MBA in Luxury & Fashion Management students participated in a magnificent 3-day seminar to Cognac – the world of ultimate luxury and pure artistic creation!
The MBA students were warmly welcomed by Mr. David Boileau, Ambassador for Cognac from the BNIC. The seminar then began with an opening conference about Cognac around the world and an introduction to Cognac tasting.
The students had the exclusive opportunity to visit famous Cognac distilleries during the three days for conferences and tastings:
Hennessy (part of the Louis Vuitton Moet Hennessy group): visit to winery and distillery and dinner at Hennessy’s Château
Martell (belonging to Pernod Ricard): site visit and lunch at Château de Chanteloup
Rémy-Martin (part of the Rémy Cointreau group): site visit and tasting
Delamain Cognacs (part of the Jacques Bollinger group): site visit and tasting
Tonnellerie Vicard
This seminar not only gave the MBA students an insight into the luxury cognac industry, but also a true VIP experience of high gastronomy, luxury beverages, and magnificent castles.
This exclusive PSB seminar certainly did not go unnoticed by the French press with two articles published:
Click here to read Article 1 and Click here to read Article 2
Paris School of Business would like to extend a special thanks to Valérie Haie - Dean of the MBA in Luxury & Fashion Management - and everybody who contributed to the success of this memorable seminar!
Apply now for Fall 2014!
The MBA students were warmly welcomed by Mr. David Boileau, Ambassador for Cognac from the BNIC. The seminar then began with an opening conference about Cognac around the world and an introduction to Cognac tasting.
The students had the exclusive opportunity to visit famous Cognac distilleries during the three days for conferences and tastings:
Hennessy (part of the Louis Vuitton Moet Hennessy group): visit to winery and distillery and dinner at Hennessy’s Château
Martell (belonging to Pernod Ricard): site visit and lunch at Château de Chanteloup
Rémy-Martin (part of the Rémy Cointreau group): site visit and tasting
Delamain Cognacs (part of the Jacques Bollinger group): site visit and tasting
Tonnellerie Vicard
This seminar not only gave the MBA students an insight into the luxury cognac industry, but also a true VIP experience of high gastronomy, luxury beverages, and magnificent castles.
This exclusive PSB seminar certainly did not go unnoticed by the French press with two articles published:
Click here to read Article 1 and Click here to read Article 2
Paris School of Business would like to extend a special thanks to Valérie Haie - Dean of the MBA in Luxury & Fashion Management - and everybody who contributed to the success of this memorable seminar!
Apply now for Fall 2014!
