MSc Marketing Analytics & Data Intelligence in detail
The MSc in Marketing Analytics & Data Intelligence at Paris School of Business prepares professionals to leverage data to understand consumer behavior and improve marketing decision-making.
Fully taught in English, the program combines marketing strategy, data analytics, data visualization, and programming. Students learn to collect, analyze, and interpret data using tools such as Python, SQL, Tableau, and Power BI, and then turn these insights into actionable marketing recommendations.
This dual expertise in marketing and data enables students to develop more relevant strategies and support companies in an increasingly data-driven business environment.
What official recognition does the MSc have?
The MSc is accredited by the French Ministry of Higher Education and Research. The program also benefits from the School's triple international accreditation: EQUIS, AACSB, and AMBA.
*Awarded by ESGCV – MBA ESG, NSF 312, Level 7, registered in the RNCP under number 35960 by decision of the Director General of France Compétences dated 15/10/2021
Why choose the MSc in Marketing Analytics & Data Intelligence?
Dual Expertise in Marketing & Data Analytics
The MSc combines the fundamentals of strategic and operational marketing with data analysis techniques.
Students learn to leverage consumer insights, interpret data, and integrate these insights into their decision-making to build more relevant and effective marketing strategies.
Mastery of Key Data Tools
The program develops practical skills in Python, SQL, Tableau, and Power BI.
Students learn to collect, process, analyze, and visualize data in order to extract valuable insights and turn them into actionable recommendations for marketing teams.
A Data-Driven Approach to Marketing Decision-Making
From understanding consumer behavior to predictive modeling, students learn to leverage data to inform marketing decisions.
The program develops their ability to identify relevant data, measure performance, and design strategies that respond to evolving markets and consumer behaviors.
“You will learn to identify, collect, manage, and interpret marketing data for profitable use, as well as how to turn these insights into relevant and effective marketing strategies.”
Jean-Marc LEHU, PhD, HDR
Head of MSc
4
key Data Tools
Python, SQL, Tableau, and Power BI to analyze, visualize, and leverage data
MSc in Marketing Analytics & Data Intelligence Program (2026/27)
The number of teaching hours is 665h.
- Strategic & Operational Marketing
- Crisis Management & Communication
- Data Analytics for Marketing in Action
- Data Analytics Programming & Exploring with Python
- Machine Learning & Predictive Modeling
- Digital Communication Analytics & Power BI
- Data Visualisation / Tableau
- Data Management with Business Ethics & Sustainability
- Data Analytics Programming & Exploring with SQL
- Tech 4 Business – Specialized
- International Business Strategy
- International Economics
- International Marketing
- International Finance
- Global Leadership and Management
- International Law and Business
- Capstone Methodology
- Business Game
- Innovation Challenge
- French Language Module
- Career Management
- Research Methodology Quantitative
- Research Methodology Qualitative
- Blue Ocean Strategy: Beyond Competing
- Innovation and Design Thinking
- Project and Change Management
- Corporate Branding & HR Marketing
- Marketing Analytics
- Market Entry Strategies
A mandatory four-month internship complements the program, giving students the opportunity to apply their skills in a professional environment.
What to do after the MSc in Marketing Analytics & Data Intelligence?
Professional integration
Upon completion of the MSc in Marketing Analytics & Data Intelligence, graduates can pursue careers at the intersection of marketing and data, in areas such as marketing analytics, customer insights, CRM, digital marketing, and performance management.
- Marketing Data Analyst
- Marketing Analyst
- CRM Analyst
- Customer Insights Analyst
- Market Research Analyst
- Digital Marketing Analyst
- Marketing Performance Analyst
- Web Analytics Consultant
- CRM Manager
- Marketing Analytics Consultant
The school does not offer any track beyond graduation from this program.
How to join the MSc in Marketing Analytics & Data Intelligence?
The admission process for the Paris School of Business MSc in Data Management consists of an application review, and an individual interview. Applications are submitted directly through Paris School of Business,
1.
Apply
Download and send us our application form or apply with our online application
2.
Application Review
The Paris School of Business admissions committee carefully reviews your application.
3.
Individual Interview
You will attend a motivation interview either in person or remotely to validate your admission.
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Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy
Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy