Master in Luxury Brand Management in detail
The Master’s degree in Luxury Retail & Brand Management at Paris School of Business prepares professionals to grow luxury brands, lead retail strategies, and create exceptional customer experiences.
Taught entirely in English, this work-study program develops expertise in luxury brand management, luxury marketing, retail management, e-commerce, communication, merchandising, corporate social responsibility, and digital transformation.
Through immersive learning, practical projects, and courses delivered by professionals from leading luxury Houses, students gain the skills required to build careers in fashion, beauty, jewelry, watchmaking, hospitality, and premium services.
The program's accreditations
Rankings of our Program
Our Master in Management is featured in the following rankings:
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What official recognition does the Master of Management have?
The Master's degree awarded through the Grande École Programme (PGE) is a two-year program accredited by the French Ministry of Higher Education and Research and confers the national Master's degree (Master's level, Bac+5 – EQF Level 7*). The program also benefits from the School's triple international accreditation: EQUIS, AACSB, and AMBA.
*« Diplôme du Programme Grande École (PGE) » awarded by Paris School of Business, Level 7 (NSF 313), registered in the RNCP under number 42389 by decision of the Director General of France Compétences dated 05/03/2026.
Learn more about the RNCP qualification - Master in Management
Why choose the Master in Luxury Brand Management?
Master the Codes of Luxury and Premium Retail
Students develop an in-depth understanding of luxury markets, brand management, and international retail.
They learn how to strengthen the identity of luxury Houses, build distinctive brand strategies, and create exclusive customer experiences tailored to the expectations of a highly demanding clientele.
Develop International and Digital Expertise
Taught entirely in English, the program prepares students for the transformation of the luxury industry through courses in e-commerce, digital communication, merchandising, luxury marketing, data visualization, cybersecurity, and international market intelligence.
Students gain the skills required to operate in an increasingly global and digital environment.
Build a Career with Leading Luxury Houses
Through work-study experience, professional projects, and contributions from industry experts, students strengthen their employability across the luxury sector.
They gain valuable exposure to leading Houses and groups such as Chanel, Dior, Cartier, Hermès, Baccarat, LVMH, Le Bon Marché, Printemps, and Galeries Lafayette.
"The luxury industry is a sector of excellence where creativity, innovation, and high standards come together. This specialization enables you to develop an international perspective on brand management and retail while gaining practical experience alongside the professionals shaping the luxury brands of tomorrow."
Valérie HAIE
Head of Specialization
+20 000
alumni
Part of the Paris School of Business Network
Master in Luxury Brand Management Program (2026/27)
The total number of teaching hours is 511 hours in the 4th year and 504 hours in the 5th year.
1st Year
- International Development Strategy
- Contemporary Economic Issues
- Management & Leadership
- Finance for Managers
- Marketing Management: Integrated Communication
- Corporate Law
- Elective Course
- New Challenges in the Luxury Industry: Heritage, Sustainability & Digital Transformation
- Global Luxury Consumer Trends
- Key Luxury Markets & Leading Groups
- International Product Development
- Luxury Product Sales Techniques & Sales Force Management
- Luxury Retail CRM
- Digital Transformation of Luxury Brands
- Hospitality & Well-Being
- The Cosmetics Industry
- Luxury & Sustainable Development Project
2nd Year
- The Jewellery Industry
- The Luxury Watch Market
- Luxury Brand Management
- Quantitative & Qualitative Analysis
- Luxury Marketing Mix & Design Innovation
- Luxury Retail Trends
- Luxury Distribution Strategy
- Visual Merchandising
- Point-of-Sale Digitalisation
- Digitalisation of the Luxury Industry
- Fashion E-Commerce & Innovation
- Advanced Excel
- Dynamic Presentation Tools: Canva, Wooclap & Prezi
- Social Media for Luxury Brands
- Luxury Crisis Communication
- Corporate Social Responsibility & Sustainable Development in Luxury
- The Precious Stones Market
- The Perfume Industry
- Cybersecurity in the Luxury Industry
- Intellectual Property & Anti-Counterfeiting
- Data Visualisation Project
- Data Visualisation for Fashion
- Professional Certification
- Professional Development
Work-Study within the Master in Luxury Brand Management
The work-study schedule is 1 days in class / 4 days in the company.
To support students in securing a work-study placement, a dedicated career advisor provides personalized guidance, reviews and approves their CV, and assists them throughout the application process to help them find a host company.
*Work-Study is only available for French students. International students will instead be submitted to an intership
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What to do after the Master in Luxury Brand Management?
Professional integration
Following successful completion of the Luxury Brand Management specialization, graduates can aspire to a wide range of positions, such as the following:
- Retail Business Unit Manager
- Brand Manager
- Visual Merchandiser
- Manager
- Retail Sales Network Manager
- Communication Product Manager
- Export Manager, Development Director
- Product Line Manager, Product Manager
- Advertising Manager, Press Relations Manager,
- Communications Manager
- Marketing Director
- Product Manager
- Merchandising Manager
- Purchasing Manager
- Head of Digital Marketing
The school does not offer any track beyond graduation from this program.
François BATTMANN
Sales Manager for France, OMEGA Haute Horlogerie
Via its eclectic teaching approach, this Master in Luxury Brand Management opens doors to a great many business sectors and positions within the luxury industry.
Thanks to PSB, I have successfully created my own professional network, applied theory learned in classes in the first year, and prepared myself rapidly to tackle the job market. The main strength of the Master lies in the help it gives us in acquiring an in-depth knowledge of the corporate world within a luxury context, as well as honing the reflexes we should adopt with working professionals and the necessary codes to be applied within a luxury business
How to join the Master in Luxury Brand Management?
The admission process for the Paris School of Business Master in Management's degree consists of an application review, an English language test, and an individual interview. Applications are submitted directly through Paris School of Business, outside the Mon Master platform.
1.
Apply
Download and send us our application form or apply with our online application
2.
Application Review
The Paris School of Business admissions committee carefully reviews your application.
3.
Individual Interview
You will attend a motivation interview either in person or remotely to validate your admission.
Our Other Master in Management Specializations
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Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy