On June 9, 2023 PSB will host the 1st International Conference on Customer Experience & Marketing (ICCEM) jointly organized by Paris School of Business (France), Cadi Ayyad University (Morroco) and "Dunarea de Jos" University of Galati (Romania)
During this 1st edition of ICCEM, researchers will present their papers discussing the new challenges and trends in the Marketing field with a focus on the customer experience. A special session will be dedicated to the metaverse and its potential impacts on marketing research and practice.
This conference offers a great opportunity to meet editors of international high-ranking journals and to target two prestigious journals: “Journal of Innovation Economics & Management” and “Journal of Business Research”.
Three distinguished guest speakers will be present at this Conference, namely:
Dr. Dipayan Biswas
Frank Harvey Endowed Professor of Marketing at University of South Florida (Tampa), USA, Co-Editor in Chief of « Journal of Business Research »
Dr. Ouidade SABRI
Professor of Marketing at IAE Paris-Sorbonne, France
Alexandru Capatina
Vice-Dean for Research and International Affairs at Faculty of Economics and Business Administration, Dunarea de Jos University of Galati, Romania
The conference tracks will cover research exploring trends and emerging challenges in customer experience, co-creation, business practices in marketing services, and insights on metaverse, as well as its application domains.
The event is designed for marketing academics and practitioners. Based on scientifically accurate and reliable studies, this conference also offers stakeholders the opportunity to better understand the effects of current transitions on both business and societal dynamics.
Organizers
Dr. Wissal Ben Arfi
Head of Marketing and Communication Department, Paris School of Business
Dr. Héger Gabteni
Dean for Faculty and Research, Paris School of Business
Dr. Alexandru Capatina
Dunarea de Jos University of Galati
Dr. Farid Chaouki,
Cadi Ayyad University
