PSB Insights: topics

Dr. Samir Saadi – Artifical Interlligence and Biodiversity

Dr. Samir Saadi, Associate Dean for Research and Professor of Finance at Paris School of Business, delivered the keynote address at the opening session of the International Conference on Business Research (ICBR), held in Hammamet, Tunisia, on April 5–6, 2026.

His presentation explored the potential of artificial intelligence to enhance biodiversity metrics. The conference brought together researchers and practitioners to exchange perspectives and develop actionable insights.

Dr. Jiri Tresl – Nature and Biodiversity Finance

Dr. Jiri Tresl, Professor of Finance at PSB, took part in the Annual Conference of the American Finance Association (AFA), held from 3 to 5 January 2026. The AFA is the leading global academic organization dedicated to advancing knowledge in financial economics and is widely regarded as the most prestigious forum for scholarly exchange in the field.

Dr. Tresl presented his latest research paper, “Nature-Related Risks in Syndicated Lending,” during the session “Nature and Biodiversity Finance”. His contribution reflects the growing importance of sustainability and environmental considerations in financial decision-making.

His participation underscores the quality and impact of PSB’s research and reaffirms the School’s commitment to academic excellence and thought leadership in finance.

Dr. Federica Salvade –  Latest research findings in finance

Dr. Federica Salvadè, Professor of Finance at Paris School of Business, was invited to present her research at the French Inter-Business School Seminar in Finance (FIBS), hosted by Audencia in Nantes on May 4–5, 2026. FIBS is an informal seminar that brings together finance researchers from leading French business schools. This year marked the first time Paris School of Business was invited to participate.

Participating institutions included HEC Paris, ESSEC, ESCP, EDHEC, Audencia, Université Paris-Dauphine, Grenoble École de Management, EMlyon business school, IÉSEG School of Management, Montpellier Business School, NEOMA Business School, SKEMA Business School, and Toulouse Business School.

Nathalie BITBOL-SABA on Gender pay inequality 

Associate Professor of Corporate Finance Nathalie Bitbol-Saba, was interviewed on the France Culture radio station on gender pay inequality in the light of the work of 2023 Nobel Prize winner Claudia Goldin. 

Podcast from 6.42'  - Le ministre de la Justice Éric Dupond-Moretti jugé pour prise illégale d'intérêts par la CJR | France Culture 

Dr. Hassan Obeid : Strait of Hormuz and the oil markets

In a recent interview on Asharq, Dr. Hassan Obeid, Professor of Economy at Paris School of Business examined the conditions surrounding the reopening of the Strait of Hormuz and its implications for oil markets, with particular attention to economic growth prospects and the position of OPEC+.

Dr. Hassan Obeid :  Moscow–Washington and Global Economy

Dr. Hassan Obeid, Professor of Economy at Paris School of Business was recently featured on Al Arabiya News Channel, where he discussed evolving Moscow–Washington dynamics and their implications for the global economy.

Interview

Dr. Hassan Obeid : Global Economy and Geopolitics, Energy and the Middle East

Dr Hassan Obeid, Professor of Economics at PSB, has been interviewed by several international television Channels on the global economic outlook and the conflict in the Middle East. 

• On TV Al Jadeed he discussed possible scenarios for the depreciation and appreciation of the US dollar in 2026. 
• On Al Araby TV he examined the rise in corporate failures in 2025 and shared perspectives on the outlook for 2026, focusing on the economic, financial, and structural factors shaping the year ahead. 
• On Asharq TV  he discussed maritime risks and the energy crisis, highlighting the impact of the conflict in the Middle East on oil and gas markets.

He also commented on trade and geopolitical developments, including a possible free trade agreement between Britain and the Gulf countries : and on the renewed rapprochement between Europe and Britain, and the opportunities this may create for trade and energy .

Dr. Thomas Porcher : Business, Geopolitics and the Economy

On June 9, 2026, Dr. Thomas Porcher, Associate Professor of Economics at PSB,  delivered the closing address at the Journée des Réseaux, a major networking event organized by CCI Marne Ardennes.

His keynote, “Geopolitics and the Economy: what impact on your business?”, examined how global disruptions are reshaping corporate environments and emphasized the importance of anticipation in times of uncertainty.

The event brought together entrepreneurs, executives, and décisionnaires to exchange perspectives and strengthen local economic ties across the Marne Ardennes region.

More information

Dr. Thomas Porcher : Economic transformations and Collective Approaches

Dr. Thomas Porcher, Associate Professor of Economics at PSB, took part in a roundtable hosted by Tribuca.net during the 25th edition of Entreprenariales, organized by the Union pour les Entreprises des Alpes-Maritimes.

A flagship event for the entrepreneurial ecosystem of the Côte d’Azur, Entreprenariales brings together business leaders, innovators, and institutional actors to discuss major economic trends and support regional momentum.

During the roundtable, Dr. Thomas Porcher shared his analysis of current economic transformations and highlighted the growing importance of collective approaches in addressing today’s economic and societal challenges.

More information

Dr. Thomas Porcher : Public Debt in France

In an interview with L’Union, a leading regional daily newspaper covering the Grand Est, Dr. Thomas Porcher, Associate Professor of Economics at PSB, shared his assessment of France’s refinancing outlook, emphasizing the continued attractiveness of its public debt.

Dr. Thomas Porcher  : Evolving economic priorities

Dr. Thomas Porcher, Associate Professor of Economics at PSB, shared his perspective on evolving economic priorities in light of recent transformations in an interview with Tribuca.net, a leading economic news outlet covering the Alpes-Maritimes. In the article, he emphasizes the growing importance of collective approaches and renewed economic sovereignty in response to successive global shocks.

