International Summer Academy in Luxury Brand Management 2014

International Summer Academy in Luxury Brand Management 2014
Each year, ESG MS gives foreign students the opportunity to take a Luxury Brand Management course. These two weeks are a unique way to develop skills and savoir-faire in luxury management right in the heart of Paris. The intensive program is completely taught in English. 
Nearly 15 students have come this year from far away to take part in this exceptional program: China, Germany, Poland, Russia, Switzerland, Taiwan, Trinidad and Tobago and even Turkey and the United Kingdom are represented.
They were welcomed on Monday, 30 June with a welcome breakfast and an international brunch to which everyone brought a special dish from their country.  The students had a great time together.
The students’ days are filled with intensive classes and tours of places like the Yves Saint-Laurent workshop, Versailles and the luxury shops on avenue Montaigne.
Some of the subjects taught include: Luxury Market and Product Development, Intercultural Issues in Luxury , Geopolitics and Luxury Industry, Luxury Industry and Digital Business.
The two weeks are split with a discovery weekend to the heart of Burgundy and will end with the awarding of diplomas at 3 p.m. on Thursday, 10 July following an oral exam. This “Certificate of Management” will allow them to earn 6 credits.
See photos of the International Summer Academy in Luxury Brand Management 2014