding the markets, their main representatives, and current trends, enabling students to access high-level luxury management positions.
  • A professionalizing dimension, involving teachers, business leaders, and luxury experts, ensuring that students are operational and ready to enter the business world upon graduation.

*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.

Aim of the specialization

To train tomorrow’s managers for the luxury sector by providing them with a complete, 360° understanding of the market, the stakes, and issues, in order to take strategic decisions

Strenghts of the program

Work-study format

Two years of work-study format is a major asset for successful entry into working life and the chance of securing an unlimited term contract.

An evolving program

A committee of professionals from the luxury sector, recruiters, alumni currently working in the industry, teachers, and current students meet every year to compile an audit of the program and suggest any required changes. New modules in Luxury Brand and Digital Innovation, E-commerce and Luxury, and Sustainability and CSR in the Luxury Industry have been created.

Our patners

Binding partnerships have been formed to facilitate the employability of our students with the following: Baccarat, Lenôtre, Chanel, Dior, Cartier, Pierre Hermé, Louis Vuitton, Boucheron, Le Bon Marché, Le Printemps ou encore les Galeries Lafayette

Master in Luxury Retail & Brand Management

Skill objectives

For successful completion of their Masters, students must validate the five following skillsets.

If students do not validate all the skillsets required for obtaining the professional certificate but successfully complete all skills related to one of the sets, each of the skillsets concerned will have been definitively validated.

  1. Devising a departmental/organizational strategy
  2. Planning, optimizing, and managing the budget and coordination of z department and/or organization’s financial affairs
  3. Managing a transformation and/or innovation project in a national and/or international context
  4. Managing individual staff and teams
  5. Implementing a business development strategy in France or abroad (entrepreneurship)

This program cannot be combined with another training program.

However, partial certification with another program is possible (see the RNCP diploma file).

In addition, prior professional experience may be validated with credits upon request, which must be submitted by email to:

For further information on the validation of prior experience at PSB, please visit the following page.

A word from the Head of Specialization

"The Master in Luxury Retail & Brand Management is a rich, fascinating program providing an array of opportunities after graduation. This is precisely the interest of the program, as it does not restrict students to one possible route. On the contrary, luxury is ever-present, offering a host of different types of job and positions.

This Master has been designed to remain closely aligned with the market and continues to evolve in keeping with current trends, adapting itself continuously in order to remain as relevant as possible to the kinds of job offers made to students.  "

Valérie HAIE
Head of specialization


Work-study contracts signed per year


Specializations 100% in work-study mode


Corporates partners



*Paris Business School figures 2023

Academic content

    The main aim of the Master is to instill in students the management tools specific to the luxury sector and investigate the primary professions practiced within the industry and the defining features of the environment.


    Master year 1:


    Emphasis in the first year is placed upon learning the fundamentals of luxury and strategic management of a company from the sector.

    Recent developments in this post-COVID world are covered in light of the major changes undergone by luxury brands in this period in terms of digitalization, innovation, the emergence of new clients in the form of Millenials and Gen Z, and sustainable development.

    Each year, Master 1 students are tasked with organizing a charity event helped by a luxury company in support of an association for saving the planet.

    This provides the means for students to learn in concrete terms how to raise an audience’s awareness of CSR causes, as they will do in the near future once they begin working within a luxury company.

    Master year 2:

    The approach in the second year is operational.

    This part of the Master incorporates meetings with luxury industry professionals, case studies and professional challenges such as the masterclass set up in tandem with a luxury company.

    This masterclass involves heads of a luxury brand providing a real issue affecting their company for which students must devise a solution and then present it to the client by the end of the day.

    This particular working day offers a genuine opportunity for students to showcase their skills, know-how, and self-awareness.

    Total class time is 511hrs for the fourth year and 504hrs for the fifth.

    Teaching format

    Over the course of their time at Paris School of Business, students receive a varied teaching approach in order to nurture their creativity and adaptability.