The article

Thomas Porcher : rising oil prices and shifting geopolitical dynamics

Dr. Thomas Porcher, Associate Professor of Economics at Paris School of Business, was featured on C dans l’air, a leading current affairs debate program on France 5 (France TV), hosted by Aurélie Casse, to discuss the global implications of rising oil prices and shifting geopolitical dynamics.

Dr. Thomas Porcher : French economy, Energy Crisis

Dr. Thomas Porcher, Professor of Economics at PSB, has recently appeared on several television programs to share his analysis of key national and international issues. 

On Arte – Club, he discussed debates on the national budget at the French National Assembly, media regulation measures in France, and European Union initiatives concerning Russian gas imports.

On France TV – C dans l’air, L’invité, he examined the ongoing oil crisis and its impact on gasoline prices.

Dr. Thomas Porcher: “ The Economic Debates”, Plon Publisher

Dr. Thomas Porcher, Professor of Economics at PSB, has co‑authored with Dominique Seux, columnist at Les Échos and commentator on LCI, a book titled The Economic Debates (Les Débats de l’Éco), published by Plon.

The book shares its title from their weekly economic debate program on France Inter, France’s most‑listened‑to radio station.

Bringing together their exchanges on major economic issues, the book draws on the analyses and commentaries developed by these two prominent economists over the past two years. It offers readers clear and accessible insights into today’s key economic debates.

Dr. Raphaël Boroumand : Energy sovereignty and the Presidential Elections

Dr. Raphaël Boroumand, Professor of Economics at PSB, recently spoke at the conference Energy Sovereignty at the Heart of the Presidential Elections (La souveraineté énergétique au cœur des élections présidentielles), organized by Eurogroup Consulting.

During his presentation, Dr. Boroumand provided valuable insights into the links between decarbonization, industrial sovereignty, and competitiveness. He also highlighted the impact of geopolitical crises on purchasing power and competitiveness, with particular reference to the current war in Iran.

Dr. Raphaël Boroumand : Decarbonization, industrial policy, and competitiveness in Europe

Dr. Raphaël Boroumand, Professor of Economics at PSB, was recently invited to speak at the French National Assembly, where he presented his latest academic work on decarbonization, industrial policy, and competitiveness in Europe.

During the hearing, he highlighted the strategic importance of accelerating the energy transition while ensuring that European industries remain resilient and innovative. His contribution formed part of the wider national debate on how France and the European Union can address the twin challenges of sustainability and economic performance.

Dr Raphaël Boroumand : Europe and Globalization 

Dr Raphaël Boroumand, Professor of Economics at Paris School of Business, recently took part in a working dinner at the French Senate devoted to Europe’s position in globalization. The meeting brought together business leaders and decision-makers was organized within the framework of the European Center for Globalization, a French think tank initiated by Dominique Mockly, former CEO of Teréga and Technicatome.

The think tank connects academia and the business community with the aim of supporting decision-making by identifying strategic priorities and practical pathways for implementation. Its broader purpose is to contribute to reflection on Europe’s strategic positioning on the global stage.

Discussions focused on the major challenges facing Europe in a rapidly evolving geopolitical environment, including the resurgence of protectionism, issues of digital and industrial sovereignty, and the growing influence of competing economic blocs, notably the United States and China.

Dr. Raphaël Boroumand : Economy, Geopolitics

Dr. Raphaël Boroumand, Professor of Economics at PSB, recently gave an interview to Journal Spécial des Sociétés, in which he discussed the economic consequences of the war in Iran.

He also appeared live on France Info TV to analyze the economic impact of the closure of the Strait of Hormuz.

Interview in French

Dr. Raphaël Boroumand : Decarbonization, Industrial Sovereignty, and Competitiveness 

Dr. Raphaël Boroumand, Professor of Economics at PSB, is the lead author of the article "Decarbonization, Industrial Sovereignty, and Competitiveness: an Impossible Triple Play?" (Décarbonation, souveraineté industrielle et compétitivité : un triptyque impossible ?), published by Eurogroup Consulting. 

The article highlights Europe’s need to reconcile decarbonization with industrial sovereignty and competitiveness, stressing the importance of controlling energy costs, securing critical raw materials, and strengthening strategic value chains in support of a resilient and competitive transition.  

Article in French

Dr. Raphaël Boroumand :  Industrial choices and energy-market dynamics

In an interview with 20 Minutes, a widely read French online news outlet, Dr. Raphaël Boroumand, Professor of Economics at Paris School of Business, discussed the persistent mismatch between France’s gasoline and diesel production structures and actual consumption patterns. 

He pointed to a structural imbalance inherited from refinery configurations designed decades ago, highlighting how long-term industrial choices continue to shape current energy-market dynamics.

The article

Dr. Raphaël Boroumand : Economy, Geopolitics, Climate Change and Energy policies

Dr. Raphaël Boroumand, Professor of Economics at Paris School of Business, was featured on “Good Morning Business” on BFM Business to present Economy and Climate: The False Dilemma, co-authored with Myriam Maestroni, Founder and President of e5t and published by De Boeck Supérieur / Albin Michel.

In the book, the authors challenge the widely held belief that economic performance and the ecological transition are inherently at odds, offering a renewed perspective on how they may be aligned.

Replay

Dr. Raphaël Borouman – “Economy And Climate: The False Dilemma”, De Boeck Supérieur / Albin Michel

Dr. Raphaël Boroumand, Professor of Economics at Paris School of Business, has recently published “Economy And Climate: The False Dilemma”, co-authored with Myriam Maestroni and published by De Boeck Supérieur / Albin Michel.

Written for a wider audience, the essay challenge the commonly perceived opposition between economic performance and the ecological transition. Moving beyond polarized debates, the authors argue that competitiveness, industrial sovereignty, social justice, and decarbonization can be pursued together.

