Master in Luxury Brand Management

The Master in Luxury Brand Management in detail

The Masters Cycle of the Master in Management – Grande Ecole program comprises a two-year curriculum officially recognized by the Ministry of Higher Education and Research and is awarded with a Master’s-level diploma (5 years of post-secondary studies – Level 7*). It benefits from being delivered by a triple crown internationally accredited school (EQUIS, AACSB and AMBA).

The Luxury Brand Management specialization can be accessed via parallel admissions in the fourth year of studies (Master 1).

Taught entirely in English, this program offers a blend of technical and practical content, applied exclusively to the luxury sector.

The Master has been designed along two core axes:

Academic and managerial training, geared towards understanding the markets, their main representatives, and current trends, enabling students to access high-level luxury management positions.
A professionalizing dimension, involving teachers, business leaders, and luxury experts, ensuring that students are operational and ready to enter the business world upon graduation.

*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.

Aim of the specialization

To train tomorrow’s managers for the luxury sector by providing them with a complete, 360° understanding of the market, the stakes, and issues, in order to take strategic decisions.

Strenghts of the program

Our patners

Binding partnerships have been formed to facilitate the employability of our students with the following: Baccarat, Lenôtre, Chanel, Dior, Cartier, Pierre Hermé, Louis Vuitton, Boucheron, Le Bon Marché, Le Printemps ou encore les Galeries Lafayette

Work-study format

Two years of work-study format is a major asset for successful entry into working life and the chance of securing an unlimited term contract.

An evolving program

A committee of professionals from the luxury sector, recruiters, alumni currently working in the industry, teachers, and current students meet every year to compile an audit of the program and suggest any required changes. New modules in Luxury Brand and Digital Innovation, E-commerce and Luxury, and Sustainability and CSR in the Luxury Industry have been created.

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2 150
Work-study contracts signed per year

15
Specializations 100% in work-study mode

3 000
Corporates partners

22 000
Alumni

*Paris Business School figures 2023

A word from the Head of Specialization

Valérie HAIE
Head of specialization

"The Master in Luxury Brand Management is a rich, fascinating program providing an array of opportunities after graduation. This is precisely the interest of the program, as it does not restrict students to one possible route. On the contrary, luxury is ever-present, offering a host of different types of job and positions.

This Master has been designed to remain closely aligned with the market and continues to evolve in keeping with current trends, adapting itself continuously in order to remain as relevant as possible to the kinds of job offers made to students."

Luxury Brand Management Specialization Program

The goal of this specialization is to provide students with the specific management tools used in the luxury industry, while also familiarizing them with the main professions in luxury and the characteristics of their environment.

1^st Year

Semester 1

01. International Development Strategy

02. Contemporary Economic Issues

03. Management & Leadership

04. Finance for Managers

05. Marketing Management: Integrated Communication

Semester 2

01. Luxury Brands and Digital Transformation

02. Sustainability and Luxury Project

03. New Challenges for the Luxury Industry: Legacy, Sustainability & Digital

04. Global Luxury Consumer Trends

05. Key Luxury Markets and Strategies of Leading Groups

06. International Development of a Luxury Product

07. Sales Force Management

08. CRM in Luxury Retail

09. Hospitality & Wellness

10. The Cosmetics Industry

2^nd Year

Semester 1

01. Luxury Sectors

02. Luxury Brand Management

03. Luxury Marketing Management

04. Distribution Management & Strategy in Luxury

05. Luxury Merchandising

06. Digitalization in the Luxury Industry

07. Data Breach Risks in Luxury

Semester 2

01. Communication in the Luxury Industry

02. CSR in the Luxury Industry

03. Luxury Sector

04. Data Breach Risks in Luxury

05. Data Visualization

Admission to the Master in in Luxury Brand Management program

To be admitted onto the Master in in Luxury Brand Management program, candidates have to go through an examination procedure.

Learn more

What to do after the course ?

Professional integration

Following successful completion of the Luxury Brand Management specialization, graduates can aspire to a wide range of positions, such as the following:

Retail Business Unit Manager
Brand Manager
Visual Merchandiser
Manager
Retail Sales Network Manager
Communication Product Manager
Export Manager, Development Director
Product Line Manager, Product Manager
Advertising Manager, Press Relations Manager,
Communications Manager
Marketing Director
Product Manager
Merchandising Manager
Purchasing Manager
Head of Digital Marketing

The school does not offer any track beyond graduation from this program.

Testimony

François BATTMANN
Sales Manager for France, OMEGA Haute Horlogerie

Via its eclectic teaching approach, this Master in Luxury Brand Management opens doors to a great many business sectors and positions within the luxury industry.

Thanks to PSB, I have successfully created my own professional network, applied theory learned in classes in the first year, and prepared myself rapidly to tackle the job market. The main strength of the Master lies in the help it gives us in acquiring an in-depth knowledge of the corporate world within a luxury context, as well as honing the reflexes we should adopt with working professionals and the necessary codes to be applied within a luxury business

What official recognition does the Master in Management have?

Learn more about the RNCP qualification - Master in Management

Contact

For any questions regarding the Luxury Brand Management specialization, please contact the Admissions service.

Request an appointment

Anne-Laure Galliano

Director of Promotion & Recruitment
recruitment@psbedu.paris