On Thursday July 7th, from 9am to 11am, the Paris School of Business will welcome guest speaker, Mr. Paul Lo Rey. Mr. Lo Rey is the head of the Marketing team at Disneyland Paris.
The lecture will cover International Marketing and Marketing Strategy from the Disney standpoint. With a particular emphasis on marketing theme parks, attractions, live performances, and of course, tourism. He is expected to be candid in his comments and open to questions/discussion.
For more information please contact amaximini@psbedu.com. The conference will take place in the Amphitheater.
The lecture will cover International Marketing and Marketing Strategy from the Disney standpoint. With a particular emphasis on marketing theme parks, attractions, live performances, and of course, tourism. He is expected to be candid in his comments and open to questions/discussion.
For more information please contact amaximini@psbedu.com. The conference will take place in the Amphitheater.
