Last week, students from the MBA in Arts & Cultural Management program travelled to London to discover the city’s vibrant arts and cultural scene.
During the three day visit to the UK, the students learnt about the latest trends of the contemporary art market and met professionals in the field.
First stop for the MBA class was the world renowned Mayfair area, home to many prestigious art galleries. Students were given a global vision of a vast selection of artwork, paintings, installations and sculptures by Matt Collishaw, Adel Abdessemed, Eva Hesse and Bruce Nauman. The visit included famous exhibition galleries such as Blainsouthern, David Zwirner and Hauser & Wirth to name a few.
The MBA class also had the exclusive opportunity to participate in a seminar led by two British filmmakers, Ron Peck and Kim Longinotto. The seminar was concluded by two of the chief editors of “ArtReview” magazine who presented their business activity to the students.
The second day of the visit was dedicated to visiting the National Gallery, followed by an exhibition by an American artist, Chuck Close, at the Whitecube Gallery in South East London. The artist himself kindly took the time to discuss with our MBA students after their visit.
The students spent their third and final day in London learning more about a major figure of American Pop Art, Roy Lichtenstein (1923-1997), and they even had the unique chance to view a private collection and visit the Tate Modern.
The MBA students also met a representative from Bank of America- Merryll Lynch, who explained how financial institutions have partnerships with many organizations to support cultural programs with the aim of engaging communities and contributing to local economy through art sponsorship.
Students drew inspiration from this trip to prepare for their group projects for their next seminar in Marketing Communication.
During the three day visit to the UK, the students learnt about the latest trends of the contemporary art market and met professionals in the field.
First stop for the MBA class was the world renowned Mayfair area, home to many prestigious art galleries. Students were given a global vision of a vast selection of artwork, paintings, installations and sculptures by Matt Collishaw, Adel Abdessemed, Eva Hesse and Bruce Nauman. The visit included famous exhibition galleries such as Blainsouthern, David Zwirner and Hauser & Wirth to name a few.
The MBA class also had the exclusive opportunity to participate in a seminar led by two British filmmakers, Ron Peck and Kim Longinotto. The seminar was concluded by two of the chief editors of “ArtReview” magazine who presented their business activity to the students.
The second day of the visit was dedicated to visiting the National Gallery, followed by an exhibition by an American artist, Chuck Close, at the Whitecube Gallery in South East London. The artist himself kindly took the time to discuss with our MBA students after their visit.
The students spent their third and final day in London learning more about a major figure of American Pop Art, Roy Lichtenstein (1923-1997), and they even had the unique chance to view a private collection and visit the Tate Modern.
The MBA students also met a representative from Bank of America- Merryll Lynch, who explained how financial institutions have partnerships with many organizations to support cultural programs with the aim of engaging communities and contributing to local economy through art sponsorship.
Students drew inspiration from this trip to prepare for their group projects for their next seminar in Marketing Communication.
