The Marketing & Communication specialization in detail
The Bachelor’s degree in Marketing & Communication at Paris School of Business prepares students to design and implement marketing and communication strategies that respond to evolving market trends.
Students develop a comprehensive understanding of marketing, digital communication, international marketing, data analysis, and market research.
Through an approach combining academic learning, hands-on projects, and a work-study format, they acquire the skills sought after by employers to support brand development, manage communication campaigns, and contribute to business performance.
The program's accreditations
Rankings of our Program
Our International Bachelor in Management is featured in the following rankings:
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What official recognition does the International Bachelor of Management have?
The degree awarded through the International Bachelor of Management is a three-year program accredited by the French Ministry of Higher Education and Research and confers the national Master's degree (Master's level, Bac+3 – EQF Level 76). The program also benefits from the School's triple international accreditation: EQUIS, AACSB, and AMBA.
*Awarded by ESGCV – Paris School of Business, NSF 312, Level 6, registered in the RNCP under number 38539 by decision of the Director General of France Compétences.
Learn more about the RNCP qualification - Bachelor in Management
Why choose the Marketing & Communication specialization?
Develop a Strategic Approach to Marketing
Students acquire the fundamentals of strategic marketing, international marketing, and evolving consumer behaviour.
They learn how to analyse markets, develop effective positioning, and design value-creating strategies for businesses.
Leverage Data to Guide Decision-Making
Through courses in data analysis, quantitative and qualitative research, and retail strategy, students develop an analytical approach to marketing.
They learn how to interpret data, understand consumer expectations, and formulate relevant marketing recommendations.
Design Effective Communication Strategies
The specialisation enables students to master the key drivers of corporate communication, web marketing, and digital communication.
Students learn how to design consistent campaigns tailored to different channels and aligned with organisational objectives.
“This specialisation enables students to develop a comprehensive understanding of marketing and communication. By combining strategy, creativity, data analysis, and professional experience, they acquire the skills needed to support brands and help them thrive in a constantly evolving environment.”
Xavier MENAUD
Head of specialization
+20 000
alumni
Part of the Paris School of Business Network
The Marketing & Communication Specialization Program (2026/27)
The total number of teaching hours is 539 hours.
- Professional Development
- Strategic Communication and AI
- Strategic Marketing
- Societal Trends in Marketing
- Negotiation and Sales Techniques
- International Marketing
- Research Methodology
- Professional Coaching
- Foreign Language 1: English
- Foreign Language 2: Spanish
- Responsible Communication
- Web Marketing
- Retail Strategy
- Quantitative and Qualitative Research
- Corporate Digital Communication
- Business Game
- Foreign Language 1: English
- Foreign Language 2: Spanish
- Professional Dissertation
Work-Study within the Marketing & Communication specialization
The work-study schedule is 2 days in class and 3 days in the company.
To support students in securing a work-study placement, a dedicated career advisor provides personalized guidance, reviews and approves their CV, and assists them throughout the application process to help them find a host company.
*Work-Study is only available for French students. International students will instead be submitted to an intership
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What to do after the Marketing & Communication specialization?
Continuation of studies
Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.
The Master Program
The Master’s period of study lasts two years and can be accessed via the parallel admissions procedure. It is available with 14 specializations, 13 of which are carried out in work-study mode over two years.
Master of Science
The MSc provides the opportunity to obtain a dual managerial and technical skillset with a view to an international career. The school offers an array of MSc specializations.
Professional integration
Following successful completion of the Bachelor in Marketing & Communication specialization, graduates can aspire to a wide range of positions, such as the following:
- Promotion Manager
- Project Manager
- Head of Marketing Studies
- Head of Commercial Development
- Sales Manager
Student Testimony
I opted for the specialization in Marketing and Communications due to the natural appeal that the area has for me as well as the variety to the courses that are taught. We are lucky enough to benefit from semesters providing comprehensive content that cover many different approaches to marketing and communications.
I am currently working as a Project Manager in work-study mode at Extime Duty Free Paris, a subsidiary of the Lagardère Travel Retail group. My role entails finding solutions on a daily basis to drive forward projects within the company, thanks in no small part to the courses delivered at Paris School of Business.
Victoire LONGFORT BERTOLOTTI
Bachelor Marketing & Communication
How to join the Marketing & Communication specialization?
The admission process for the Paris School of Business International Bachelor's degree consists of an application review, an English language test, and an individual interview. Applications are submitted directly through Paris School of Business.
1.
Apply
Download and send us our application form or apply with our online application
2.
Application Review
The Paris School of Business admissions committee carefully reviews your application.
3.
Individual Interview
You will attend a motivation interview either in person or remotely to validate your admission.
Our Other Bachelor Specializations
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Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy
Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy