This specialization will teach you how to produce relevant insights from those data for a more relevant predictive marketing
Marketing has more and more to be fed with multichannel data (structured and non-structured). This specialization will teach you how to produce relevant insights from those data for a more relevant predictive marketing. It will allow you to conceive and serve an efficient marketing strategy, considering the prevalence of real time induction models, over prediction ones from the past. It combines useful knowledge on how to identify, collect, manage and understand those marketing data for a profitable use.
Marketing data scientist, market research project manager, brand manager, marketing manager, product manager, advertising account manager, market research analyst, consumer insights manager, competitive insights research manager, user experience research manager, market intelligence manager, shopper marketing manager, Web and data analyst, digital insights strategist, marketing data consultant…
How to apply?
The steps to join PSB Paris School of Business
For francophone candidates living in France
Creat your account on the entrance exam site
Apply online : Complete and validate your application!