    Teaching formats :

    • Groupwork
    • Theory classes
    • Professional simulation exercises
    • Inverted classes
    • Business Games
    • Common-theme projects
    • Workshops

    Assessment methodology

    Successful completion of the five required blocks delivers the intended Master in Management – Grande Ecole program diploma and the associated level 7 RNCP certificate.

    The skill validation frame of reference is based upon written and oral assessment methods, including the following:

    Case studies :

    • Professional simulation exercises
    • Roleplay exercises
    • Individual and group projects
    • Professional placement report

    Current academic year: 2023-2024


    The admissions procedure for entry onto a Master’s-level Paris School of Business program comprises analysis of an application dossier, an English test and a one-to-one interview.


    1. Comprehensive application dossier analysis

     Application dossier

     ID photo

     Copy of ID

     Photocopies of diplomas obtained and reports from Baccalaureate (end-of-secondary) level onwards (officially certified and translated into French for non-French documents)


     Covering letter

     French test results obtained (TCF, DELF/DALF) if French is not the native language.

     Supporting statement from a teacher, head of institution, or an employer (not mandatory but strongly recommended)

     €100, covering admin fees (€50 for French state scholarships upon presentation of a definitive scholarship allocation for the year in progress)

    2. English test

     English test results obtained (IELTS/TOEFL TOEIC) in last 2 years for applicants to have already taken a test.

    If you are not in a position to provide this official grade, you will receive a link to an online test.

    Minimum level required for applicants to programs in English:

    à 1st-3rd years : IELTS 5.5/TOEFL 70

    à 4th year : IELTS 6 / TOEFL 80

    3. Individual interview

     The aim of this interview is to assess your degree of motivation and open-mindedness, as well as to evaluate the complementarity of your personality, your knowledge and the teaching delivered at Paris School of Business.

    It is also designed to assess your ability to imagine/construct an idea and suggest an original solution to an issue.

    Personalized support

    We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs.

    To find out more, consult our specially dedicated page.

    2022 Results Indicators


    of graduating students are in full employment


    found a job within six months following graduation

    €40 350

    average salary


    of students have found employment in line with their level of studies


    of Masters in Management – Grande Ecole students graduated

    Apprenticeship contract break rate: 3%

    Rate of break from studies in progress: 2.52%

    Specific indicators are calculated by ministries in charge of professional training programs and State Education. Available at:

    Following successful completion of the Luxury Retail & Brand Management specialization, graduates can aspire to a wide range of positions, such as the following:

    • Retail Business Unit Manager
    • Brand Manager
    • Visual Merchandiser
    • Manager
    • Retail Sales Network Manager
    • Communication Product Manager
    • Export Manager, Development Director
    • Product Line Manager, Product Manager
    • Advertising Manager, Press Relations Manager, Communications Manager
    • Marketing Director
    • Product Manager
    • Merchandising Manager
    • Purchasing Manager
    • Head of Digital Marketing

    The school does not offer any track beyond graduation from this program.

    Tuition fees

    This training program costs €11,865 per year and will be covered in their entirety by your host company since you will be registered on a work-study contract.

    In addition, as an employee of the company you will receive a salary.



    For any questions regarding the Luxury Retail & Brand Management specialization, please contact the Admissions service.

    Céline Renault

    Head of Master in Management – Grande Ecole program admissions


    François BATTMANN
    Sales Manager for France, OMEGA Haute Horlogerie

    Via its eclectic teaching approach, this Master in Luxury Retail & Brand Management opens doors to a great many business sectors and positions within the luxury industry.

    Thanks to PSB, I have successfully created my own professional network, applied theory learned in classes in the first year, and prepared myself rapidly to tackle the job market. The main strength of the Master lies in the help it gives us in acquiring an in-depth knowledge of the corporate world within a luxury context, as well as honing the reflexes we should adopt with working professionals and the necessary codes to be applied within a luxury business

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