The Paris School of Business Living Health Chair organizes its first roundtable on March 17, 2023.
The Living Health Chair, founded in 2020, aims at providing insights and recommendations for the implementation of innovative and integrative care approaches focused on the individual and his/her well-being. In this framework, this workshop is dedicated to the patient participation in the healthcare process, in order to contribute to the understanding and the optimization of the patient experience.
In line with the ambition of the Chair to encourage research by mobilizing multidisciplinary skills and expertise, we will host patients and professionals involved in optimizing the patient experience. The discussions will question the challenges of patient participation, as well as the success factors of sharing their experiential knowledge.
The roundtable is open to the participation of all stakeholders willing to be involved in the development of a holistic approach of the patient experience. Willing to integrate our research projects in educational innovation, we also encourage the participation of students in the workshop.
Dr. Margueritta Abou-Hanna
International Marketing and Medico-Marketing Director, Head of Patient Relations, HRA Pharma Rare Diseases
Dr. Audrey BONNEMAIZON
Lecturer in Marketing, Institute of Management Research, University of Paris Est Créteil
Committed patient, Co-founder of Patients & Web and EntendsMoi
Dr. Marie-Georges FAYN
Doctor in Management Sciences & Management
Associate researcher at the VALLOREM Laboratory (Val de Loire Management Research Tours-Orléans)
Dr. Jean-Philippe Bertocchio
Doctor-Researcher and Entrepreneur, Laureate of the National Academy of Medicine, CEO of SKEZI
Ph.D, HDR, Head of Living Health Chair Full Professor of Marketing Paris School of Business