Drawing on their scientific research, they put forward concrete solutions to address climate challenges in a context of geopolitical uncertainty, while seeking to preserve purchasing power and economic growth. The book invites readers to move beyond fatalism and eco-anxiety, and to consider a realistic, desirable path toward the ecological transition.

Hassan OBEID on Geopolitics 

Dr. Hassan Obeid, Professor of Economics and specialist in geopolitical issues, has made numerous appearances on prominent international news channels, offering expert economic insights on major global developments. 

Through interviews with networks such as Asharq Bloomberg, Deutsche Welle, France 24, Al Ghad TV, and Al Arabiya, he has helped bring informed economic perspectives to a wider audience. Highlights include: 

• Asharq Bloomberg : On the strategic risks surrounding the Strait of Hormuz and the potential market impact of its closure.
• Deutsche Welle : Discussing the economic fallout of the Iranian-Israeli conflict.
• France 24 : Providing insight into the IMF’s warnings to France on rising debt and public spending.
• Al Ghad TV : Assessing the market implications of former President Trump doubling tariffs on steel and aluminum.
• Al Arabiya : Commenting on the effects of lifting European and American sanctions on Syria.
• Asharq Bloomberg : Analyzing the possibility of renewed trade negotiations between Beijing and Washington.
• Al Arabiya : Exploring Trump’s trade tariffs and their consequences for Europe and China. 

Raphaël BOROUMAND on Economy, Energy and Climate Issues  

Dr. Raphaël Boroumand, a leading economist and expert in energy and climate issues, recently appeared in two high-profile interviews on BFM TV, offering sharp analysis on critical geopolitical developments and their economic consequences. 

In one live interview (emission spéciale), Dr. Boroumand addressed the escalating conflict between Israel and Iran, focusing on the potential closure of the Strait of Hormuz; a highly strategic and a vital artery of the global economy. 

In a separate interview with Anne Seften, Professor Boroumand discussed the economic warfare initiated during the Trump administration, describing it as a critical wake-up call for Europe. He emphasized the urgent need for a cohesive industrial strategy, one that balances industrial sovereignty with the imperative of decarbonization. 

Further expanding on these themes in a debate on France Info, moderated by Axel de Tarlé, Professor Boroumand explored the future of European industry, energy, and climate policy, in the context of rising economic tensions between the United States and Europe. 

Thomas PORCHER on Energy, Climate and Economy in France 

Thomas Porcher, Professor of Economics at PSB, was recently invited to appear on 28 Minutes on Arte TV to discuss the economic repercussions of the current political crisis in France. As an economist, essayist, and columnist for various media outlets, Thomas Porcher is a frequent guest on programs such as C' Dans l'air and France Culture, where he shares expert insights on current economic issues : 

• Crise politique : la France va-t-elle payer la note ? | 28 minutes | ARTE 

Thomas Porcher and Raphaël Boroumand, Professors of Economics at Paris Business School and experts on environmental issues and the energy transition, wrote an article in the Le Monde daily newspaper, together with Antoine Giraldi. Based on their research on climate change, Thomas Porcher and Raphaël Boroumand call for a differentiated approach that would be more effective in the fight against global warming : 

• Climat : « Une approche différenciée dans la lutte contre le réchauffement serait plus efficace » 

Hassan OBEID on Geopolitics 

Dr. Hassan Obeid, Professor of Economics, has been featured on major international networks -including France 24, Asharq Bloomberg, Al Arabiya, and Al Arabiya Business - offering expert analysis on pressing economic and geopolitical developments. From the far-reaching consequences of President Trump’s trade policies to the resurgence of sanctions driving Goldman Sachs and JPMorgan’s ruble strategies, Professor Obeid has provided insights on critical issues such as global supply chain vulnerabilities, the inflationary effects of tariffs, and the evolving challenges facing American industries.  

Associate Professor of Economics Hassan Obeid, was also the guest speaker on the international TV channel France24 programme “La Semaine de l'Eco” hosted by Karina Chabour, to shed light on the economic repercussions of the Israeli-Palestinian conflict on Israël :

• Gaza - Israël, un mois après : le coût de la guerre - La semaine de l’éco 

Raphaël BOROUMAND on Energy and Climate  

Raphaël Boroumand, Professor of Economics, recently joined Axel de Tarlé on France Info’s programme L'info s'éclaire to share his expert insights on the future of Europe’s industry, energy strategy, and climate policy - set against the backdrop of rising economic tensions between the Trump administration and the European Union. 

Raphaël Boroumand, Professor of Economics at Paris School of Business, was featured on Thomas Hugues’ BSMART TV programme “Smart Impact.” 

During the interview, he discussed his book “20 idées reçues sur l’énergie,” co-authored with Thomas Porcher and Stéphane Goutte, who are also professors at Paris School of Business. 

The interview provided an opportunity to unravel current issues such as European energy policy, degrowth, the synergy between nuclear and renewable energies, shale gas, and China’s role in climate change. 

Raphael Boroumand, an expert in energy and climate policies, is a frequent contributor to various media outlets and a participant in public debates and media programmes. :

• SMART IMPACT - Un antidote aux idées reçues sur l’énergie ?

Professor of Economics and specialist in energy and climate policies Raphaël Boroumand was guest on the international TV channel France24 programme "La Semaine de l'Eco" hosted by Karina Chabour. In the run-up to the forthcoming COP 28 climate conference, Raphaël Boroumand discussed the issues and solutions for fighting against global warming. 

Raphaël Boroumand has also given interviews to Mediapart digital newspaper and Le Parisien daily newspaper on the European electricity market and the current issues on French economy.   

Thomas Porcher on The future of the French electricity distribution model

On 25 November 2025, Dr. Thomas Porcher, Professor of Economics at PSB, spoke at the roundtable Electricity Distribution, Concession System: Decoding a Model Under Pressure, organized as part of the National Energy Council (CNE) conference. This half-day of discussions and debates focused on a central issue: the future of the French electricity distribution model. 

