Paris School of Business presents its new corporate identity

News
Paris School of Business présente sa nouvelle plateforme de marque

PRESS RELEASE / Paris, September 23th 2020

As the 2020 academic year starts, Paris School of Business reveals a new graphic charter directly linked to its new strategic positioning. Mixing business and creativity, excellence and innovation, this new corporate identity supports the school's future ambitions.

« Business creativity », a new state of mind

Hybridization is at the heart of this new brand platform and fully echoes the school's positioning. This theme is transcribed through the new logo: "two paths that meet to become one. The first path represents the business aspect of the school (the continuous line) and the second refers to the creativity side (the dotted line). Combined, these two paths remind of the Eiffel Tower, which is an integral part of the Paris School of Business identity," explains Aaron Levin, creative director behind the redesigning of our visual identity.

Our values represented through the acrostic P.A.R.I.S.

Historically Parisian, Paris School of Business has adopted a new brand identity that reflects its positioning, pillar of its actions and words, around the PARIS acrostic :
Pluralism of the disciplines taught
Agility in pedagogy and environment
Responsibility for interactions between learners andcolleagues
Inclusivity of all profiles to lead them to success
Singularity of courses and awakening of creativity

Alexandre Abikhzer, Director of Communication and Marketing at Paris School of Business states: "Thanks to the Galileo Global Education group membership, Paris School of Business benefits from unique synergies in the world of education. We give our students the opportunity to access a constellation of knowledge in order to hybridize their career path within global educational references such as Strate Ecole de design, Istituto Marangoni, Penninghen, Cours Florent, etc. ».

The new baseline baseline « Where Business meets creativity »reinforces the feeling of audacity and hybridization, and offers a variety of contents to allow everyone to relate their own story.

The duality between business and creativity also involves the use of two strong colors: black and blue. Black conveys the school's expertise and academic excellence, while sky blue recalls the imagination needed to develop unconventional creativity. The new charter is also composed of 5 secondary colors; vibrant colors to reflect the diversity of a hybrid education.

Create with me.
Create with her.
Create with him.
Create with them.
Create for us.
Create again.

This new visual identity is part of a deeper transformation of Paris School of Business, especially within the development of the Ambitions 2025 strategic plan, which will be presented in the fall of 2020.

Philippe Jamet, Dean of Paris School of Business explains: "The ambition of our school is to equip students with cognitive skills, developed around new emotional (me), collaborative (me and others) and systemic (me and my environment) intelligences".

The new corporate identity is presented here: 

CONTACT

Paris School of Business
www.psbedu.paris 
+33 (0)1 53 36 44 00 / 01 / 02
59 rue Nationale
75013 Paris

Contacts Presse
ALEXANDRE ABIKHZER
a.abikhzer@psbedu.paris
+33(0)1 55 25 69 46

AMELIE OLIVARES
a.olivares@psbedu.paris
+33(0)1 53 36 44 19

ABOUT US

State-recognized institution
State-recognized diploma and Master's degree
Member of CGE, EFMD and AACSB
Accreditations : AACSB, EPAS, AMBA, BGA
Date of creation: 1974
Number of students 2020-2021: 3900

The Master in Management delivers a 5 years diploma, with State recognition. It allows students to professionalize themselves in the fourth and fifth years with a choice of 17 specializations.

The Bachelor program (General and International Management) delivers a 3 years, state-recognized diploma. It allows a professional career path thanks to the possibility of specializing from the third year in: banking and finance, marketing and communication, start-up, international management, auditing and management control, and digital marketing.

The school also includes:

  • 1 BBA (Bachelor of Business Administration)
  • 10 MSc (Masters of Science)
  • 1 MBA (Master of Business Administration)
  • 1 DBA (Doctorate of Business Administration)
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