Bachelor of Business Administration

BBA - Bachelor of Business Administration

Entry level
from baccalaureate/high school diploma

“Bachelor Management Général et International” Level 6*

3 years, intakes in January and September

100% English

Study mode

9 300€ per year

Presentation of the Bachelor in Business Administration (BBA)

The Bachelor of Business Administration degree is the ideal way to become familiar with the world of business, while making the most of life in Paris!  

Make lifelong friends from all over the world, choose your major and electives according to your own personal and professional interests, boost your career potential thanks to international exposure and make Paris your classroom!

While the program’s paramount focus is academic achievement, there’s also time for fun and enjoyment: from orientation activities to end-of-year parties, organized by student associations that also invite you to participate in the numerous activities they sponsor, such as sports and cultural activities.

The Bachelor of Business Administration is your passport to success!

*RNCP title n°30930

Ambition of the Bachelor in Business Administration's program

The main aim of this program is to train operational heads of department for international-sized companies via a full grasp of various management tools, including quantitative techniques, marketing, sales, different financial and accounting operations, and the essential IT and management skills.


Practical application

Our students can put into practice what they learn in the classroom. We use reality-based teaching materials in a variety of different company and team simulations to ensure our students’ greatest possible growth as empowered thinkers and doers.


Gain exposure to business in its international dimension thanks to a series of outside excursions. Visit headquarters of major international and French companies and meet executives who share their knowledge of the corporate world.

Extra learning from pros

A series of events are designed to give you the opportunity to gain knowledge from professionals and industry leaders through conferences, keynotes, from guest speakers on and off-campus. It fuels the passion that drives the most innovative and successful business leaders of our time. So it is up to you to seize these occasions.

formation BBA - Bachelor of Business Administration

Competency targets

According to his or her choice of major, each graduate will have acquired the following competences:

1. A full grasp of all aspects of marketing and commerce

2. The ability to identify and generate all financial aspects of a company

3. Team management and project steering

 Knowledge and understanding of legal forms and the ability to select the most appropriate one for a company

5. Assessment of the financial viability and needs of a company and definition of the nature and technical feasibility of a project as well as its entrepreneurial outlook

6. Written and oral communication in English

7. Adaptation to the current digital climate

8. Commitment to maintaining the brand image of a product or service and raising its quality

9. Implementation of the necessary processes and procedures for financial control or auditing in order to identify risks and improve the management of a company.

Director’s word

"The Paris School of Business Bachelor is highly operational and designed for students interested in a multicultural professional world. The program is internationally oriented and offers our students the possibility to mould the content of their studies. Welcome to the Bachelor of General & International Management! »

Dean of Experts Programs


Nationalities on the campus


Associate professors

17 700


*Paris Business School figures

Program description 

The 1st year and the 2nd year of the BBA are dedicated to the learning of the core requirement of management. You will attend a wide variety of courses that will serve as a knowledge base for your further studies and your entire professional career.

As part of the program, during the 1st semester of Year 2, eligible students can opt for a study abroad semester. Students can choose one of Paris School of Business exchange partner institutions and transfer their credits towards the BBA.

The 3rd year of the BBA is dedicated to specialization

You will have the choice between 5 different majors:

E-Commerce & Digital Marketing

Finance & Accounting

International Management

International Marketing

Luxury Brand Management

This last year of BBA will give you the knowledge and practice required to be an efficient and innovative manager of your field of expertise.

Teaching methods 

During their studies at the Paris School of Business, students will receive a variety of courses that will allow them to develop their creativity and their adaptability.

The teaching methods are as follows:

  • Group work
  • Theoretical courses
  • Workplace situations
  • Flipped classes
  • Business Games
  • Projects for the semester
  • Workshops

Assessment methodology

Assessment is conducted via examinations that guarantee the very highest quality in line with the requirements of Paris School of Business.

Acquisition of skills is validated in the following ways:

  • Case studies conducted in written exam format
  • Group or individual work on themes linked to the various majors
  • Computerized professional simulation exercises
  • Case study presentations at the school
  • Editing of a professional activity report

Admission to the BBA program

The admission process is the same if you want to integrate the BBA in 1st, 2nd or 3rd year. It is divided in two steps:

1. File review

 Application form

 Transcript of marks from high school degree as well as the diplomas obtained since then

 Motivation letter


 Letter(s) of recommendation from one or more teachers

 Copy of an identity document

 A language test (English or French) may be requested if the candidate's mother tongue is not the language of instruction.

2. Individual Interview

The purpose of this interview is to evaluate the motivation and open-mindedness of the candidate as well as to assess the adequacy between his personality, his knowledge and the teaching provided at the Paris School of Business.

It also aims to assess the ability to imagine / build an idea and propose an original solution to a problem.

Personalized support

We provide personalized support for people with disabilities as well as for athletes, artists and entrepreneurs.

To learn more, please visit our dedicated page.

Results indicators


of students go on to pursue Master’s-level studies


of students say they are satisfied with the training they receive


of success rate for the 2021 class

Graduates of the program mainly take up the following positions after several years of professional experience:

E-commerce & Marketing Numérique

 UX / UI Designer
 Digital Marketing / e-commerce Project Manager
 Head of e-merchandising
 Head of Acquisition
 Traffic Manager

Finance & Accounting

 Project Manager
 Financial Advisor
 Client Advisor
 Asset Manager Advisor
 Credit Analyst

International Management

 Head of Department / Profit Centers
 Sales Manager
 Export Sales Manager

Marketing & Communication

 Project Manager
 Promotion Manager
 Sales Manager
 Marketing Researchers
 Business Development Manager

Luxury Brand Management

 Brand Manager
 Head of Luxury clientele
 Head of Luxury Marketing

Continuation of studies

After your graduation, you can also pursue your education. Paris School of Business offers a wide range of programs: Master in Management or Master of Science.

Master of Science

MSc allow you to acquire dual managerial and technical skills for an international career. The school offers a wide range of MScs.


Master Program

After the Bachelor, the Master cycle lasts 2 years and students have to go through parallel admissions in the 4th year. It offers 15 specializations, including 13 on a 2-year work-study program.



Tuition fees

The tuition fees for the Bachelor of Business Administration are as follows :

 1st year: 9 300€ 
 2nd year: 9 300€ 
 3rd year9 300€



For any questions regarding the BBA Program, please contact the Admissions Department.

Fanta BAYA

Admission Officer BBA Program


Xueer CHEN
Bachelor of Business Administration

Paris is an international city with the perfect combination of modernization and history. Thanks to the BBA program at Paris School of Business, international students like me have the chance to study in Paris.

I really enjoyed my time at Paris School of Business because I had the opportunity to work with students from different countries who then became friends. My teachers were very professional. The classroom size is limited to make the learning experience more efficient. The professors can therefore better support every student's needs and ensure a good knowledge transmission. The program allows students to customize their courses according to their career goals.

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