The CNE serves as a privileged space for analysis, dialogue, and positioning on major energy and public service challenges. Initiated by employee representatives within the Central Social and Economic Committees (CSEC) of EDF and Enedis, it promotes collective reflection on the transformations shaping the sector’s future. 

• The Rountable : CNE PARIS 2025 - Débat 1

Thomas Porcher on economic and political framework of energy sovereignty

On 18 November, in Saint-Nazaire, during the 2nd edition of Energies Days organized by API News, the economic media outlet of Ouest-France, Dr. Thomas Porcher, Professor of Economics at PSB, delivered a strategic keynote speech on the economic and political framework of energy sovereignty, providing valuable insights into the challenges ahead.

The event brought together a broad network of public and private stakeholders to address the critical challenges of the energy transition. Discussions focused on carbon neutrality with leading energy groups, and were complemented by expert contributions on hydrogen, AI, energy sobriety, and local solutions. Innovative start-ups also pitched their solutions to accelerate the transition, offering an inspiring overview of initiatives shaping the future of energy.

Thomas Porcher on Public Services

During the 6th edition of the Rencontres de l’Avenir, organized by the City of Saint-Raphaël from 7 to 9 November, Dr. Thomas Porcher, Professor of Economics at PSB, took part in the roundtable discussion: Optimizing Public Spending, Improving Public Services. 

The Rencontres de l’Avenir is a major event that brings together leading figures from the intellectual, economic, and political spheres to reflect on the future of France and the world. It provides an opportunity to exchange ideas and explore concrete solutions to today’s challenges.  

• The Roundtable : LIVE – Les Rencontres de l’Avenir – Samedi 08 novembre Après-midi

Thomas Porcher on France economy

Professor of Economics at PSB, Dr. Thomas Porcher, already a prominent voice in France, is gaining growing recognition for his insights on economic developments abroad.

Dr. Porcher is a regular guest on major French television debates, offering insights into the latest economic issues and developments. His recent appearances include Arte – “28 Minutes” , France 5 - “C’dans l’air”, France 2 and BFM TV , where he shared expert analysis on pressing economic matters.  

Recently, he has been featured in a full-page interview in Hankook Ilbo, South Korea’s leading daily, alongside renowned economists Jean Pisani-Ferry (Sciences Po Paris; Bruegel Institute; Peterson Institute for International Economics) and Jean-Marc Daniel (ESCP Business School). He was interviewed for a prime-time news program on a major TV channel alongside Philippe Aghion, Nobel Prize laureate

Raphaël Boroumand on Liberalization of retail electricity markets

Dr. Raphaël Boroumand, Professor of Economics at PSB, is interviewed in the documentary Quel juste prix pour notre éléctricité (What is a fair price for our electricity?), directed by Emmanuel Kessler and broadcast on LCP–Assemblée nationale. This documentary offers a critical assessment of the liberalization of retail electricity markets, twenty years after its launch. Dr. Boroumand shares his expertise on the limitations and challenges of competition in this sector. 

He emphasizes that competition in retail markets is not an end in itself - it must ultimately benefit the consumer. However, the specific characteristics of the electricity sector make it difficult to apply competitive models used in industries such as telecommunications or aviation.  According to Dr. Boroumand, innovation is a key driver of differentiation and market dynamism, but the scope for innovation remains limited in electricity retailing. 

Dr. Raphaël Boroumand is also the co-author of 20 Idées Reçues sur l'Energie (20 Misconceptions About Energy), a book he wrote alongside Thomas Porcher and Stephen Goutte, which sheds light on major contemporary debates surrounding energy policy.  

• Replay : DébatDoc - Quel juste prix pour notre électricité ? | LCP - Assemblée nationale

Hassan Obeid on Geoeconomic and financial issues

Dr. Hassan Obeid, Professor of Economics at PSB, has recently been highlighted across several major international media platforms for his insights into geoeconomic and financial issues. His contributions include interviews and expert commentary on key global developments:

• Asharq Bloomberg – Analysis of the Future Investment Initiative (FII) 2025 in Riyadh.
• Al Hadath TV – Providing analysis on gold price fluctuations and their impact on global markets
• Radio Orient – Exploring the future of money through the digital euro and central bank digital currencies (CBDCs)
• Asharq TV – Providing analysis on the U.S. government shutdown and its economic impact  

Dr. Vikas Arya : Best practices in academic publishing

On June 17, 2026, Dr. Vikas Arya, Associate Professor of Marketing at Paris School of Business, delivered a guest lecture at Leeds Trinity University (UK), hosted by the School of Business & Law.

His presentation, “From Draft to Distinction: Polishing Your Manuscript for High-Rank Journals,” examined the key steps involved in developing a research paper for publication in top-tier journals. The session also provided an opportunity to engage with faculty members and research scholars on best practices in academic publishing.

Dr. Gunjan Saxena : Spirituality and Entrepreneurship

Dr. Gunjan Saxena, Professor of Marketing at PSB, recently presented her research on faith & entrepreneurship at the 6th Annual Faith and Entrepreneurship Research Conference, held on 9 April, 2026 at Miami University’s Center for L.I.F.E (Leading the Integration of Faith & Entrepreneurship), organized by the Farmer School of Business.

During her presentation, Dr. Saxena highlighted her innovative work on postcolonial feminist perspectives on spirituality in entrepreneurship. Her research explores how spiritual practices and beliefs shape entrepreneurial journeys, particularly for women navigating social, cultural, and structural constraints in postcolonial contexts.

The L.I.F.E Center aims to generate knowledge that is both academically rigorous and practically relevant at the intersection of faith and entrepreneurship. Dr. Saxena’s contribution aligns closely with this mission, offering new insights into how spiritual identity and entrepreneurial practice interact in diverse global settings.

