Name: Elisabeth Albrycht
Main courses taught at PSB: Introduction of computer business, E-business
For this week's In the SpotLight we are pleased to introduce Professor Elisabeth Albrycht.
She was co-owner of her own PR agency specializing in digital communication with a business partner, and then began teaching both undergraduate and graduate level at Paris School of Business in 2008.
Whilst continuing her consulting work in the digital communication field, Elizabeth is also an awards judge and article reviewer for SNCR (Society for New Communications Research). She is in the process of setting up a international network of young professionals interested in the topics of innovation and digital development.
Here are some words of advice from Elizabeth: “Seek out work that you are passionate about, but keep a pragmatic outlook - you will have to put in time in order to learn your craft, and the learning process isn't always fun. But remember, you learn far more from mistakes than success. If you have never failed, you have never really tried something new.
Written by: S. ALPHA
Photo by: Alex Trung Anh Ôn