The Bachelor Marketing & Communication in detail
The third year of the Bachelor’s program is State-recognized and overseen.
The Marketing & Communication specialization can be accessed via the parallel admissions process following two years of post-secondary studies.
This specialization comprises training enabling students to marry the pragmatism of in-company experience with the incorporation of key concepts in the areas of Marketing and Communication.
The classes covering the specialization make it possible for students to gain an all-encompassing overview of the various aspects of Marketing.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.
Aim of the specialization
The aim of the training is to prepare students for the working world via a series of practical applications of the theoretical concepts learned.
The purpose of this approach is to develop a critical sense and creativity within each student.
Strenghts
- Top-quality teaching : A teaching approach that is a constant state of change in order to embrace new market trends.
- Expert staff : Faculty comprising teacher-researchers and working professionals from the sector.
- Training in work-study format : A program structured to boost employability.
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Specializations in 3rd year of Bachelor
3 000
Partner companies
22 000
Alumni
* Figures Paris School of Business 2023
A word from the Head of Specialization
Xavier MENAUD
Head of Specialization
"The Bachelor in Marketing and Communication specialization provides operational training to students by developing their practical skills. It also enables them to hone their creativity and critical sense so as to be able to take the necessary step back when reaching important decisions."
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09.04
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Program description
The year blends theoretical teaching with seminars designed around practical application exercises.
Across the two semesters of the year, students will gradually develop the following skills:
- In the first semester, the fundamentals of marketing and communications are revised and then explored in greater depth.
- In the second semester, students acquire more technical skills and continue their preparation for working life, discovering new subject areas, and taking part in new projects designed to provide them with additional experience and adaptability.
Total class time for the year is 539hrs.
Semester 1
01. Introduction to Data Analysis
02. International Marketing
03. Strategic Marketing
04. Communication Strategy
05. Negotiation and Sales Techniques
06. Societal Evolution of Marketing
07. Research Methodology
08. Professional Coaching
09. English
10. Spanish
Semester 2
01. Retailing Strategy
02. Web Marketing
03. Corporate Digital Communication
04. Quantitative and Qualitative Studies
05. Responsible Communication
06. Business Game
07. English
08. Spanish
09. Professional Dissertation
Admission to the Bachelor in Marketing & Communication program
The admissions procedure for acceptance onto the third year of the Bachelor’s program comprises analysis of an application dossier, an English test and a one-to-one interview.
What to do after the course ?
Professional integration
Following successful completion of the Bachelor in Marketing & Communication specialization, graduates can aspire to a wide range of positions, such as the following:
- Promotion Manager
- Project Manager
- Head of Marketing Studies
- Head of Commercial Development
- Sales Manager
Continuation of studies
Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.
Master of Science
The MSc provides the opportunity to obtain a dual managerial and technical skillset with a view to an international career. The school offers an array of MSc specializations.
The Master Program
Following the Bachelor’s program, the Master’s period of study lasts two years and can be accessed via the parallel admissions procedure. It is available with 15 specializations, 13 of which are carried out in work-study mode over two years.
Student Testimony
I opted for the specialization in Marketing and Communications due to the natural appeal that the area has for me as well as the variety to the courses that are taught. We are lucky enough to benefit from semesters providing comprehensive content that cover many different approaches to marketing and communications.
I am currently working as a Project Manager in work-study mode at Extime Duty Free Paris, a subsidiary of the Lagardère Travel Retail group. My role entails finding solutions on a daily basis to drive forward projects within the company, thanks in no small part to the courses delivered at Paris School of Business.
Victoire LONGFORT BERTOLOTTI
Bachelor Marketing & Communication
What official recognition does the Bachelor in International Management have?
Contact
For any questions regarding the Bachelor’s program, please contact the Admissions service.
Anne-Laure Galliano
Director of Promotion & Recruitment
recruitment@psbedu.paris