L.I.F.E. Research Lab

Dr. Judith Partouche-Sebban : Cancer body image, intimacy, and couple relationship

Dr. Judith Partouche-Sebban, Professor of Marketing at Paris School of Business and Director of the Living Health Chair, has published an article in The Conversation France titled "When Facing Cancer, When the Body Becomes a Stranger, How Can We Preserve Our Intimacy?" (Face au cancer, quand le corps devient étranger, comment sauver l’intimité ?) The article was co-authored with Saeedeh Rezaee Vessal of Pôle Léonard de Vinci, Aymen Ammari and Youssef Souak of INSEEC Grande École, and Alain Toledano of the Conservatoire national des arts et métiers (CNAM).

In the article, the authors explore the impact of cancer on body image, intimacy, and couple relationships. Their research shows how the physical and psychological transformations associated with the disease can lead patients to feel estranged from their own bodies, with consequences for desire, intimacy, and relational dynamics.

Grounded in Transformative Service Research, the study examines how body image and coping mechanisms shape patients’ sexual satisfaction. It offers insights that strengthen the connection between academic research and healthcare practice, particularly in relation to patient experience and supportive care.

The article

Dr. Judith Partouche Sebban, Emotions and Patient Experience

Dr. Judith Partouche Sebban, Professor of Marketing, and Holder of the Living Health Chair at PSB, has published an article in The Conversation France titled “Why We Need to Give More Attention to Emotions”. (Pourquoi il faut accorder plus de place aux émotions).

Her article explores how recognizing and integrating emotions can play a key role in enhancing patient experience throughout the healthcare journey. To shed light on this emerging topic, she draws on marketing research examining the impact of emotions on consumer experiences.  

The article

Gisele DE CAMPOS RIBEIRO on workplace location 

In an article published in The Conversation France, Gisele DE CAMPOS RIBEIRO, Professor of Marketing at PSB and Dr. Delphine MINCHEMMA, Professor of Strategic Management at EM Normandie, investigate the importance individuals place on their company's location. They explore whether there are differences among Europeans on this issue. 

Titled “Comment choisir la bonne localisation d’une entreprise?” (“How to Choose the Right Location for a Company?”), the article draws on a specific definition of workplace location developed by the researchers in a recent article published in the Harvard Business Review. 

Gisele DE CAMPOS RIBEIRO on hybrid work 

In her article "Travail hybride: que deviennent les interactions informelles?" (Hybrid work: what will informal interactions become?) published in the Harvard Business Review, Gisele de Campos Ribeiro, Marketing Professor and expert on consumer behaviour, employer branding and workspaces, explains the value of informal relationships for employees, the construction of social space and the symbolism attached to these spaces. 

Daniel MAAR on FOMO: A Psychological Syndrome and Marketing Tool 

In an article published in The Conversation France, Daniel MAAR, Associate Professor at PSB, and Dr. Hajer KEFI, Professor at Pôle Léonard de Vinci, explore how marketers leverage FOMO (“Fear of Missing Out”) on social media to influence user behavior. Titled “Le Fomo : Syndrome psychologique et outil marketing” (“FOMO: A Psychological Syndrome and Marketing Tool”), the study investigates how this psychological phenomenon affects consumer engagement. 

Conducted among brand followers on Instagram, the findings reveal a dual impact of FOMO: while it can enhance consumers' perceptions of a brand, it can also lead to brand account fatigue. This insightful study sheds light on the complex interplay between social media marketing and consumer behavior. 

Judith PARTOUCHE-SEBBAN on patients as co-actors within health services 

In her article “The Changing Role of the Patient in Data Collection”, published in Survey-Magazine’s special report on health data and the role of the patient, Judith Partouche-Sebban, Professor of Marketing and Director of the Living Health - PSB Chair, explores the evolving position of patients as co-actors within health services. 

Embracing the concept of ‘Service Dominant Logic’ in marketing, she explains the concept and implications of co-creating value in the realm of data collection. Judith Partouche-Sebban argues that this collaborative process “paves the way for an experiential approach to health, which has become indispensable for both practitioners and scholars”. Furthermore, she explores the boundaries of this active role for patients in data collection, a dynamic that is reshaping the traditional relationship between patients and healthcare providers.   

Judith Partouche-Sebban on supporting patients beyond healthcare

Dr. Judith Partouche-Sebban, Professor of Marketing at PSB and Director of the Living Health Chair, co-authored an article with Viviane Jauffret Seron and Alain Toledano, Director of the Institut Rafaël, published in the October 2025 edition of Risques et Qualité en milieu de soins. The article, titled Une approche novatrice pour accompagner les patients au-delà des soins (An innovative approach to supporting patients beyond healthcare), highlights Institut Rafaël’s innovative approach to patient care, positioning it as a leader in personalized and integrative healthcare. 

As the principal partner of the Living Health Chair, Institut Rafaël collaborates closely with researchers from Paris School of Business to advance knowledge and improve the patient experience. This partnership combines scientific rigor and solid theoretical foundations with the experiential insights of patients and caregivers, driving the evolution of care practices and fostering new models of support.

• Cairn.info : Une approche novatrice pour accompagner les patients au-delà des soins | Cairn.info

Dr. Meriam Razgallah : Sustainability teaching and student engagement in social entrepreneurship

Dr. Meriam Razgallah Associate Professor of Management at PSB, recently presented her study “Do innovative sustainability teaching practices spark students’ social entrepreneurial intention?”, co‑authored with Dr.Chiraz Aouina-Mejri, Associate Professor of Marketing at PSB, and Dr. Sufia Mohand Amar at both the CERFIM Research Seminar at ESLSCA Business School Paris, held on 20 February 2026, and the Symposium on Entrepreneurship and Technology at Boston University Metropolian College, held on 20-21 March 2026.

