Paris School of Business
January 31, 2011
Storytelling about the Brand Called You
What is your online and offline Story? Is it compelling, captivating, does it message the “Brand Called You” to your target in a compelling way? Why is your LinkedIn profile important and how do you tell your story in the SUMMARY? Bernadette Martin, Author of Storytelling about Your Brand Online & Offline will address these questions and more.
For many your LinkedIn profile is your professional “window to the world”? To test, Google yourself and see where it appears in your search results.... most likely the first page. Learn tips on how to tell your story in the SUMMARY (also known as your BIO), what to say, how to write it and where to use the storied content for a multitude of purposes. This as well as case “Stories” and LinkedIn “makeovers” will be presented by Bernadette Martin, Personal Brand Strategist and Author of Storytelling about Your Brand Online & Offline.
In advance, discover your GQ (Google Quotient). Take a few minutes and fill in some statistics here http://www.onlineidcalculator.com/index.php
Bernadette Martin is a Personal Brand Strategist, Speaker and Author. Fusing personal branding with storytelling she helps individuals (executives, professionals, entrepreneurs, consultants, Executive MBA participants) to strengthen their brand both online and offline in a compelling way to their target. Following an MBA and a 15-year international career working with Fortune 500 corporate brands in Asia, U.S., and Europe, she transitioned in 2003 to working with personal brands. Optimizing the power of 2.0 technology to support her virtualosity, she works with clients around the world, conducting online webinars, interviews and training on career development, personal branding and storytelling.
Founder – Visibility Branding
Personal Brand Strategist * Author * Storyteller
33 (0) 6 33 41 70 01
Book Video http://videobio.com/bmartin-book
Please RSVP by this Thursday, January 27th to firstname.lastname@example.org
Extra credit will be awarded to students in attendance.