How to join the program?
Prerequisites
- Bac +3 / Bac +4 or Master’s degree
Admission procedures and timelines
Admission procedures:
- Internal entrance examination
Admission timelines:
- Intakes in September or January
Program details
The professional certification (RNCP qualification) prepared through the Master of Science in Marketing Analytics & Data Intelligence at Paris School of Business is structured into competency blocks.
To validate the degree and obtain the associated RNCP qualification, students must validate each of the competency blocks included in the required framework.
If a student does not validate all the blocks required to obtain the professional certification but does validate all the competencies related to a specific block, that block of competencies will be permanently acquired.
The competency blocks to be validated are:
- Define a company’s marketing strategy
- Deploy a marketing strategy
- Implement a marketing plan
- Manage quality monitoring
During their studies at Paris School of Business, students receive a wide range of instruction designed to develop their creativity and adaptability.
The teaching methods include:
- Group work
- Theoretical courses
- Professional simulations
- Business trips
- Workshops
- Business games
- Company visits
- Projects
Examinations are organized to validate the knowledge and skills required to obtain the MSc Marketing Analytics & Data Intelligence degree.
The validation of competencies is based on the following assessment methods:
- Professional simulation exercises
- Written and oral assessments
- Analysis of professional practices
Professional experience may lead to a Validation of Prior Learning (VAE) upon request, submitted by email to: vae@ggeedu.fr
For more information about the VAE process at Paris School of Business, you may consult the following page:
This program does not offer bridges to other qualifications.
However, partial certification equivalency is possible (please consult the RNCP qualification sheet).
The school does not offer further study pathways after completion of this degree.
Key figures
Certification achievement rate: 90%
2022–2023
The specific indicators are calculated by the ministries in charge of Vocational Training and National Education and are available on the following website.
Career opportunities after the program
After completing the Master of Science in Marketing Analytics & Data Intelligence, graduates may pursue a wide range of positions, including:
- Advertising Account Manager
- Brand Manager
- Market Research Analyst
- Customer Relationship Manager
- Digital Marketing Manager
- Marketing Data Analyst / Data Scientist