Their findings highlight how innovative approaches to sustainability teaching can sharpen students’ awareness and spark their motivation to engage in social entrepreneurship.

Dr. Andrea Guido :  Climate change narratives

Dr. Andrea Guido, Professor of Management at PSB, recently presented his ongoing research on climate change narratives as part of ESSEC’s Experimental and Behavioral Economics Seminar Series, organized by the Experimental Economics Research Group (Guilde des Expérimentalistes).

This international project brings together experimental economics research teams from 11 countries, including Spain, China, Turkey, Vietnam, and the United States, to explore how people perceive the causes of climate change and how these mental models shape preferred policy responses.

Following the seminar, Dr. Guido also met with AST Bachelor students, sharing insights into the implications of his research for those keen to deepen their understanding of climate change issues.

Dr. Reza Zanjirani Farahani : Textile Circular Economy Business Models and Emerging Trends.

Dr. Reza Zanjirani Farahani, Professor of Supply Chain Management at Paris School of Business, delivered an invited research seminar at the University of Bath School of Management on June 18, 2026, titled “Textile Circular Economy Business Models and Emerging Trends.”

The seminar explored post-consumer textile circularity from an operations and logistics perspective, focusing on challenges related to collection, sorting, reuse, recycling, and resale. It also addressed emerging trends including Extended Producer Responsibility, Digital Product Passports, AI-enabled sorting, and insights from the Horizon Europe SORT4CIRC project.

Dr. Valérie Mérindol : Management of creativity and innovation

Dr. Valérie Mérindol, Professor of Management at Paris School of Business and Co-Director of the NewPIC Chair, took part in the Nantes session of the 18th Mosaic-HEC Summer School organized in collaboration with the University of Barcelona and IAE Nantes. This international program was held from June 22 to July 10, 2026, across three cities.

An internationally recognized expert in the management of creativity and innovation, Dr. Mérindol contributed to a program that brings together academic and professional participants, including designers and managers. Through company visits, seminars, conferences, roundtables, workshops, and innovation challenges proposed by partner organizations, participants engage with leading practices in innovation.

The program is designed to encourage collaboration, experimentation, and a hands-on approach to creativity.

More information and program

Professor, Madjid Yahiaoui : “Starting Your Own Business”, Vuibert Publisher

Madjid Yahiaoui, Professor of Entrepreneurship at Paris School of Business, has co‑authored the new book Starting Your Own Business (Créer Son Entreprise) with Noreen O’Shea, Associate Professor Emerita at ESCP Business School, and published by Vuibert. 

The book brings together two complementary perspectives: that of Dr. Noreen O’Shea, who observes, analyzes, and frames entrepreneurial dynamics through academic tools; and that of Madjid Yahiaoui, a senior expert practitioner with firsthand experience of the daily realities faced by project leaders and the entrepreneurs he supports.

These cross‑disciplinary perspectives shape the book’s distinctive approach, combining theory and practice, analytical distance and operational insight. The work is also enriched by contributions from the Bpifrance‑Création editorial team, whose expertise adds further depth and practical relevance.

Dr. David W. Versailles : The challenges of European defence cooperation

Dr. David W. Versailles, Professor of Management at Paris School of Business and Co-Chair of the newPIC Chair, has published a new article in The Conversation titled “What the failed next generation fighter jet deal means for European defence”.

In this piece, he examines the collapse of the Future Combat Air System (FCAS) programme, a major Franco-German initiative to develop a next-generation fighter jet. The article explores what this failure reveals about the challenges of European defence cooperation, including strategic divergences, industrial rivalries, and the difficulties of aligning national priorities in large-scale projects.

The article

Dr. Patrice Cailleba : “Micro resistances” and employee expectations

In an interview with Courrier Cadres, Dr. Patrice Cailleba, Professor of Management at PSB, together with Dr. Domitille Bonneton, highlights two key messages :

First, the rise of “micro resistances” reflects a profound shift in employee expectations : a search for meaning, greater well being, a desire for stronger participation, and increasingly diverse profiles. Second, managers need to respond to these changes with empathy, transparent communication, authentic leadership, clearly defined boundaries, and the ability to step back from conflict when necessary.

The article

Dr. Rahman Khan and Dr. Qurat ul ain Talpur : Perception of tasks assigned to employees and their behavior

Dr. Rahman Khan, Associate Professor of Management, and Dr. Qurat ul ain Talpur Associate Professor of Marketing at PSB,, co-authored an article in The Conversation France with Dr Ghulam Murtaza titled "If you assign your employees a thankless task, you'll regret it" (Si vous donnez une tâche ingrate à vos salariés, vous allez le regretter)

The article examines how the tasks assigned to employees shape their behavior, especially when those tasks are perceived as illegitimate — unreasonable, pointless or unrelated to their role.

It draws on insights from their recently published research article, “The Dark Side of Illegitimate Tasks: How Revenge Motives and Moral Identity Shape Deviant Silence”, in Human Relations and co-authored with Dr. Ghulam Murtaza, Dr. Gary Schwarz and Dr. Alexander Newman.

The article

Ignasi CAPDEVILA on Coworking spaces

Dr. Ignasi Capdevila, Professor of Management and a member of the NewPIC Chair, was recently featured in an interview on the TV news programme ‘Telenotícies’ broadcasted on TV3 (Catalonia, Spain). The conversation centred on the burgeoning topic of coworking spaces. 

As an expert on knowledge communities, creativity, and innovation management, Ignasi Capdevila is actively engaged in several EU-funded projects. These include CORAL (Marie Curie Innovative Training Network/H2020)  and Cowork4EU (Erasmus+).   

Interview in Catalan Telenotícies - Menys coworkings, però més grans - Llengua de signes - 3Cat 

Karina SOKOLOVA-PEREZ on Social Media Marketing 

The first episode of the Research Insights on Social Media Marketing podcast by Dr. Karina Sokolova Perez is now available. Based on rigorous research, this podcast presents the latest developments in the field and their practical implications.  

By making scientific findings more accessible, it aims to benefit students, professionals, and the wider public while enhancing the impact of academic research.

David W. VERSAILLES on Micro-Foundations in Innovation Management  

Professor of Management and co-Director of the newPIC Chair David W. Versailles was the guest speaker on the XerfiCanal new media programme “Fenêtres ouvertes sur la Gestion” (An open window on Management) hosted by Jean-Philippe Denis. He talked about the micro-foundations approach developed in the management sciences and the contribution of Nicolai J. Foss' work to innovation management.  

This interview discussed the article he co-authored with Valérie Mérindol, Professor of Management and co-Director of the PSB newPIC Chair. The article was published in the book "Les grands auteurs en management de l'innovation et de la créativité" (Key authors in innovations and creativity management), published by EMS and co-edited in 2023 by Thierry Burger-Helmchen, Caroline HUSSLER and Patrick Cohendet. 

David W. Versailles, Paris School of Business (PSB) - Les micro-fondations pour renouveler la pensée de l’innovation - Research - xerficanal.com 

Reza Zanjirani Farahani on Data-Driven Innovation and Sustainable Practices

Dr. Reza Zanjirani Farahani, Professor of Management at Paris School of Business, delivered a keynote address at the 52nd International Conference on Computers and Industrial Engineering (CIE52), held on 29–31 October 2025 at INSA Lyon, under the theme Bridging Data-Driven Innovation and Sustainable Practices. Hosted by the DISP Laboratory at INSA Lyon, the conference brought together global scholars, innovative start-ups, and AI-driven industrial organizations.

His keynote, Wildfire Management: Bridging Data-Driven Innovation and Sustainable Resilience, examined how climate trends, fuel accumulation, and fast-changing fire behavior interact with optimization, sensing technologies, and AI-enabled decision support systems. He highlighted promising research avenues - such as multi-sensor early detection, UAV-enabled surveillance, resilient fuel-treatment planning, dynamic crew and aircraft routing, and post-fire recovery modelling - offering early-career scholars a rich landscape for impactful research.

Olivier Mamavi on Automation in Logistics

Dr. Olivier Mamavi, Professor of Management at PSB and Editorial Director of Management & Data Science, took part in the Logistique 360° event - the 2nd Regional Logistics Conference in Hauts-de-France. As data and AI expert, he contributed to the roundtable discussion titled: Automation in Logistics: How Far Should We Go”. 

Now in its third edition, Logistique 360° is organized by the Euralogistic Center of Excellence. This annual event is designed to showcase innovation and highlight key players in the logistics sector across the Hauts-de-France region. This year, it also hosted the second regional logistics conference, reinforcing its role as a major platform for exchange and forward-thinking within the industry.  

Andrea Guido on Human behavior and energy transition

As an alumnus of the Ulysses scheme, Dr. Andrea Guido, Professor of management at PSB, spoke at the 3rd Annual Ulysses Conference, which marked the 10th anniversary of the Paris Agreement and explored progress in the energy transition. 

The Ulysses scheme fosters dynamic partnerships between researchers based in Ireland and France, promoting the exchange of ideas and innovative approaches across disciplines. This year’s conference focused on strategies to uphold the commitments of the Paris Agreement and addressed the urgent challenges of climate change and climate disruption. 

Dr. Guido’s contribution drew on behavioral economics, highlighting how human behavior and decision-making shape public policies and measures for energy adaptation and transition. His insights emphasized the importance of understanding behavioral drivers in designing effective climate strategies. 

Organized by the Embassy of Ireland in Paris, the event brought together innovators, policymakers, researchers, and Ulysses alumni to discuss energy adaptation, transition strategies, and cutting-edge solutions.

Ivan Miroshnychenko on Family Ownership and   Financial Health

FamilyBusiness.org has recently published an article based on a study by Dr. Ivan Miroshnychenko, Professor of Management at PSB, originally featured in Family Business Review, one of the leading journals in the field. Co-authored with Dr. Rui Torres de Oliveira, Dr. Alfredo De Massis, and Dr. Ruth Überbacher, the research, titled Family Ownership Can Undermine Financial Health, explores a critical and often overlooked aspect of family business governance: the complex relationship between family ownership and financial performance.

The study examines how family involvement affects a firm’s financial outcomes, with a particular focus on research and development (R&D) and the influence of institutional quality.  

• FamilyBusiness.org : Family Ownership Can Undermine Financial Health
• Family Business Review : Family Involvement and Firm Performance: A Worldwide Study Unveiling Key Mechanisms - Ivan Miroshnychenko, Rui Torres de Oliveira, Alfredo De Massis, Ruth Überbacher, 2024

Valérie Mérindol on DARPA and the European Innovation Model

Dr. Valérie Mérindol, Professor of Management and Co-Director of the NewPIC Chair, shared her expertise in the latest edition of La Note de la Fabrique, in the Point of View section, with a contribution titled: L’incompatibilité de la DARPA dans le modèle d’innovation européen 

(The Incompatibility of DARPA with the European Innovation Model), offering an in-depth analysis of strategic challenges and the specificities of the European innovation model. 

This edition, dedicated to  L’industrie de défense au service des ambitions françaises De la maîtrise à la supériorité (The Defense Industry Serving French Ambitions: From Control to Superiority), draws on a series of interviews and workshops bringing together industrial leaders, sector representatives, institutional actors, researchers, and experts. It is published by La Fabrique de l’Industrie, a think tank supported by the industrial sector. 

The report also incorporates several studies by Dr. Valérie Mérindol and Dr. David Versailles, Professor of Management and Co-Director of the NewPIC Chair, on innovation in the defense sector. 

• La Note de la Fabrique

Francesco Appio on Investing in biodiversity

The Conversation France recently featured an article by Dr. Francesco Appio, Professor of Management at PSB, titled Investir dans la biodiversité, entre conviction(s) et rendement(s) (Investing in biodiversity: between conviction(s) and return(s)). Co-authored with Dr. Imane El Ouadghiri, Dr. Jonathan Peillex, and Dr. Mohammed Benlemlih, the piece examines the intersection of financial performance and environmental responsibility. 

Drawing on the analysis of ten stock market indices that integrate biodiversity-related criteria, the authors explore whether investing in biodiversity can align ethical convictions with financial returns. This discussion is grounded in their latest research published in the Journal of Environmental Management, offering evidence-based insights into how sustainability and profitability can coexist in modern investment strategies.  

• The Conversation France : Investir dans la biodiversité, entre conviction(s) et rendement(s)
• Journal of Environmental Management : International evidence on the financial performance of biodiversity investing - ScienceDirect

Dr. Demba Ousmane DIOUF, AI and Professional Identities

Dr. Demba Ousmane DIOUF, Assistant Professor of Marketing at PSB co -authored an article in The Conversation France with Dr. Youssef Souak, Dr.Claudia-Roxana Rusu titled, "When AI Compromises Professional Identities" (Quand l’IA trahit les identités professionnelles).

The article explains that using AI in professional settings; such as writing CVs, emails, or LinkedIn profiles; quietly reshapes how individuals define and perceive their professional identity. It highlights a tension: while AI can help people appear more polished and competent, it can also create doubts about authenticity and make it harder for young professionals to understand who they truly are at work.

The article warns that AI’s influence on identity construction is profound and should not happen without awareness.

The article

Dr. Olivier Mamavi, Costs associated with AI adoption

Dr. Olivier Mamavi, Professor of Management at Paris School of Business, and Dr. Romain Zerbib, Professor of Management at ICD Business School, have published an article in Harvard Business Review France titled “AI: The hidden costs companies underestimate.”(IA : les coûts cachés que les entreprises sous-estiment)

Contributing to current debates on the real effects of artificial intelligence, the article highlights often overlooked costs associated with AI adoption, ranging from organizational transformation and data governance challenges to issues of team adoption and implementation.. By bringing these hidden dimensions to the forefront, the authors offer a practical perspective for both scholars and practitioners seeking to understand the long-term organizational consequences of AI-driven change.

The article

Dr. Olivier Mamavi, “Artificial Intelligence in Action: From Concept to Impact”, Management & Datascience

Dr. Olivier Mamavi, Professor of Management at PSB, has published a new book titled "Artificial Intelligence in Action: From Concept to Impact" (L’Intelligence Artificielle En Action: Du Cap à L’Impact) with Management & Datascience. Co‑edited with Dr. Romain Zerbib, this timely volume explores how AI is transforming organizations beyond the current hype.

Drawing on rigorous research and real‑world applications, it examines the key challenges of scaling AI, from strategic management and data governance to MLOps, cybersecurity, and human factors. Featuring contributions from both academics and practitioners, the book offers a practical roadmap for moving from isolated pilots to meaningful, organization‑wide impact.

Dr. Charles Perez : Metaverse

In an article published in 20 Minutes, a widely read French online news outlet, Dr. Charles Perez, Professor of Management at Paris School of Business, shared his perspective on recent developments in the metaverse. 

Drawing on his book The Metaverse is Dead, he explored the decline of the consumer-focused metaverse and highlighted the emergence of new use cases, particularly in professional and industrial environments.

The article (in French)

Dr. Charles Perez, “The Eruption of Web 4.0, The Eruption of Web 4.0”, Kindle

Dr. Charles Perez, Professor of Management at Paris School of Business, has published “The Eruption of Web 4.0”, a forward-looking essay available in Kindle format.

The book explores the return of spatial computing after decades dominated by screen-based interfaces. Drawing on a historical and interdisciplinary perspective, it examines the current convergence between artificial intelligence and extended reality, and considers its implications for the way we work, interact, and live.

Written for a broad audience, the book reflects on our three-dimensional nature and the ongoing transformations of the digital world.

Nessrine OMRANI on AI in broadcasting and audiovisual production 

In her article “Tremblement de Tech à Hollywood : artistes artificiels” (Techquake in Holoywood: artifical artists) published in Alternatives Economiques, Nessrine Omrani, Head of Management and Strategy department, Professor of Management and expert in digital transformation management, explains the concerns of Hollywood actors, faced with the emergence of new broadcasting opportunities for audiovisual products, the appearance of new business models and the emergence of a new type of consumer.   

Olivier Mamavi on AI and the Companies 

In the insightful article “Artificial Intelligence: What Survival Strategies for Companies?” Olivier Mamavi, Associate Professor in Data Management and co-founder of the Management & Datascience magazine, sheds light on the strategies companies are adopting to integrate Artificial Intelligence (AI) and extract best practices. 

Co-authored with Romain Zerbib, Professor at ICD Business School and Publishing Director of the Management & Datascience magazine, the piece, featured in the Harvard Business Review France, proposes a classification of companies into four categories based on their approach to AI: the pioneers, the natives, the emerging, and the reluctant. This categorisation serves as a framework to comprehend the diverse organisational responses to AI’s growing influence.   

Olivier Mamavi on conversational AI 

In his article “Comment collaborer avec une IA conversationnelle pour obtenir les meilleurs résultats ?" (How to collaborate with conversational AI to achieve the best results?) published in Management&Data Science, Associate Professor in Data Management and founding member of the Management& Datascience Magazine, Olivier Mamavi explains the major challenges for human-AI collaboration in achieving the best results from conversational AIs, which have become vital tools for managing companies’ customer relations